Demand Generation Specialist - Charlotte, NC

Demand Generation Specialist - Charlotte, NC

Piedmont Plastics is the leading independent and privately held distributor of performance plastics in North America. Since first opening our doors in 1968 with just one location and five employees, Piedmont has grown to over 50 locations across the U.S. and, employing over 575 individuals.

At Piedmont Plastics, we are a family, and believe our people are the foundation of our success. Our company culture is engrained in every facet of our business, and we are devoted to maintaining an enjoyable, open, and supportive atmosphere across the organization. We care about and respect one another by demonstrating integrity in everything that we do and take pride in giving our employees the ability to thrive in a growth-oriented environment.

Our diverse workforce brings passion to the mission of Piedmont Plastics every day to be best-in-class in the distribution of performance plastics. Our materials can be found in every industry market segment, and we are concentrated on satisfying our customers with expert product knowledge and a solutions-focused mentality.

Join a team that works together in a collaborative and winning environment to continuously exceed customers' expectations. After all, Piedmont Plastics is "where solutions take shape!"

Today, Piedmont Plastics is currently hiring a Demand Generation Specialist.

What Are We Looking For?

We're looking for a data-driven marketing professional who is passionate about generating demand, optimizing campaign performance, and turning insights into action.

The ideal candidate will:

• Thrive in a collaborative environment while working cross-functionally with sales and marketing teams.
• Execute digital marketing campaigns that generate qualified leads and drive business growth.
• Leverage analytics and performance data to improve campaign effectiveness and marketing ROI.
• Have experience managing marketing automation platforms, CRM systems, and paid media campaigns.
• Bring a proactive mindset focused on continuous improvement, testing, and innovation.

In this position, you will be required to:

• Marketing Automation and Campaign Execution
• Build, manage, and maintain marketing automation campaign workflows within the Company's marketing automation platform
• Develop email campaign builds including segmentation, scheduling, and delivery in alignment with demand generation strategy set by the Digital Platforms and Analytics Manager (DPAM).
• Ensure all campaign automation workflows are properly configured, tested, and functioning prior to launch
• Campaign Performance Metrics
• Track and reports on campaign performance metrics including impressions, clicks, cost per lead, conversion rates, and pipeline contribution
• Build and maintains campaign performance dashboards for regular review by the Marketing management
• Provide consistent performance summaries that enable data-driven decision-making
• Lead Generation and Conversion Optimization
• Execute lead generation tactics across digital channels to drive a consistent flow of qualified prospects into the marketing pipeline
• Optimize lead capture mechanisms including forms, landing page calls-to-action, offers, and conversion points
• Monitor lead quality against defined Marketing Qualified Lead (MQL) criteria and flags issues to the DPAM.
• CRM and Lead Management
• Manage lead routing within the customer relationship management (CRM) platform, ensuring all marketing-generated leads are accurately captured and routed to the appropriate sales contacts
• Maintain lead data quality by enforcing field mapping standards, identifying and resolving duplicate records, and following data entry protocols established by management
• Support the execution of lead scoring workflows and handoff processes as defined by management
• Paid Media Management
• Manage day-to-day execution of paid media campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms
• Monitor paid media budget pacing to ensure spend remains on track within budgets set by management
• Manage platform settings, targeting parameters, audience lists, and bid strategies in support of campaign objectives
• Identify and communicate optimization opportunities based on platform performance data
• Testing and Continuous Improvement
• Design and execute A/B tests on ads, emails, landing pages, and other campaign elements as directed by management
• Compile and present test results with findings and actionable recommendations
• Maintain a testing log to track experiments, outcomes, and applied learnings over time

To be successful in this position, the ideal candidate will have:

• Bachelor's degree from a four-year college or university in Marketing, Communications, Business, or a related field; or a minimum of six to eight years of relevant experience in demand generation, digital marketing, or a closely related role; or an equivalent combination of education and experience
• Experience managing paid media campaigns on Google Ads and at least one major social platform (LinkedIn or equivalent)
• Experience working within a marketing automation platform (HubSpot, Marketo, Pardot, or equivalent)
• Working knowledge of CRM platforms and lead management processes (Salesforce or equivalent)
• Familiarity with A/B testing methodologies and conversion rate optimization
• Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
• Experience with Google Analytics 4 or equivalent web analytics tools
• Familiarity with ABM tactics and platforms

What Piedmont Plastics offers:

• Industry leading wages
• Full suite of generous employee benefits including medical, dental, and life coverage; paid time-off, employer matching 401(k) plan, generous paid time-off
• A chance to work for a growing company that truly cares about its employees

Piedmont Plastics is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.