Advertising Sales Representative

Cobb Communications Inc. is a family owned business located in Zeeland, MI. We offer B2C solutions for businesses across Michigan. We are looking for a dedicated full-time employee to increase B2B sales across all our products.

This position is a full-time employee position that will be paid a combination of salary and commission based on completed sales. This will be a hybrid position with a mix of 1-2 in-office days and home/travel days. There is great opportunity for growth in this position, and commission is based upon a percentage of each sale.

Business to Business sales with a varying sales cycle. Some same day- 1 week sales cycle. Some 6-8 week sales cycles. Customer purchases vary from $400- $20,000. Each product is annual and many customers qualify for multiple products.

This sales territory is across the state of Michigan. If you are passionate about tourism, marketing, advertising, and helping local businesses share their messaging via an effective print strategy, this could be a great fit for you.

The person must be self-motivated, comfortable with cold-calling, and personable. This position involves traveling to Michigan towns and meeting with local businesses to sell advertising for Cobb Communications products. We produce tourism guides and State Park Maps & Guides for Michigan State Parks.

The Sales job responsibilities include:

• Seeking new and renewal clients to advertise in Cobb Communications, Inc. publications including Shoreline Visitors Guides and Michigan State Park Maps & Guides
• Cobb Communications will designate some clients for renewal.
• Cobb Communications will provide a list of ‘prospects’ for publications.
• Employee will complete necessary contract forms for orders and follow up for artwork when necessary.
• Employee will be in communication with staff regarding client advertising needs and requests.
• Employee will represent Cobb Communications and their products in a professional manner at all times.
• Employee will proofread all publications prior to printing to ensure correct information for advertisers.
• Utilize Hubspot to track and follow up with all leads and sales contacts.
• Meet bi-weekly with all sales staff to discuss publication updates, goals, deadlines, and sales techniques.
• Create and meet sales goals for each publication.

Essential Skills:

• Self Motivated
• Organized
• Responsible
• Comfortable with travel throughout Michigan
• Sales skills & relevant experience
• Personable & professional
• Basic computer skills including sending, recieving and organizing professional emails, Calendar & scheduling meetings, working in google drive (docs, sheets)
• Good time management
• Experience with CRM is a bonus
• Driving is required

Additional Information:

• Background and driving history checks will be completed prior to hiring
• Candidate will provide (3) work references
• Compensation structure varies depending upon experience and employee preference.