Digital Marketing Specialist- Hybrid
Avert Staffing
Digital Marketing Specialist Job Summary: The Digital Marketing Specialist will be responsible for developing and executing digital marketing campaigns to increase online visibility, drive traffic, and generate leads. This role involves managing various digital channels, including SEO, SEM, social media, email marketing, and content marketing. Key Responsibilities: Develop and implement digital marketing strategies to achieve business objectives. Manage and optimize digital campaigns across various channels, including search engines, social media, and email. Conduct keyword research and implement SEO best practices to improve website rankings. Create and manage pay-per-click (PPC) campaigns to drive targeted traffic and conversions. Monitor and analyze website analytics and campaign performance, providing actionable insights. Collaborate with the content team to create engaging and relevant digital content. Stay up-to-date with the latest digital marketing trends and technologies. Prepare and present digital marketing reports to management. Qualifications: Bachelor’s degree in Marketing, Digital Media, or a related field. 2-4 years of experience in digital marketing or a similar role. Strong knowledge of SEO, SEM, PPC, social media, and email marketing. Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, HubSpot). Excellent analytical, problem-solving, and communication skills. Ability to manage multiple campaigns and projects simultaneously. Experience with A/B testing and conversion rate optimization (CRO) is a plus. #J-18808-Ljbffr
Vacancy posted 4 days ago
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