Director Area Independent Living Sales

Position Director Area Independent Living Sales Company: Lifespace Communities Location: Dallas, Texas 75019 Pay Range: $132,200.00 - $190,300.00+ Annual What You’ll Do As the Director Area Independent Living Sales, you will serve as a key sales leader responsible for driving occupancy, revenue growth, and sales excellence across assigned Lifespace Communities. Develop and execute regional sales strategies to achieve or exceed occupancy and revenue targets for Independent Living (IL) communities Partner with, mentor, and support Community Sales Directors to strengthen pipeline health, improve performance, and elevate sales execution Analyze market trends, competitive positioning, pricing, and occupancy performance to identify growth opportunities Drive lead generation, referral development, tours, and sales conversion strategies across multiple communities Collaborate with Executive Directors, Sales Leaders, Marketing, Operations, and Finance to align sales efforts with business goals Evaluate and optimize pricing strategies to maximize market competitiveness and revenue outcomes Lead regular sales reviews, performance discussions, and strategic planning sessions Utilize CRM tools and reporting to monitor KPIs, identify trends, and implement action plans What You Bring 8–10+ years of senior sales leadership experience, ideally across multi-site or regional operations Direct experience in CCRC/Life Plan communities with strong knowledge and experience selling LifePlan models, Type A and Type B contract sales Proven success driving occupancy, revenue, and sales performance across multiple communities or regional markets Deep understanding of IL sales strategy, consultative selling, and long‑cycle decision‑making within senior living Strong expertise in market analysis, pricing strategy, competitive positioning, forecasting, and sales pipeline management Experience coaching, mentoring, and developing high‑performing Community Sales Directors or similar sales leadership teams Proficiency with CRM systems (Salesforce or similar) and Microsoft Office tools Bachelor’s degree in business, Marketing, or related field preferred Equal Opportunity Employer #J-18808-Ljbffr