Marketing Manager (Growth, Brand & Creative)

Job Description

Job Description

Marketing Manager (Growth, Brand & Creative)Campaign Strategy | Paid Ads | Email/SMS | Web & Creative DirectionLocation: Pullman, WAPosition: Full-timeCherie Amour is seeking a results-driven Marketing Manager to lead brand growth, campaign execution, and overall marketing performance.This is not a coordinator or social media-only role. You will own marketing outcomes-building and executing campaigns across paid ads, email/SMS, web, and content, while ensuring everything is visually elevated, on-brand, and conversion-focused.We are looking for someone who can think strategically, execute creatively, and drive measurable results.What You'll OwnCampaign Strategy & ExecutionPlan, execute, and optimize multi-channel campaigns across email, SMS, paid ads, social, and web.Build and manage structured promotional calendars aligned with revenue goals and key business initiatives.Own campaigns end-to-end: concept, execution, performance tracking, and optimization.Paid Media & GrowthManage and optimize paid advertising campaigns (Meta, Google, or similar platforms).Allocate budgets, test creative and audiences, and improve performance over time.Drive measurable growth in leads, bookings, and revenue.Creative Direction, Copy & DesignWrite clear, compelling, on-brand copy for email campaigns, ads, landing pages, and web content.Create or oversee visually cohesive marketing assets with a strong attention to design and detail.Ensure all marketing outputs-emails, landing pages, ads, and digital content-are polished, elevated, and aligned with brand standards.Execute within tools like Canva or Adobe when needed to bring campaigns to life.Email, SMS & Lifecycle MarketingOwn email and SMS strategy, including segmentation, automation, and campaign planning.Build and optimize flows, promotions, and retention efforts.Continuously improve engagement, conversion, and client lifetime value.Website & Conversion OptimizationManage and improve website performance, user experience, and conversion rates.Develop landing pages and funnels that drive bookings and sales.Identify friction points and implement improvements based on data.Analytics & Competitive AnalysisTrack and analyze performance across all marketing channels.Use data to make informed decisions and continuously improve results.Conduct competitive analysis to identify opportunities and strengthen positioning.This Role Is a Strong Fit If YouHave experience owning marketing performance, not just executing tasks.Are confident managing campaigns, budgets, and measurable outcomes.Have a strong eye for design and can identify what feels elevated, cohesive, and on-brand.Are comfortable writing copy that is both engaging and conversion-focused.Understand how paid ads, email/SMS, web, and content work together.Are proactive, organized, and able to manage multiple campaigns simultaneously.Thrive in a fast-paced, results-driven environment.Requirements3+ years of experience in marketing, growth, or campaign management.Experience managing paid advertising campaigns (Meta, Google, or similar).Strong copywriting skills across email, web, and ad creative.Demonstrated ability to create or direct high-quality, visually cohesive marketing assets.Experience with email/SMS platforms (Klaviyo preferred).Experience with website management, landing pages, or conversion optimization (WordPress preferred).Strong analytical skills and ability to translate data into action.Proficiency in design tools (Canva, Adobe Creative Suite, or similar).Strong organizational and project management skills.Preferred ExperienceBackground in branding, creative direction, or content strategy.Experience in a direct-to-consumer, service-based, or luxury brand environment.Familiarity with CRM systems and marketing automation tools.Compensation & BenefitsCompetitive salary (based on experience)Performance -based bonuses tied to marketing resultsMedical, dental, vision, life, LTD, and 401(k)Paid vacation and sick leaveOngoing training and developmentOpportunity to take ownership of marketing in a growing companyAbout Cherie AmourCherie Amour creates high-end, confidence-focused photography experiences. Our clients invest in more than images-they invest in an experience that helps them reconnect with confidence and a stronger sense of self.Marketing plays a critical role in shaping that journey-from first impression to final conversion.To ApplySubmit your resume along with examples of your work.