Information Technology Support Specialist

Position Summary

The Information Technology Support Specialist is responsible for strengthening the organization's digital presence, supporting service-line growth, and helping turn mission, services, and community outreach into clear public-facing content. This role combines social media marketing, website updates, page development, digital advertising, basic graphic design, search engine optimization (SEO), AI search optimization, analytics, and external marketing support.

The ideal candidate is creative, organized, technically comfortable, and able to move between strategy and execution. This person should understand how to create content, place ads, update web pages, improve search visibility, track performance, support campaigns, and communicate the value of the organization's services to the right audiences.

Primary Responsibilities

Social Media Strategy and Management

• Develop, manage, and maintain social media strategies across major platforms, including Facebook, Instagram, LinkedIn, YouTube, Google Business Profile, and any other platforms relevant to the organization's audience.
• Create and manage a monthly social media content calendar aligned with organizational goals, service lines, events, awareness months, promotions, and community outreach.
• Write captions, posts, short-form content, calls to action, service descriptions, and promotional copy that match the organization's voice and mission.
• Create, edit, and publish graphics, photos, reels, short videos, stories, carousels, event posts, testimonials, educational posts, and service-line campaigns.
• Monitor comments, messages, reviews, mentions, and engagement activity, escalating sensitive items or service-related inquiries to the appropriate leadership or staff member.
• Stay current on social media trends, platform updates, algorithm changes, best practices, and content formats that improve reach, trust, and conversion.

Paid Advertising and Campaign Placement

• Plan, build, place, monitor, and optimize paid advertising campaigns across appropriate channels, including Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads, and other approved platforms.
• Support campaign targeting, audience development, creative testing, budget pacing, conversion tracking, and performance reporting.
• Create ad copy, visual creative, landing page recommendations, campaign objectives, and calls to action for specific service lines.
• Track campaign performance using available data such as impressions, reach, clicks, leads, calls, form submissions, cost per click, cost per lead, conversion rate, and return on ad spend when applicable.
• Recommend improvements to create ads, messaging, audiences, offers, landing pages, and spend allocation based on results.

Website Management, Page Development, and Updates

• Maintain, update, and improve the organization's website content, service pages, landing pages, staff pages, event pages, blog posts, forms, calls to action, images, and basic layout elements.
• Develop new pages or landing pages for service lines, programs, campaigns, community initiatives, events, and external marketing efforts.
• Ensure website content is clear, accurate, user-friendly, mobile-responsive, accessible, visually consistent, and aligned with brand standards.
• Work within the organization's website platform or content management system, such as WordPress, Wix, Squarespace, Webflow, Shopify, or another approved system.
• Review website pages for broken links, outdated content, missing calls to action, poor formatting, slow-loading media, and opportunities to improve user experience.

SEO, AIO, AEO, and Digital Discoverability

SEO requirements include AI optimization (AIO), and answer engine optimization (AEO). The role should help the organization show up clearly in traditional search engines and AI-powered search experiences.

• Conduct keyword research and competitor review for priority service lines and target audiences.
• Optimize website copy, page titles, meta descriptions, headings, image alt text, internal links, local search terms, and service-page structure.
• Support local SEO, including Google Business Profile updates, reviews, photos, service listings, location information, and consistent name, address, and phone number information across public listings.
• Create or recommend content that answers common patient, client, customer, donor, veteran, caregiver, employer, and community questions.
• Improve content structure so information is easier for search engines, AI search tools, and users to understand.
• Track website traffic, ranking trends, search performance, conversions, and content opportunities using available tools.

Graphic Design, Branding, and Content Creation

• Design digital marketing assets including social graphics, flyers, one-page service sheets, email graphics, website banners, landing page visuals, event promotions, ads, and basic print materials.
• Maintain brand consistency across colors, fonts, logos, messaging, imagery, tone, and service-line positioning.
• Capture or coordinate photos and video content from events, staff, facilities, community outreach, service lines, and approved client or patient stories when appropriate permissions are in place.
• Use tools such as Canva, Adobe Creative Cloud, CapCut, Microsoft Office, Google Workspace, or other approved design and editing platforms.
• Create content that is professional, accurate, visually appealing, culturally respectful, and appropriate for healthcare, veteran, nonprofit, wellness, or community-facing environments.

External Marketing and Service-Line Growth

• Support marketing efforts for specific service lines by creating campaigns, materials, pages, social posts, ads, flyers, outreach pieces, and promotional messaging.
• Assist with employer outreach, community partnerships, referral relationships, events, health fairs, open houses, awareness campaigns, sponsorships, and other external marketing activities.
• Help identify audiences, referral sources, community partners, and marketing opportunities for each service line.
• Prepare professional materials for leadership, outreach staff, providers, program managers, and external partners.
• Coordinate marketing timelines for launches, campaigns, seasonal pushes, new services, and special initiatives.

Analytics, Reporting, and Improvement

• Monitor and report digital performance using tools such as Google Analytics, Google Search Console, Meta Business Suite, Google Ads, social platform analytics, CRM reports, call tracking, or website form data.
• Prepare regular reports summarizing what was posted, what campaigns ran, what performed well, what needs improvement, and what actions are recommended next.
• Use data to improve content, posting schedules, ads, website pages, SEO, user experience, and campaign results.
• Maintain organized records of campaigns, passwords through approved systems, creative files, content calendars, photos, releases, reports, and marketing assets.

Required Skills and Qualifications

• Experience managing social media pages for an organization, business, nonprofit, healthcare practice, wellness brand, or service-based company.
• Working knowledge of major social media platforms, content types, paid ad basics, audience targeting, engagement strategy, and analytics.
• Ability to update website content and create or improve basic web pages using a content management system.
• Understanding of SEO fundamentals, including keywords, page titles, meta descriptions, headings, local SEO, Google Business Profile, and website content optimization.
• Basic graphic design ability and comfort creating professional digital assets.
• Strong writing, editing, spelling, grammar, and proofreading skills.
• Ability to translate service information into clear, attractive, public-facing marketing content.
• Strong organizational skills with the ability to manage deadlines, content calendars, multiple service lines, and competing priorities.
• Ability to use analytics and performance data to make practical recommendations.
• Professional judgment, confidentiality, and sensitivity when working in healthcare, veteran, nonprofit, wellness, or mission-based settings.

Preferred Qualifications

• Associate or bachelor's degree in marketing, communications, public relations, digital media, graphic design, business, or related field. Relevant experience may substitute for formal education.
• Two or more years of experience in digital marketing, social media marketing, website management, communications, or service-line marketing.
• Experience with WordPress, Wix, Squarespace, Webflow, Shopify, or similar website platforms.
• Experience with Meta Business Suite, Google Ads, Google Analytics, Google Search Console, Canva, Adobe tools, CapCut, Mailchimp, Constant Contact, HubSpot, Hootsuite, Later, Buffer, or similar tools.
• Experience marketing healthcare, behavioral health, urgent care, medspa, wellness, nonprofit, veteran services, community services, or professional service lines.
• Experience with photography, videography, short-form video editing, email marketing, landing pages, lead generation, and local community marketing.
• Understanding of HIPAA-sensitive communications, photo consent, testimonial permissions, and appropriate handling of protected or private information.

Key Performance Indicators

• Consistent posting and content calendar completion.
• Growth in reach, engagement, followers, website traffic, and local search visibility.
• Improved performance of priority service-line pages and landing pages.
• Increased calls, form submissions, appointments, inquiries, event registrations, or other approved conversions.
• Timely website updates and reduction of outdated or inaccurate content.
• Improved ad performance through testing, reporting, and optimization.
• Clear reporting that helps leadership understand marketing activity, performance, and next steps.

Work Style and Expectations

• Must be proactive, creative, detail-oriented, and able to work independently while receiving direction from leadership across all sites.
• Must be comfortable asking questions, gathering service-line information, interviewing internal subject matter experts, and converting information into marketing content.
• Must be able to balance mission-focused messaging with practical marketing goals such as awareness, traffic, leads, referrals, and service growth.
• Must be able to represent the organization professionally in public-facing content and external marketing activities.
• May be required to attend on-site events, take photos or video, collect content, support outreach activities, or meet with service-line leaders.

Suggested Tools and Platforms

The selected candidate does not need to know every tool listed below, but should be comfortable learning and working across similar systems.

Area

Examples

Social Media

Facebook, Instagram, LinkedIn, TikTok, YouTube, Google Business Profile

Advertising

Meta Ads Manager, Google Ads, LinkedIn Ads, YouTube Ads

Website

WordPress, Wix, Squarespace, Webflow, Shopify, or similar CMS

Analytics

Google Analytics, Google Search Console, platform analytics, call tracking, form tracking

Design and Video

Canva, Adobe Creative Cloud, CapCut, Microsoft Designer, photo and video editing tools

Scheduling and Workflow

Hootsuite, Later, Buffer, Meta Business Suite, Trello, Asana, Monday, Microsoft Planner

Email and CRM

Mailchimp, Constant Contact, HubSpot, or similar systems

Physical and Practical Requirements

• Ability to work at a computer for extended periods.
• Ability to attend occasional events during the day and after hours, tours, outreach meetings, or content capture sessions as assigned.
• Ability to lift or carry basic marketing materials, signage, or light equipment when needed.
• Reliable transportation may be required for external marketing, community outreach, or on-site content collection, depending on the final work arrangement.

Equal Employment Opportunity Statement

The organization is an equal opportunity employer. Employment decisions are based on qualifications, merit, business needs, and alignment with the responsibilities of the position. The organization prohibits discrimination and harassment of any kind and is committed to creating a respectful and professional work environment.

Disclaimer

This job description is intended to describe the general nature and level of work performed by the person assigned to this role. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications. Duties may change based on organizational needs, service-line priorities, platform changes, and leadership direction.