Director of Marketing

Director of Marketing

Chicago, IL • Full Time • Hybrid (Tuesday–Thursday in office, Monday and Friday remote)

$125,000-150,000 per year, plus benefits

Scale Marketing is looking for an innovative, strategic and hands-on Director of Marketing to build and lead our internal marketing organization from the ground up. This newly created leadership role is for someone who thrives in entrepreneurial environments and wants to build an intentional growth engine, brand presence and long-term strategy.

You’ll have the autonomy to create the roadmap, build the team, implement the technology stack and establish the playbooks that will drive Scale Marketing’s next phase of growth. If you’re passionate about content strategy, SEO, AI-powered marketing, thought leadership and building something from scratch, we’d love to meet you.

WHO IS SCALE?

Scale Marketing is a team specializing in data-driven marketing for mid-sized businesses. Since its inception in 2014, Scale Marketing has grown into a full-service agency that excels in performance marketing, creative production, traditional and digital media planning/buying, as well as data and analytics. What sets Scale apart is their deep-rooted understanding of both the business of business and performance marketing, allowing them to craft creative marketing solutions to grow their clients’ businesses. Scale treats their clients’ businesses as their own and their exceptional team, committed and talented, is at the heart of their achievements.

WHAT YOU’LL DO

As Director of Marketing, you’ll report to our Sr. VP of Strategic Partnerships and serve as the architect of Scale Marketing’s marketing strategy: sharpening our story, expanding our reach, creating demand and working closely with business development to turn awareness into new client relationships.

Growth Strategy and Business Development

• Partner closely with business development to build an integrated growth engine, from defining priority audiences and accounts through awareness, engagement, lead generation and pipeline creation

• Develop and execute a comprehensive marketing strategy aligned with company growth objectives

Content and Thought Leadership

• Create and lead a best-in-class content marketing strategy that positions Scale Marketing as an industry thought leader

• Build executive thought leadership through speaking engagements, conference participation, webinars, podcasts, LinkedIn and media opportunities

• Lead award submission strategies that increase agency recognition and credibility

Brand, Social and SEO

• Grow brand awareness and social media audiences across multiple channels

• Drive SEO initiatives to increase website traffic, organic visibility and lead generation

AI and Marketing Technology

• Develop AI-driven marketing strategies that improve efficiency, content creation, campaign performance and customer engagement

• Evaluate, implement and optimize marketing technology platforms and CRM systems

• Stay ahead of emerging marketing trends, AI technologies and agency best practices

Department Building and Measurement

• Build and scale the internal marketing department, including future hiring, processes and best practices

• Establish KPIs, reporting dashboards and performance metrics to measure marketing success

WHO YOU’LL WORK WITH

• Business development leadership, your partners in turning awareness into qualified opportunities and new-business pipeline

• Executives, whose thought leadership and executive brands you’ll build

• Cross-functional teams, whom you’ll align and influence on marketing initiatives

• Your future marketing team, which you’ll hire and build

• Event, media, podcast and award program partners, for speaking, conference, media and recognition opportunities

TOOLS YOU’LL USE

CRM and marketing automation platforms, analytics and reporting dashboards, SEO and content marketing technologies, AI tools, LinkedIn and other social channels. You’ll evaluate and implement the stack.

WHAT WE’RE LOOKING FOR

Required

• 10+ years of progressive marketing leadership experience

• Previous experience working within a marketing, advertising or media agency environment

• Bachelor’s degree in marketing, Communications, Business or a related field.

• Proven success developing and executing content marketing strategies that drive measurable business growth

• Understanding of, and practical experience driving, sales and marketing alignment within an organization

• Deep expertise in SEO, organic growth strategies and digital marketing

• Experience leveraging AI tools and technologies within modern marketing organizations

• Demonstrated success building teams, departments or marketing functions from the ground up

• Strong executive presence with exceptional communication and presentation skills

• Experience developing thought leadership campaigns and executive branding initiatives, including on LinkedIn

• Strong understanding of CRM platforms, marketing automation tools, analytics and content marketing technologies

• A collaborative leadership style and the ability to influence executives and cross-functional teams

Nice to Have

• Experience marketing complex B2B services, media, advertising, technology or agency offerings (strong B2C applicants will be considered)

• Experience growing social audiences and increasing website traffic through content-first strategies

• Background supporting business development and agency growth initiatives

• Experience planning industry events, speaking engagements or award programs

WHAT SUCCESS LOOKS LIKE

During your first year, you’ll:

• Develop targeted marketing programs for Scale’s highest-priority industries, accounts and decision makers, working with business development to create awareness and engagement within our ideal customer profile

• Build the strategic foundation for Scale Marketing’s internal marketing organization

• Create scalable marketing processes, technology and reporting

• Partner with business development leadership to create measurable demand, qualified opportunities and new-business pipeline

• Increase brand visibility through impactful content marketing initiatives

• Grow website traffic, SEO performance and social media engagement

• Establish executive thought leadership through speaking opportunities and media exposure

• Build a roadmap for future team expansion as the company continues to grow

WHAT YOU’LL GAIN

• The opportunity to create a marketing organization from the ground up

• The autonomy to set the roadmap, build the team, choose the technology and write the playbooks

• A newly created leadership seat shaping Scale Marketing’s next phase of growth

WORK ENVIRONMENT

• Hybrid schedule: Tuesday through Thursday in our Chicago office, Monday and Friday remote

• Industry events, conferences and speaking engagements as part of the role.

COMPENSATION & BENEFITS

• Salary range: $125,000- $150,000 annually, based on experience, skills and qualifications

• Medical, dental and vision insurance with generous employer contribution

• 401(k) with employer contribution

• Ongoing education and training

• Company-sponsored events and team building

EQUAL OPPORTUNITY EMPLOYER

Scale Marketing is an equal opportunity employer and prohibits discrimination and harassment of any kind. Employment decisions, including recruiting, hiring, compensation, training, promotion and termination, are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, creed, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, physical or mental disability, genetic information, marital status, military or veteran status, unfavorable discharge from military service, citizenship status, work authorization status, order of protection status, arrest record, family responsibilities, reproductive health decisions, or any other characteristic protected by applicable federal, state or local law. Scale Marketing considers qualified applicants with criminal histories in a manner consistent with applicable law.

Scale Marketing provides reasonable accommodations to qualified applicants and employees with disabilities, for known limitations related to pregnancy, childbirth or related medical conditions, and for sincerely held religious beliefs, in accordance with applicable law. If you need an accommodation at any point in the application or interview process, please contact Edgar Loredo at View email address on click.appcast.io.

To learn more about your rights under federal employment discrimination laws, review the EEOC’s “Know Your Rights” notice at eeoc.gov/poster.