Category Director of Shopper Insights - Walmart Inc.

Henkel Consumer Brands Business Unit

At Henkel, you'll be part of an organization that's shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil, 'all, Loctite, Snuggle, and Schwarzkopf and our cutting-edge technologies, you'll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

Category Strategy & Growth

• Develop short and long-term category growth strategies aligned with Walmart's business objectives.
• Identify category opportunities through shopper, consumer, and market insights.
• Lead annual business planning and category reviews with Walmart merchants.
• Translate trends into actionable recommendations that drive sales, share, and profit growth.

Assortment & Modular Excellence

• Lead assortment optimization and modular recommendations.
• Analyze productivity, space allocation, and shelf performance.
• Develop data-driven recommendations for SKU rationalization and new item placement.
• Partner with merchandising teams to maximize category productivity.

Shopper & Consumer Insights

• Leverage consumer behavior, panel data, loyalty insights, and digital analytics.
• Identify emerging trends and white space opportunities.
• Build compelling category stories that influence merchant decisions.
• Connect shopper needs to assortment, pricing, promotion, and innovation strategies.

Omnichannel & Digital Leadership

• Drive integration of in-store and eCommerce category strategies.
• Analyze online search, conversion, ratings & reviews, and digital shelf performance.
• Partner with Walmart Connect and digital teams to optimize category growth.
• Identify opportunities to accelerate omnichannel penetration.

Strategic Partnership Management

• Build trusted relationships with Walmart merchants, category teams, and leadership.
• Serve as the category thought leader internally and externally.
• Lead executive-level category presentations and business reviews.
• Influence decisions through fact-based selling and strategic recommendations.

Analytics & Performance Management

Monitor category KPIs including:

1. Sales Growth
2. Market Share
3. Category Share
4. Velocity
5. Distribution
6. Profitability
7. Omnichannel Penetration

• Develop actionable insights from large and complex datasets.
• Deliver clear recommendations supported by robust analytics.

Team Leadership

• Develop and coach category managers and analysts.
• Foster a culture of curiosity, accountability, and strategic thinking.
• Build organizational capability in category management and analytics.

Technical Skills

• Advanced Category Management expertise
• Strong proficiency with:
1. Circana (IRI)
2. NielsenIQ
3. Numerator
4. Kantar
5. Luminate
6. Walmart Scintilla
7. Retail Link o Excel (Advanced)
8. Power BI
9. Tableau

Strategic Skills

• Category strategy development
• Assortment optimization
• Space and modular planning
• Shopper marketing integration
• Pricing and promotion analysis
• Omnichannel strategy

Innovation Commercialization Leadership Skills

• Executive presence
• Strategic influence
• Team development
• Cross-functional leadership
• Change management
• Stakeholder management

Customer Relationship Building Analytical Skills

• Data storytelling
• Financial acumen
• Forecasting
• Scenario planning
• Business case development
• Competitive intelligence

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary range for this role is $180000.00 and $230,000.00. This range represents the good?faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate's skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws. Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.