Marketing Specialist /Content & Communication

Job Description

Job Description: Not a Remote position BASIC FUNCTION The Marketing Specialist – Content & Communications is responsible for developing, writing, designing, editing, and executing marketing communications that support WEOKIE Federal Credit Union’s overall marketing strategy. This position focuses heavily on marketing copywriting and communications across email, website, digital campaigns, social media and other member-facing channels. The role requires strong writing and editing skills, consumer marketing instincts, and the ability to translate products, services and promotions into clear, engaging, benefit-focused messaging. The position also supports social media content creation, basic graphic design and layout, campaign execution, and other day-to-day Marketing Department needs. Assists the Director of Marketing in developing, coordinating, executing and reporting on marketing campaigns and communications across multiple channels. APPROXIMATE RESPONSIBILITY ALLOCATION 50% – Marketing Content & Communications: Develop, write, edit and proof engaging marketing communications for email, website, campaigns, advertising, branch materials and other member-facing channels. Translate products, services, offers and information into clear, compelling, benefit-focused messaging that reflects WEOKIE’s brand voice and encourages action. 20% – Social Media Management & Content Creation: Manage WEOKIE’s day-to-day social media presence, including planning, creating, scheduling and publishing brand-appropriate content. Responsibilities include writing copy; creating basic graphics, photography and video; maintaining content calendars; monitoring comments and direct messages; responding to and assisting members and the public in WEOKIE’s brand voice; and routing service issues appropriately. Monitor performance and analytics, identify trends and use data and engagement insights to adjust content and strategy as needed. 15% – Campaign & Project Execution: Support the coordination and execution of marketing campaigns and projects, including timelines, deliverables, internal department and vendor communication, implementation and follow-up. 10% – Creative & Design Support: Provide basic graphic design, layout and production support for digital and print materials, including collateral, email layouts, social graphics and other routine creative needs while maintaining WEOKIE brand standards. 5% – General Marketing Support: Assist with reporting, research, events and other Marketing Department needs as priorities change. MAJOR ACTIVITIES Develop, write, edit, and proof marketing communications across email, website, digital and traditional advertising, campaigns, branch materials, social media, and other member-facing channels. Translate products, services, offers, and information into clear, engaging, benefit-focused messaging with strong headlines and calls to action while maintaining WEOKIE’s brand voice, accuracy, and compliance requirements. Reviews and proofs marketing materials for accuracy, consistency, brand standards, messaging, disclosures and compliance requirements prior to final execution or distribution. Develop, build, proof, schedule, and distribute email campaigns that support products, services, promotions, member engagement initiatives, and community events. Collaborate with team members on audience segmentation, messaging, layout, calls to action, and campaign performance. Collaborate with Marketing team members on campaign strategy, audience, messaging, creative execution, and performance tracking. Monitor campaign results and use available data and insights to help identify opportunities and inform future marketing decisions. Support Marketing Department projects and campaigns from planning through execution, including project coordination, timelines, internal department and vendor communication, website updates, branch materials, event promotion, campaign implementation, and follow-up. Manage multiple priorities and deadlines and assist across Marketing functions as department needs change. Manage WEOKIE’s day-to-day social media presence, including planning, creating, scheduling, and publishing brand-appropriate content across social channels. Create copy, basic graphics, photography, and video; maintain content calendars; monitor comments and direct messages; respond to and assist members and the public in WEOKIE’s brand voice; and appropriately route service questions or issues. Monitor social media performance and analytics, identify trends, and use data and engagement insights to adjust content and strategy as needed. Provide basic graphic design, layout, and production support for digital and print marketing materials, including collateral, email layouts, social graphics, and other routine creative needs while maintaining WEOKIE brand standards. Stay current on trends and best practices in marketing communications, digital marketing, email, website content, social media, content creation, and member engagement, and identify opportunities that may benefit WEOKIE. Perform other duties as assigned, i.e. reporting, budgeting, etc. Ensures proper policies, procedures, risk mitigation activities, and operating controls are followed. Reports gaps in policies, procedures, and operating controls to leadership to ensure member impact and risk is mitigated. CRITICAL RESULTS Produces high-quality marketing communications that are clear, engaging, accurate, persuasive, on-brand and appropriate for the intended audience, with minimal rewriting or correction required. Consistently delivers complete, polished work on time, demonstrating strong attention to detail and ownership from initial assignment through final execution. Successfully manages multiple projects, deadlines and shifting priorities in a fast-paced, fast-moving Marketing Department. Responds quickly to changing business needs and opportunities while maintaining quality and following through on commitments. Demonstrates strong marketing judgment and initiative, looking beyond simply completing an assigned task to understand the objective, audience, value proposition and desired action. Identifies opportunities to strengthen messaging, creative or execution and brings forward ideas and recommendations. Maintains a positive, collaborative and solutions-oriented approach. Communicates proactively, accepts and applies feedback professionally, contributes as a team member and works effectively with Marketing staff, internal departments and external partners. Uses performance data and available analytics to evaluate results and improve future work, including adjusting messaging, content, channels or execution when appropriate. Maintains WEOKIE brand and compliance standards across marketing communications and demonstrates consistent accuracy in copy, design, disclosures, links, details and final deliverables. Contributes across Marketing functions as department needs change, demonstrating the flexibility and willingness to assist with writing, email, website, social media, basic design, campaigns, events, project coordination and other marketing needs. Takes initiative and actively contributes ideas, improvements and creative solutions that strengthen WEOKIE’s marketing efforts. Looks for opportunities to make an impact, improve how work is done and contribute beyond simply completing assigned tasks. QUALIFICATIONS A. Qualifications Education/Experience Bachelor’s degree in Marketing, Communications, Advertising, Journalism or a related field preferred; or equivalent combination of education and 1–3 years of relevant marketing experience. Writing & Marketing Communications Strong marketing writing, copywriting, editing and proofreading skills are required. Must be able to translate products, services, features and promotional information into clear, engaging, consumer-focused messaging that communicates value and encourages action. Marketing & Creative Skills Working knowledge of digital marketing, email marketing, social media, website content and campaign execution. Experience with basic graphic design, content creation and layout, with the ability to create or modify routine marketing materials while maintaining established brand standards. Technology Proficiency with Microsoft Office and familiarity with Adobe Creative Suite or similar design tools. Experience with project management, email marketing, content management and/or marketing automation platforms preferred. Experience with Asana and HubSpot is a plus. Demonstrates willingness and ability to learn and appropriately use emerging marketing technologies and tools, including AI-assisted tools, to improve efficiency, quality and effectiveness. Organization & Execution Strong organizational and time-management skills with the ability to manage multiple projects, meet deadlines and adapt to changing priorities in a fast-paced environment. Must demonstrate attention to detail, follow-through and the ability to work independently while knowing when to ask questions or seek input. Communication & Collaboration Strong interpersonal and communication skills with the ability to collaborate effectively, receive and apply feedback, communicate proactively and maintain a positive, solutions-oriented approach. Initiative & Marketing Judgment Demonstrates curiosity, initiative and sound marketing judgment. Able to think beyond the immediate assignment, understand the intended audience and business objective, identify opportunities for improvement and contribute ideas and solutions. B. Behavioral Competencies Behavioral competencies are the skills and personal characteristics that an individual should possess in order to be successful in this position. 1) Core Competencies: Core competencies are consistent for all positions across the organization and are aligned with WFCU’s core values and the Three Stakeholder Model. i. Member Focus (internal and external): Builds member confidence, is committed to increasing member satisfaction, sets achievable member expectations, assumes responsibility for solving member problems, ensures commitments to members are met, solicits opinions and ideas from members, responds to employees. ii. Dependability: Meets commitments, works independently, accepts accountability, handles change, sets personal standards, stays focused under pressure, and meets attendance/punctuality requirements. iii. Integrity/Ethics: Deals with others in a straightforward and honest manner, is accountable for actions, maintains confidentiality, supports company values, conveys good news and bad. 2) Job-Specific Competencies: The position requires a well-rounded, proactive marketing professional who can maintain a high level of performance while managing multiple priorities in a fast-paced, changing environment. The following competencies are particularly important for success in this position: i. Job Knowledge: Understands duties and responsibilities, possesses the necessary marketing and technical skills, understands WEOKIE’s mission, values and brand, and keeps job knowledge current. Proactively develops a strong working knowledge of WEOKIE’s products, services, audiences, business priorities and the credit union industry in order to create more informed and effective marketing communications. ii. Productivity & Prioritization: Effectively manages a busy workload and multiple competing priorities, manages time well, meets deadlines, anticipates upcoming needs and adjusts quickly as priorities change. iii. Quality & Attention to Detail: Produces accurate, complete and polished work; demonstrates strong attention to detail; maintains high standards; and takes ownership of identifying and correcting issues before work is finalized. iv. Marketing Communication: Demonstrates strong writing, editing and verbal communication skills. Translates product features, services and information into clear, engaging, consumer-focused messaging that communicates value, maintains WEOKIE’s brand voice and encourages action. v. Initiative, Accountability, Resourcefulness & Continuous Improvement: Demonstrates initiative and consistently performs at a high level. Takes ownership of assignments from beginning through completion, follows through on commitments and proactively communicates questions, concerns or roadblocks. Demonstrates resourcefulness by seeking information, asking thoughtful questions, solving problems and identifying ways to move work forward. Thinks ahead, anticipates needs and next steps, and continually looks for opportunities to optimize processes, improve results and strengthen the quality and effectiveness of the work. vi. Marketing Judgment & Strategic Thinking: Demonstrates strong marketing judgment and a strategic mindset. Looks beyond completing the immediate assignment to understand the audience, business objective, value proposition, desired action and how the work supports broader marketing and organizational goals. vii. Data-Driven Decision Making: Uses available data, analytics and performance results to evaluate effectiveness, identify trends and opportunities, and inform recommendations. Applies insights to optimize messaging, content, channels and execution and improve future performance. viii. Adaptability: Responds positively to changing priorities, deadlines and business needs. Is comfortable working in a fast-paced, fast-moving environment and can shift focus when needed without sacrificing quality or follow-through. ix. Collaboration & Feedback: Works effectively with others, maintains a positive and solutions-oriented approach, communicates proactively, and is receptive to feedback. Applies feedback appropriately and works collaboratively with team members, internal departments and external partners to strengthen the final product. C. Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand and walk. The employee is occasionally required to sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance and talk or hear. The employee must occasionally lift and/ or move up to 50 pounds. D. Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made