Senior Packaging Designer - Toys & Collectibles Branding & Development

Job Description

Position Summary

Do you have a passion for pop culture? Do you binge watch the latest Netflix series in one sitting? Are your bookcases filled with collectible vinyl figures? Then CultureFly might be the place for you! Come join the swarm!

We are seeking a highly creative and strategic Senior Packaging Designer to join our Toys & Collectibles team. This role will lead the development of innovative packaging and retail display solutions for toys and collectibles.

The Senior Packaging Designer will play a key role in shaping how our products come to life on shelf: from developing new brand identities and packaging systems to creating unique structural forms and retail displays that deliver a strong, cohesive consumer experience. This position combines brand development, graphic design, structural packaging, and retail presentation, with a strong focus on creating packaging that stands out on shelf while remaining functional, manufacturable, and commercially viable.

Responsibilities

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• Lead the creative development of packaging from initial concept through final production, balancing brand, consumer experience, structural innovation, and retail impact.
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• Develop and own new brand identities and packaging languages, including visual systems, color palettes, typography, graphic elements, and packaging architecture.
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• Create cohesive packaging systems that establish a recognizable and differentiated presence across an entire product line.
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• Develop unique and innovative package structures and shapes that enhance the product experience and create strong shelf presence.
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• Design retail merchandising solutions including PDQs, counter displays, and floor display.
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• Create production-ready artwork, dielines, packaging specifications, and presentation materials.
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• Develop prototypes, mockups, renderings, and physical samples for internal reviews, retailer presentations, and licensor approvals.
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• Work closely with manufacturers and vendors to refine structural concepts, troubleshoot production challenges, and ensure design intent is maintained through manufacturing.
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• Evaluate materials, finishes, printing processes, and structural techniques to create premium and differentiated packaging experiences.
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• Review production samples, proofs, engineering samples, and final packaging to ensure accuracy, quality, and consistency.
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• Stay current with packaging, branding, retail, toy, collectible, and consumer product design trends and identify opportunities to bring new ideas to the business.
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Qualifications

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• Bachelor's degree in Graphic Design, Packaging Design, Industrial Design, Product Design, or related discipline.
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• 5+ years of professional packaging, brand, graphic, or industrial design experience, preferably within toys, collectibles, consumer products, entertainment, or licensed merchandise.
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• Strong portfolio demonstrating packaging design, brand development, structural innovation, and retail merchandising.
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• Proven ability to develop a visual identity and translate it into a cohesive packaging system.
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• Strong understanding of packaging construction, materials, manufacturing processes, and production constraints.
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• Ability to think strategically about how packaging functions both individually and as part of a larger product line.
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• Excellent communication and presentation skills, with the ability to confidently present concepts and articulate design rationale.
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• Ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.
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• Expert proficiency in Adobe Illustrator, Photoshop, and InDesign.
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• Experience creating 3D packaging renderings, mockups, prototypes, and presentation materials.
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• Strong understanding of paperboard, corrugate, plastics, vacuum forming, PET/PVC, EVA, molded pulp, rigid boxes, and specialty substrates.
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• Ability to create clear, accurate, production-ready packaging files and documentation.
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Job Type: Full-Time

Salary: $75,000-$80,000 DOE