Senior Marketing Technology Manager

Responsibilities Serve as the primary owner and administrator of Marketo, Adobe Experience Cloud, and related integrations, ensuring platform health, governance, and continuous optimization. Lead the roadmap for MarTech stack expansion, including evaluation and onboarding of AI‑powered tools and emerging automation capabilities. Maintain documentation of system architecture, integrations, data flows, and operational processes. Architect, build, and optimize end‑to‑end email marketing journeys and nurture programs within Marketo and Salesforce Marketing Cloud. Design and implement automated workflows that support lead lifecycle management, segmentation, scoring, and routing. Partner with Demand Gen and Content teams to translate campaign strategies into scalable, personalized automation programs. Own deliverability, compliance (CAN-SPAM/CASL), and list hygiene practices across all email platforms. Own and optimize the Marketo–Salesforce CRM integration, ensuring reliable data sync, field mapping accuracy, and bi‑directional data integrity. Collaborate with Sales Operations and IT to troubleshoot integration issues, implement enhancements, and support new use cases. Define and enforce data governance standards across connected platforms. Identify, evaluate, and implement AI‑powered marketing tools that improve content personalization, campaign optimization, and operational efficiency. Develop workflows and enablement resources to drive AI tool adoption across the marketing team. Stay current on the rapidly evolving AI/MarTech landscape and bring forward‑looking recommendations to marketing leadership. Define and track KPIs across the MarTech stack, delivering regular performance insights to marketing leadership. Partner with Analytics to build dashboards that connect marketing technology performance to pipeline and revenue outcomes. Lead ongoing A/B testing and experimentation programs to improve campaign performance and platform utilization. Act as the internal MarTech subject matter expert—training team members, advising on best practices, and supporting campaign execution teams. Support the cetera.com modernization initiative with marketing technology requirements, tracking implementation, and platform alignment. Manage vendor relationships, contracts, and renewals for MarTech platforms in partnership with Procurement and Finance. Requirements Bachelor’s degree in Marketing, Business, Information Systems, or a related field, or equivalent experience. 5+ years of experience in marketing technology, marketing operations, or a related field. 3+ years of hands‑on Marketo administration experience; Marketo Certified Expert (MCE) strongly preferred. Demonstrated experience managing and optimizing a Marketo–Salesforce integration in a production environment. Strong working knowledge of email marketing best practices, deliverability, and compliance (CAN-SPAM, CASL). Experience building and managing marketing automation workflows, lead scoring models, and nurture programs. Comfortable working cross‑functionally with Demand Gen, Digital, IT, and Sales Operations teams. Strong analytical mindset with experience using data to drive platform and campaign decisions. Certifications Marketo Certified Expert (MCE) #J-18808-Ljbffr Jobtailor