Retail Marketing Manager

Description

Met-Cap Management is looking for a dynamic, strategic, and hands-on Retail Marketing Manager to lead the execution of impactful marketing strategies across our retail establishments. This role is a key driver of foot traffic, brand visibility, and customer experience in our stores. The retail marketing manager works closely with retail leadership and our creative team to ensure every store reflects the essence of our brand, while meeting performance goals.

If you're passionate about brick-and-mortar retail, and bringing a brand to life in physical spaces, we’d love to hear from you.

Essential Functions: 

Retail Marketing Strategy Execution

• Travel to retail locations on a regular basis to ensure store-level execution of marketing strategies aligns with company goals.
• Collaborate with store leadership to tailor marketing plans to local customer preferences and demographics.

Campaign Development & Rollout

• Work cross-functionally with the creative team to plan and roll out promotional campaigns that drive foot traffic and sales (e.g., holiday, seasonal, product-specific).
• Coordinate campaign materials, store signage, POS messaging, and promotional assets for timely delivery and display.

In-Store Promotions & Merchandising

• Oversee planning and setup of store-level promotions and events, ensuring product displays are visually appealing and strategically placed.
• Collaborate with store teams to maintain consistent visual merchandising standards and ensure materials are updated regularly.

Performance Analysis & Optimization

• Collect and analyze store-level marketing data (e.g., traffic patterns, promotion effectiveness, customer feedback).
• Provide insights to improve future campaign performance and identify underperforming locations for targeted support.

Advertising, Public Relations, and Local Outreach

• Work with internal and external teams to secure and manage ad space (print, digital, local media) for store promotions and brand exposure.
• Support PR efforts, including community partnerships, regional sponsorships, and in-store events tied to brand values and local engagement.

Brand Consistency & Visual Standards

• Ensure the brand’s visual identity is upheld across all stores by auditing signage, displays, and in-store messaging during visits.
• Serve as the liaison between the creative team and store teams for visual direction and campaign updates.

Cross-Functional Collaboration

• Partner with the operations, creative, and purchasing teams to align marketing efforts with overall company objectives.
• Participate in cross-departmental meetings to provide retail marketing insights and advocate for store-level needs.

Reporting & Communication

• Maintain marketing calendars and share timelines with internal stakeholders.
• Provide written and verbal updates to the Chief Operating Officer, highlighting campaign performance, customer feedback, and recommendations.

Support for Store Openings & Remodels

• Lead the marketing support for new store openings, remodels, or relocations, including promotion planning, community awareness, and grand opening coordination.

Other Duties

Please note this position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this role. Duties, responsibilities and activities may change at any time with or without notice.

Requirements

• Minimum of 5 years of experience in retail marketing, with a strong background in brick-and-mortar retail.
• Proven ability to develop and execute marketing strategies that drive foot traffic and sales.
• Strong understanding of in-store merchandising, product placement, and customer experience.
• Excellent communication and collaboration skills with the ability to work across multiple teams.
• Valid Driver’s license and ability to travel frequently across the New England area.
• Analytical mindset with the ability to interpret data and make data-driven decisions.

Physical Demands:

• Regular travel to multiple retail sites, which may involve long hours of driving and extended time standing or walking in-store environments.
• Occasional lifting and moving of promotional materials, displays, or store fixtures (up to 25 lbs).
• Ability to adapt to various physical retail environments, including navigating tight spaces and working in different store layouts.

EEO Statement:

Employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

We are committed to an inclusive and diverse work environment. We are a proud equal opportunity employer that welcomes and strongly encourages all races, religions, nationalities, genders, the LGTBQIA+ community, and people with disabilities to apply. Our ability to attract and retain a talented and dedicated workforce that reflects the diverse backgrounds of those we serve is what drives our success. We continue to promote an environment of continuous learning, inclusion, mutual respect, and belonging to ensure our employees feel valued, seen, and heard.