Web Content Specialist

About Rivian

Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.


As a company, we constantly challenge what's possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.


Role Summary

As Rivian's Ecommerce Web Content Specialist, you will power the web touchpoints behind major vehicle launches, software releases, and commercial campaigns. Operating directly within our CMS, you will support various stages of the content lifecycle, assisting with tasks from initial planning and brief translation through live implementation, A/B testing, and ongoing search optimization. You will partner closely with Marketing, Engineering, Design, and Sales to ensure web experiences launch accurately, on time, and in alignment with commercial goals.


Responsibilities

• End to End Launch Planning Support: Assist Marketing, Design, and Digital Product teams early in campaign cycles by helping map out web requirements, entry structures, and publishing schedules before execution begins.
• CMS Implementation: Build and launch campaign landing pages, OTA software releases, and promotional modules in Contentful, converting Figma designs, strategic briefs, and localized copy into live, high performing web experiences.
• Technical Quality and Accessibility: Apply lightweight HTML and CSS formatting within CMS parameters to deliver fully accessible, mobile responsive, and visually consistent web pages that uphold brand standards.
• SEO and AEO Optimization: Implement on page SEO best practices including metadata, heading structure, internal linking, and alt text while formatting content for Answer Engine Optimization to maximize discoverability across traditional search and AI platforms.
• Visual QA and Pre Launch Testing: Conduct thorough end to end testing across devices, browsers, and staging environments to validate layout, copy, pricing, legal disclaimers, and search elements prior to go live.
• Experimentation and Refinement: Configure and deploy A/B test variants in the CMS to evaluate user engagement, analyzing performance signals alongside analytics partners to continuously refine key landing pages.
• Launch Operations and Governance: Manage publishing dependencies, staging workflows, and entry states for smooth campaign rollouts while keeping CMS documentation and QA checklists current to help a lean team operate efficiently.
• Cross Functional Collaboration: Work closely with product managers, designers, engineers, and marketers to align digital builds with broader commercial strategies, representing the CMS execution perspective in daily workflows.

Qualifications

• 0 to 2 years of experience in web content production, ecommerce operations, digital marketing, or SEO content execution in a fast paced environment.
• Hands on experience managing end to end web content workflows, from initial planning and brief intake to building, testing, and QA.
• Direct experience working inside enterprise structured CMS platforms like Contentful, including content models, references, localization, and publishing workflows.
• Strong understanding of on page SEO fundamentals with exposure to emerging Answer Engine Optimization trends.
• Technical comfort reading and editing basic HTML and CSS with familiarity in responsive design and web accessibility standards.
• Meticulous attention to detail across content, layout, links, legal copy, and search elements with strong communication skills across cross functional teams.
• Exposure to web analytics platforms like GA4 or Adobe Analytics and A/B testing configuration workflows preferred.
• Familiarity with search tools, Google Search Console, or web crawlers preferred.
• Experience working directly from Figma design files, copy documents, and structured briefs with high fidelity preferred.

Pay Disclosure

The salary range for this role is $69,300 to $86,600 for California based applicants. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, experience, skills, geographic location, shift, and organizational needs.

The successful candidate may be eligible for annual performance bonus and equity awards.

We offer a comprehensive package of benefits for full-time and part-time employees, their spouse or domestic partner, and children up to age 26, including but not limited to paid vacation, paid sick leave, and a competitive portfolio of insurance benefits including life, medical, dental, vision, short-term disability insurance, and long-term disability insurance to eligible employees. You may also have the opportunity to participate in Rivian's 401(k) Plan and Employee Stock Purchase Program if you meet certain eligibility requirements. Full-time employee coverage is effective on their first day of employment. Part-time employee coverage is effective the first of the month following 90 days of employment. More information about benefits is available at rivianbenefits.com.

You can apply for this role through careers.rivian.com (or through internal-careers-rivian.icims.com if you are a current employee). This job is not expected to be closed any sooner than 9/10/26

Equal Opportunity

Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.

Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at View email address on click.appcast.io.

Candidate Data Privacy and Technology

Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes ("Candidate Personal Data"). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.


Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian's service providers, including providers of background checks, staffing services, and cloud services.


Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.


How We Use AI in Our Hiring Process: To ensure transparency, we want candidates to know that Rivian uses iCIMS Talent Cloud Artificial Intelligence (TCAI) and AI-enabled tools to assist with screening, reviewing, organizing and highlighting profiles and applications that match the key requirements for each role.

AI does not make hiring decisions: Qualified candidate applications are reviewed by a member of our team, and all decisions throughout the process are made by humans. We use AI to support efficiency and consistency, not to replace human judgment. We are committed to a fair, thoughtful, and equitable experience for every candidate.

Participation in AI profile matching is entirely voluntary. If you prefer that your profile not be used in this process, you can opt out at any time. Opting out means your profile will be excluded from automated matching and will not be surfaced for additional roles through this system. Your current application remains active and will not be affected in any way.

Please note that we are currently not accepting applications from third party application services.