Physician Liaison

Description

Colorado Retina Associates is looking for a Physician Liaison!

Colorado Retina Associates is the premier retina practice of the Rocky Mountain region. Come join a team that strives to provide advanced care and cutting-edge therapies for our patients. Just as we aim to have top notch patient care we aim to take great care of our team members by providing competitive salary & benefits, continuing education and advancement programs, opportunity to work with the top-ranked retina specialists in the US and state-of-the-art equipment and retina treatment methods.


Job Type: Hybrid

Position Summary:

The Physician Liaison plays a critical role in driving growth at Colorado Retina Associates by cultivating and expanding a broad, community-based referral network across the Denver Metro area. As a practice that is 90% referral-driven with no single dominant source, success in this role depends on the ability to build, maintain, and scale relationships across hundreds of referring offices and providers.

This is a highly field-based position responsible for consistent, high-frequency outreach to optometrists, ophthalmologists, and related specialties. The ideal candidate is relationship-oriented, self-directed, and thrives in a high-volume, decentralized referral environment, with a strong focus on measurable activity, results and alignment with physician and operational leadership.

Job Duties:

Referral Network Development & Growth (50%)
• Build and manage relationships across a large referral base (1,000+ providers and offices)
• Develop and execute territory-specific outreach plans to increase referral volume across multiple channels
• Identify and activate new referral opportunities among optometrists, ophthalmologists, and related specialties
• Drive consistent pipeline growth through high-volume, in-person provider engagement
• Introduce new physicians and services to the referring community

Relationship Management & Engagement (30%)
• Serve as the primary external representative of Colorado Retina Associates to referring providers and office staff
• Maintain a high cadence of touchpoints (in-person visits, meals, calls, email) across a wide network
• Strengthen relationships with existing referral partners while re-engaging inactive or declining sources
• Position CRA as a trusted, responsive, and clinically excellent partner in retinal care

Outreach Strategy, Reporting & Market Intelligence (10%)
• Track and report outreach activity, referral trends, and conversion metrics using CRM tools
• Analyze data to identify growth opportunities, referral leakage, and underserved areas
• Provide real-time market feedback including competitor activity and provider sentiment

Brand Building & Cross-Functional Collaboration (5%)
• Partner with marketing, clinical leadership, and operations to align outreach with organizational goals
• Support development of targeted messaging and materials for referring providers
• Represent CRA at industry and community events to enhance visibility and reputation

Events & Education (5%)
• Plan and execute continuing education (CE/CME) events for referring providers
• Coordinate sponsored educational dinners and programs with industry partners
• Organize physician meet-and-greets, community events, and practice-hosted educational sessions
• Manage event logistics including vendor coordination, promotion, and follow-up
• Represent CRA at industry and community events and conferences, to enhance visibility and reputation

Day-to-Day Activities
• Conduct daily in-person visits across assigned territory (local travel required)
• Maintain a structured outreach schedule across a high volume of accounts
• Document interactions and track referral activity
• Collaborate internally to ensure exceptional provider and patient experience
• Support onboarding and market integration of new physicians

Job Requirements:

• High School Diploma or GED
• Bachelor's Degree required or a combination of years and relative experience. Marketing/Communications, Business Administration or Healthcare degree/experience; highly desired.
• Two or more years of healthcare sales, physician outreach, and/or business development experience
• Experience with data analytics and CRM platforms (e.g., Salesforce, Hubspot, etc.)
• Demonstrated success managing and growing large, complex referral networks
• Strong interpersonal, communication, and organizational skills
• Self-motivated with the ability to work independently in a field-based role
• Prior pharmaceutical or healthcare experience, ideally working with or in optometry and/or ophthalmology practices
• Understanding of healthcare referral dynamics and compliance considerations (e.g., Stark Law)
• Experience planning and accrediting provider-facing educational events (CE/CME)
• Valid driver's license, reliable transportation, and clean driving record

Our compensation and benefit selection includes:

• Competitive salary
• 401k Safe harbor/profit sharing plan
• Medical, dental, and vision insurance
• Pet insurance
• Life, accident, disability, and hospitalization insurance