Manager, Commerce (Shopper)

Job Title

Spark Foundry Shopper Media Manager

Job Description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media.

In this role, you will serve as the bridge between shopper and media by supporting the development and measurement of the holistic connections strategy across our clients' omnichannel commerce campaigns, integrating across retail partnerships, 3P commerce media, consumer promotions, and instore marketing and ensuring synergy with national media efforts. Working in partnership with business, strategy, creative and media leads, you will help ensure each campaign is fully integrated across all touchpoints of the shopper journey as well as measuring and reporting on its performance.

Responsibilities

Account Management

• Responsible for gathering the research and data needed to formulate tactical plan development and recommendation for client delivery
• Ultimate oversight for all day to day Commerce budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)
• Familiarity working with shopper/retail media partners such as Neptune, InMarket, Ibotta, Checkout, or similar in store / offsite shopper platforms is a plus
• Responsible for presenting recommendations, soliciting feedback, and directing the Analyst(s) to apply client feedback to campaigns
• Actively contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
• QA-ing all pre-launch campaign components prior to launch (dayparting, bids, budget, targeting parameters, correct creative)
• Development and recommendation of optimizations and/or testing plans (e.g. new vendors, new targeting segments, new types of creative to test, new flighting strategy, test and learn agenda)
• Responsible for campaign reporting and developing strategic insights with clear actionable items
• Lead client status and reporting calls including presentation of reporting
• Lead client relationship with day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication process
• Responsible for timely response to daily communication regarding campaign level inquiries (client, vendors, internal)
• Maintain professional, productive rapport with sales representatives/media vendors
• Demonstrate creativity and agility when problem solving prior to elevation to Director
• Partner with Director to ensure that upcoming deliverables are being proactively addressed

Team Management

• Provide direction to Analyst(s) on how to strategize new campaign across all Commerce tactics and platforms
• Review and package for delivery to client, including full QA
• Serve as lead for training of new Analyst(s) and be a resource for ad hoc questions
• Work closely with Analyst(s) to establish priorities and manage workload
• Provide direction to Analyst(s) for purposes of campaign structure, budget, and targeting development
• Responsible for final QA before delivery to client and launch
• Responsible for Analyst(s) management of campaign budgets, pacing, and campaign adjustments

Qualifications

3+ years of account management experience in online advertising with a focus on Direct Partnerships

1+ years of demonstrated success in managing and leading people

Mastery of all relevant tools for reporting, analytics, and competitive analysis

Knowledge of statistical methods and testing methodology preferred

Ideal candidates have worked with 3P partners including but not limited to; Walmart, Kroger, Albertsons, Ahold

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

Compensation Range: $79,990- $114,975 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.