Marketing Manager - Engagement Campaigns

Job Summary The Wounded Warrior Project (WWP) Marketing Manager – Engagement Campaigns leads the strategy and end-to-end execution of integrated, multi-channel engagement campaigns that connect warriors, their families, and other audiences to WWP programs, services, and priorities. This role owns campaign planning (segmentation, messaging, channel strategy, timelines, and metrics), oversees content and creative for warrior-facing communications, and uses performance insights to optimize engagement. Partnering across marketing, communications, and cross-functional teams, this position aligns stakeholders and upholds WWP brand standards to deliver measurable outcomes. Duties & Responsibilities Develop and manage the strategy and execution of multi-channel, integrated internal marketing campaigns that engage warriors, their families, and other audiences in WWP programs, services, and resources. Own end-to-end campaign planning, including audience segmentation, messaging, channel strategy, timelines, and success metrics. Set team priorities and remove barriers to ensure successful campaign delivery. Oversee content and creative strategy and execution for warrior-facing communications across email, digital platforms, websites, and other outreach channels. Manage complex, cross-functional initiatives by aligning stakeholders, maintaining integrated project plans, prioritizing resources, and mitigating risks to timelines and outcomes. Establish performance benchmarks, monitor and analyze engagement metrics, and apply insights to optimize campaigns and outreach strategies. Uphold brand consistency across all materials and channels by serving as a brand ambassador and ensuring adherence to WWP’s voice, tone, and visual identity. Attend WWP programs and community events as needed to gather content and insights and to support marketing outreach efforts. Represent and communicate the WWP mission, vision, and values, and the impact of WWP programs, in public forums and at events. Stay current on internal communications, engagement, marketing, and nonprofit industry trends, and apply best practices to continuously improve campaign effectiveness. Attend and actively participate in required training and/or meetings, including but not limited to New Teammate Orientation, WWP Cares, ASIST Suicide Prevention training, Leadership training, culture/team based training, or departmental huddles. Other related duties as assigned. Knowledge, Skills, & Abilities Proven ability to lead integrated marketing campaign strategy and execution across multiple channels. Strong people leadership skills, with experience managing and mentoring senior-level marketing professionals. Deep knowledge of campaign management systems, marketing automation platforms, and related tools. Demonstrated knowledge of CRM systems and marketing analytics tools, including Google Analytics. Strategic thinker with strong analytical skills and the ability to translate insights into actionable recommendations. Confident communicator with exceptional written, verbal, and presentation skills, capable of influencing senior leaders and cross-functional partners. Strong interpersonal and collaboration skills, with a proven ability to build trust and lead complex initiatives across organizational boundaries. Exceptional organizational and prioritization skills, with the ability to manage multiple high-impact initiatives in a dynamic environment. Proficiency using Microsoft Office, including Word, Excel, Outlook, and PowerPoint. Demonstrated success delivering stakeholder-centered, mission-aligned marketing solutions. Unequivocal commitment to the highest standards of personal and business ethics and conduct. Mission-driven, guided by core values, and a pleasure to work with. Experience Requirements Seven years of progressive experience in integrated marketing, internal communications, audience engagement, or campaign management. Five years of experience using Salesforce Marketing Cloud or a similar marketing automation platform to develop, execute, and optimize multi-channel campaigns. Five years of experience leading cross-functional marketing, communications, or creative projects and initiatives. Five years of experience developing audience or member engagement strategies focused on relationship-building, participation, and retention. Three years of staff management experience. Preferences Experience working with a nonprofit organization. Experience contributing to or managing brand strategy and ensuring brand consistency across marketing and communication materials. Experience using project management tools (e.g., Monday.com, Asana, Workfront) or creative collaboration platforms. Education Requirements Bachelor’s degree in marketing, communications, or related field. Equivalent combination of applicable education, training, certification, and experience may be considered in lieu of degree. Work Environment / Physical Demands General office environment; temperature controlled. Up to 5% travel. #J-18808-Ljbffr