Associate Brand Manager

Job Description

Wells Enterprises is looking for a strategic & action-oriented Associate Brand Manager to support the brand in its next era of growth. Reporting to the Brand Manager, you will be responsible for supporting the day-to-day management of the holistic Halo Top business. This role requires a self-starter who thrives in autonomy, commands a mix of creative instincts and analytical prowess, and can inspire a diverse cross-functional team to work together to achieve complex goals.


Primary Responsibilities:

• Responsible for monthly business consumption reporting and ad hoc analysis, with demonstrated ability to identify key trends and actionable insights.
• Collaborate with cross-functional teams including project management, sales, finance, R&D, design, and supply chain to deliver projects on time and within budget.
• Manage product launches, promotional campaigns, and brand activations across digital, retail, and experiential channels.
• Develop and implement product packaging and content updates across physical and eCommerce platforms.
• Manage owned and organic social media plans in partnership with internal and external social teams.
• Assist in the development of creative briefs and marketing content that aligns with brand positioning and voice. Report on results and share recommendations for future optimizations.
• Own in-year PO & budget management, and partner with finance to reconcile monthly budget.
• Partner with sales and shopper partners to develop and execute POS programs.
• Create compelling sell-in story and sales materials to support the continued growth of the business and drive awareness of key strategic initiatives.
• Monitor category trends and competitive activity to identify growth opportunities or risks.

Qualifications

• Bachelor's degree required; MBA preferred.
• 2-3 years of relevant experience in brand management, marketing, or related CPG roles. Preferably in the food & beverage industry.
• Creative problem solver with analytical skills & experience in turning data sets into actionable insights.
• Experience with syndicated data, with the ability to collect and synthesize data into actionable insights. Nielsen experience is a plus!
• Strong project management skills, with the ability to prioritize & manage multiple projects at once.
• Strong written & Verbal communication skills, with the ability to present complex ideas to diverse audiences.
• Experience executing social and/or digital marketing campaigns.
• Proficiency in Microsoft Office including Excel, PowerPoint, and Word.
• Interest or understanding of the health-conscious food industry, with a passion for developing food that consumers can feel good about.

Halo Top is an innovative, high-growth brand that strives to change the way consumers relate to ice cream with every decision we make. Our team operates in a fast-paced work environment that requires a bias for action, an entrepreneurial mindset, and a willingness to 'be real' as we work together to achieve our common goals. If this sounds like an environment you'll thrive in, we look forward to hearing from you!

The base pay range for this position is $93,959 to $131,543 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis

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About Us

Wells Enterprises, a Ferrero company, is one of the largest ice cream manufacturers in the United States and the maker of well-loved brands including Blue Bunny , Halo Top , Bomb Pop , and Blue Ribbon Classics and today Trolli, Butterfinger 100grand , Baby Ruth , Nutella and Kinder Bueno .


Wells Enterprises is a 2 billion company employing 4,000 employees , across 4 production plants and 2 main hub locations, Chicago and Le Mars . Guided by innovation, quality, and a people-first mindset, Wells is committed to delighting consumers and developing exceptional teams.

As part of the Ferrero Group, Wells combines its strong U.S. heritage with Ferrero's global standards of excellence, offering a unique opportunity to grow within a dynamic, values-driven, and international environment.

At Wells, our people-and their experience-sit at the heart of our ambition. Learn more at

What We Offer

At Wells, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here.