Senior Investor, Integrated Investment

Digital Media Strategist

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You'll Do

• Digital Media Strategy 15%
• Collaborate with Supervisor on strategy, guiding Assistant(s) and Associate(s) in plan development
• Employ Horizon Media's suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
• Ensure digital strategy fits into overall brand communication goals
• Participate in team brainstorms to kick off plan and consideration set development
• Monitor trends, tools, opportunities, and applications within digital environments, and appropriately apply that knowledge to campaign strategy and client goals
• Guide and participate in creation and presentation of media specific documents, such as media plans, objectives and strategy decks, and other related functions
• Media Negotiating & Buying 30%
• Gather rates and develop planning costs
• Effectively negotiate & steward buys across multiple accounts
• Analyze daypart mixes and pricing within plans
• Serve as a market expert, providing insight to the marketplace conditions, continuously exploring understanding of industry trends and landscape intel
• Manage budgets and deliverables (GRPs, impressions, response data) across national buys
• React quickly to campaign results, and implement required optimizations as directed
• Oversee and assist in RFP creation and review of partners/site responses, compile proposal analysis and drive partner negotiations
• Campaign Management & Execution 20%
• Oversee trafficking, campaign set up, site tagging, and ensure sites are enabled and functioning properly
• Ensure accuracy of insertion orders, plan details, spec documents, and confirmation that all necessary materials are received
• Delegate and provide direction on campaign post launch information (i.e. screenshots, links and placement information) to demonstrate proof of placement for clients
• Work alongside Assistant and Associate on mid-campaign reconciliation, billing, pacing, campaign validation and brand safety
• Manage market budgets and deliverables (GRPs, impressions, response data)
• React quickly to campaign results, and implement required optimizations as directed
• Assist account manager with budget maintenance and clearance spreadsheets and other campaign data
• Ensure all deals are delivering throughout the flight
• Participate in campaign results meetings/calls with client and strategy teams
• Reporting & Analysis - 20%
• Monitor and report on media campaigns on an ongoing basis, providing an active voice communicating optimization opportunities and challenges to internal teams, media partners and the client
• Interpret partner ad verification and ad server data to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
• Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
• Effectively communicate optimization strategies, challenges, and opportunities across display, mobile, social, and video
• Analyze MSAs and delivery reports from partners on a quarterly basis to deliver the post report to the Business Solutions team
• Reconciliation 5%
• Keep track of reconciliation progress
• Responsible for checking monthly actual numbers are aligned to reported numbers
• Relationship Management & Mentorship- 10%
• Help to train Assistants and Associates and contribute to their development
• Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
• Develop and maintain strong mutually beneficial relationships with Horizon Media departments (Business Solutions, Traffic, Ad Ops, Billing), as well as external partners
• Effectively manage up and down, collaborate with your Supervisor on day-to-day account activities, status, and deliverables
• Guide team in setting goals, project tasks and timelines
• Oversee junior team members' duties in negotiating and maintaining schedules/campaigns for several accounts
• Schedule check ins with junior team members, identifying goals and opportunities for career development, contribute to performance management
• Participate in interview process for Assistant/Associate roles

Who You Are

• Interested in the video and digital landscape
• Have a data powered mindset and be comfortable working within large sets of data and numbers
• A problem solver with foresight and the ability to develop creative solutions
• Results oriented; consistently motivated, proactive, and resourceful
• A strong, effective communicator and team player
• Detail oriented with commitment to follow through
• An independent worker with effective time management and organizational skills
• Flexible and able to succeed in a fast-paced environment
• An individual who takes pride in ownership of work and demonstrates accountability
• Ability to mentor and teach team members
• An advocate for and supporter of diversity, equity and inclusion

Preferred Skills & Experience

• Experience working in fast-paced advertising/marketing environment
• 3+ years of experience in active buying and planning
• Understanding of national buying across the linear and digital landscape
• Strong experience analyzing and managing buys towards campaign performance metrics
• Proficient in Media Math
• Experience using Prisma
• Knowledge of various channels and buying methods (video, display, programmatic, social)
• Familiarity with marketing principles, analytics and concepts
• Confidence within Microsoft Office Suite especially Excel and PowerPoint
• Experience in negotiating and constructing digital media plans
• Competence within systems and tools related to the media planning process (i.e. media management system, billing system, competitive and targeting tools)
• Mastery of third-party ad server and ad verifications (DCM, Double Verify, Innovid preferred)

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$64,350.00 - $80,000.00

A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.