Director of Motorsports & Outdoor Pursuits

ABOUT SINGER DRIVERS CLUB

Singer Drivers Club (SDC) is a world-class private motorsport and lifestyle club at Willow Springs Raceway — the fastest road in the West since 1953. Set deep in the Mojave Desert, SDC hands its members the keys to six legendary circuits, elite driver coaching, concierge-level service, curated food and beverage, and an expansive outdoor pursuits program. This is more than a track. It's a founding-team opportunity to build something rare from the ground up — a club that fuses raw performance, real adventure, and genuine community at a standard set to rival the finest private clubs in the country. For the right person, this is the chance to help write the standard rather than inherit it.

SDC joins a distinguished family of private clubs and communities that includes Yellowstone Club, Moonlight Basin, Spanish Peaks, and Crazy Mountain Ranch — some of the most extraordinary member destinations anywhere. To build a career inside a collection this ambitious is a rare thing: the standard you help set here connects to a much larger world of remarkable places and the people who bring them to life.

THE ROLE

The Director of Motorsports & Outdoor Pursuits leads two of the club's signature experiences: elite, on-track driver development and an expansive outdoor pursuits program — from guided desert expeditions to a purpose-built off-road driving program — that extends the SDC adventure well beyond the circuit.

The Director is responsible for the strategic leadership, development, and execution of all operational programs across a multi-discipline motorsports facility. This role is focused on creating, growing, and continuously improving revenue-generating programs including racing schools, manufacturer events, private clubs, track days, karting, off-road experiences, corporate events, public driving experiences, and specialty motorsports activities.

The Director ensures every program delivers exceptional customer experiences while maintaining the highest standards of safety, operational efficiency, and financial performance. This position combines business development, operational leadership, and hands-on execution.

Key Responsibilities

Program Development & Growth

• Develop and execute new motorsports programs that increase revenue and maximize facility utilization.
• Identify new business opportunities across:
  • Racing schools
  • OEM manufacturer events
  • Dealer driving experiences
  • Private member clubs
  • Track days
  • Motorcycle programs
  • Karting
  • Off-road driving experiences
  • Corporate team-building events
  • Public driving experiences
• Create annual and multi-year strategic growth plans
• Build partnerships with automotive manufacturers, sponsors, clubs, promoters, and event organizers.
• Analyze market trends to introduce innovative experiences that keep the facility competitive.

OPERATIONS LEADERSHIP

• Direct all daily operational activities across multiple venues and programs.
• Establish operational standards and Standard Operating Procedures (SOPs).
• Ensure staffing plans align with event schedules and business needs.
• Coordinate with:
  • Track Operations
  • Safety Team
  • Fleet Maintenance
  • Driving Instructors
  • Event Management
  • Security
  • Food & Beverage
  • Guest Services

• Maintain consistent execution of high-quality customer experiences.

FINANCIAL MANAGEMENT

• Develop and manage annual operating budgets.
• Monitor departmental profitability and key financial metrics.
• Improve operational efficiency while maintaining premium service levels.
• Identify new revenue streams and cost-saving opportunities.
• Develop pricing strategies for programs and experiences.

SAFETY & RISK MANAGEMENT

• Promote a strong culture of safety throughout all operations.
• Ensure compliance with OSHA, local regulations, insurance requirements, and motorsports best practices.
• Oversee Emergency Action Plans and incident response procedures.
• Conduct operational risk assessments for new programs.

TEAM LEADERSHIP

• Recruit, mentor, and develop high-performing operations staff.
• Foster a culture of accountability, professionalism, and continuous improvement.
• Conduct performance evaluations and succession planning.
• Lead cross-functional planning meetings.

CUSTOMER EXPERIENCE

• Ensure exceptional service for:
  • Manufacturers
  • Corporate clients
  • Racing schools
  • Members
  • Drivers
  • Spectators
  • Sponsors
• Develop service standards that exceed customer expectations.
• Resolve escalated customer concerns promptly and professionally.

STRATEGIC PLANNING

• Develop long-term operational strategies supporting organizational growth.
• Utilize data and performance metrics to drive decision-making.
• Recommend facility improvements and capital investments.
• Support marketing initiatives by developing new experiences and special events.

QUALIFICATIONS

• Bachelor's degree in Business, Sports Management, Hospitality, Operations Management, or related field (or equivalent experience).
• 10+ years of progressively responsible operations leadership.
• 5+ years managing complex events or multi-department operations.
• Demonstrated success developing new business programs.
• Strong financial and budgeting experience.
• Excellent leadership and communication skills.
• Ability to work weekends, evenings, and holidays as required.
• Motorsports industry experience.
• Experience with race tracks, automotive manufacturers, or private driving clubs.
• Knowledge of racing schools and performance driving programs.
• Project management certification (PMP) is a plus.
• Emergency management or safety certifications are desirable.

KEY COMPENTENCIES

• Strategic Leadership
• Business Development
• Program Innovation
• Operational Excellence
• Financial Acumen
• Customer Experience Management
• Safety Leadership
• Team Building
• Change Management
• Conflict Resolution
• Project Management
• Vendor & Partner Relations

KEY PERFORMANCE INDICATORS

The Director will be measured on:

• Annual revenue growth from operational programs
• Number of new programs successfully launched
• Facility utilization rate
• Customer satisfaction scores
• Client retention rate
• Event profitability
• Safety performance and incident reduction
• Budget adherence
• Employee retention and engagement
• Operational readiness and execution quality
• Manufacturer and corporate client satisfaction
• Continuous improvement initiatives completed

LEADERSHIP EXPECTATIONS

The Director is expected to:

• Inspire innovation while maintaining operational discipline.
• Build collaborative relationships across all departments.
• Lead by example with integrity, professionalism, and accountability.
• Foster a culture of continuous improvement and exceptional guest service.
• Balance strategic planning with hands-on operational leadership.
• Serve as a visible leader during major events and high-profile programs

PHYSICAL DEMANDS

Position requires walking, standing, and giving direction most of the working day; must be able to stand and exert well-paced mobility for up to 4 hours in length. Must be able to bend, stoop, squat and stretch to fulfill cleaning tasks. Must be able to lift up to 15 lbs. on a regular and continuing basis. Requires grasping, writing, standing, sitting, walking, repetitive motions, bending, climbing, listening and hearing ability and visual acuity. Talking and hearing occur continuously in the process of communicating with members, supervisors and subordinates.

BENEFITS

• Medical, Dental, Vision insurance available
• Company-paid employee Life Insurance, Short-Term & Long-Term Disability
• 401K with Employer Match
• Paid Time Off

Singer Drivers Club provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.