Sr Data Architect

Benefits: Health insurance Paid time off Vision insurance 401(k) 401(k) matching Dental insurance Job Title: Sr Data Architect Reports To: Chief Operating Officer Job Summary: The Sr Data Architect serves as the primary hands-on owner across systems, data flows, and technology vendors. Responsible for executing the business systems and data roadmap day-to-day, this role serves as the connective tissue among operations, marketing, and finance, working alongside executive leadership and a fractional CTO. Duties and Responsibilities: Data, Reporting & Analytics: Maintain and expand reporting across Salesforce, iClassPro, and BigQuery/dbt. Support campaign attribution, lead quality, and key business metrics. Governance & Quality: Maintain data dictionaries, business logic, system documentation, and data lineage maps. Validate KPIs across source systems and manage cross-system changes safely. Systems Integration & Ownership: Own the day-to-day health and data flow of integrations connecting Salesforce, iClassPro, marketing data warehouse, GA4, and call tracking. Catch breaks early and resolve issues to prevent data quality degradation. Vendor Partnership: Act as the primary contact for technology vendors. Clearly define data and integration requirements, keep projects on track, and communicate progress to leadership. Cross-Functional Support: Translate operational, marketing, and financial requirements into system updates, reports, or vendor tasks. Partner across teams on attribution, franchisee-facing systems, and financial metrics. Security & Documentation: Maintain standard operating procedures, system inventories, and access records while protecting customer and operational data. Support regulatory consent and compliance requirements. Requirements: Six to ten years of experience in business systems, marketing or revenue operations, data, or analytics. Experience owning integrations between SaaS platforms. Working SQL knowledge and comfort operating in a data warehouse environment. BigQuery and dbt experience is strongly preferred. Hands-on experience with a CRM, with Salesforce strongly preferred. Ability to build, review, and validate reports. Strong vendor-management and coordination instincts. Ability to communicate effectively with both technical and non-technical stakeholders across operations, marketing, and finance. Strong documentation discipline. A security-conscious mindset when working with customer and company data. Desired Skills and Abilities: Experience in a franchise, multi-unit, or multi-location business. Familiarity with marketing analytics platforms such as GA4 and GTM. Experience with call tracking and marketing automation platforms, including Act-On or similar tools. Experience working alongside a fractional or part-time technical leader. Desired Skills and Abilities: Experience in a franchise, multi-unit, or multi-location business. Familiarity with marketing analytics platforms such as GA4 and GTM. Experience with call tracking and marketing automation platforms, including Act-On or similar tools. Experience working alongside a fractional or part-time technical leader. Flexible work from home options available. #J-18808-Ljbffr Goldfish Swim School