Strategic Finance

The gap no one has filled

Every complex system in America has a profession whose job it is to be your trusted guide. You have a lawyer for legal. An accountant for taxes. A financial advisor for your money. Healthcare, a trillion-dollar industry that's arguably the most complex and touches every single family, leaves us on our own.

99% of care happens when someone steps outside the four walls of a doctor's office. Hera is creating a new profession in healthcare to fill that gap: the Hero, a dedicated senior care expert for your family. Our Heroes educate, coordinate, and advocate for the most vulnerable population in the healthcare system. We’re covered by insurance, so we can serve every family in America.

Building the most trusted interface of healthcare

We are in the business of trust.

We're designing for the most emotionally charged moments of our customers' lives; the bar isn't just delight, it's trust. Hera's brand promise is simple: care worthy of our parents. This promise is our moat.

It's what physicians refer to, families buy, what Heroes deliver, and what the product must unlock and enforce at every touchpoint.

Our product challenge

The bottleneck isn't demand, it's supply. There aren't enough experts to serve every family who needs us. To scale to all of America, we have to unbundle expertise from the human so that anyone who can foster human connection can become a Hero.

The problem is that this expertise is tribal knowledge. One social worker knows how to expedite Medicaid in New York, another knows which home-visiting PT families actually love. It's trapped in people's heads.

To solve this, our platform captures every interaction and turns it into compounding intelligence that makes every user smarter. Think Waymo: expert humans do the driving today, and every mile they log trains the system so that tomorrow, anyone — even with zero healthcare background — can perform like a 20-year veteran. The hard part is building a system that knows what to trust, what's gone stale, what's local versus universal, and how to surface the right insight at the right moment. Get it right and you've scaled healthcare expertise beyond the lucky few who know the right person.

Our founding team

We've raised $34M from Accel and Bain Capital Ventures and 10x'd revenue over the last 6 months organically through close partnerships with Weill Cornell, NYU Langone, UCSF, USC, and Mount Sinai. Chief of Geriatrics at Weill Cornell and Director of Geriatrics at NYU Langone have joined us as clinical advisors. CFO of Mount Sinai has invested in us.
The customer feedback is the most positive our team has seen in our careers. Along the way, we threw an art show for an 88 year old artist that went viral and a talent show where every act is over 65.
You’ll build Hera alongside co-founders Jenny , Myles & Connie and a team from Palantir and Headway. We are in person in NYC. Read our story and watch our launch video here .

Join us to build our Strategic Finance function

At most companies, finance is a reporting function: close the books, build the budget, explain the variance. This role is different; it is not an FP&A role. At Hera, you're in the room for every big investment we make, and you own the math behind it. Every Hero we hire, every market we open, every payer we contract with and every program we bill under is a bet with a cost and a return that either compounds or doesn’t. You’ll turn those bets into numbers we trust, then go out and move the numbers.

You’ll bring the analytical rigor of a seasoned financier and the ethos of a strong operator: surgical execution, relentless truth seeking and an obsession with greatness. You'll work through hard tradeoffs in the business and then go make it happen.

Problems you’ll own

• Unit economics. Both sides of it. On the Hero side: what it costs to recruit, train, ramp and retain a Hero, how many families a Hero can serve before the 20% starts falling behind, and where our platform bends that curve. On the family side: what it costs to find and onboard a family, how much value we deliver to families, and how long they stay with us. You’ll build the model that ties the two together, then work with growth teams to move its inputs.

• New business expansion. New states, new health system partners, new payer contracts. Drive the thinking behind the revenue model, deal structure and pricing, ramp and payback. Then own the go/no-go recommendation, be in the room when deals get negotiated, and help run the launch.

• Revenue integrity. Know our revenue down to each market and product line. Find the gaps between care delivered and dollars collected, and close them with billing and payer contracting.

• The company operating model. Own the equation that connects growth inputs (patient referrals, Hero capacity, product levers) to revenue and margin. Set targets with each team and run the cadence that holds us to them.

• Capital strategy. Cash planning, board and investor materials, fundraising prep. Treat capital as a scarce resource, and point it at the highest-leverage bets.

You’ll own the plan and the model, but you won’t spend your week reconciling accounts or writing variance commentary. If you love figuring out why a number is what it is and then fixing it, we'd love to chat.

You might be a fit if

• You’ve spent a few years in strategic finance, BizOps, or banking/PE/VC followed by an operating seat, and you’ve built models that changed decisions and then helped carry those decisions out.

• You’re fluent in three-statement modeling and unit economics, and you treat the model as where the work begins. You sweat the details: when you say a number is right, it is.

• You’re comfortable wrangling messy data yourself and turning it into a trustworthy breakdown of the problem, with tools like Hex and Claude.

• You’re a builder and a tinkerer. You don’t stop at the recommendation; you roll up your sleeves and build it. Think a Hero capacity tracker you hack together in Hex, a pricing calculator our partnerships team uses on live calls, or a new payout system you pilot with five Heroes before it goes company-wide.

• You're curious about how money moves in healthcare.

Get the economics right and every family in America can afford a Hero. Get them wrong and Hero stays a luxury for the lucky few. When you solve a hard problem, you will be rewarded with harder problems. Our promise is we will stretch your limits, and trust you to own unreasonably substantial outcomes.

What we value

• Worthy of our parents: We don’t leave the 20% behind, because that applies to someone’s mother. Quality isn’t a constraint we tolerate on the path to growth. Quality is the strategy.

• Collaboration must be an accelerant. Not everything will be collaborated on and that's fine. We assume good intent always and push the ball forward.

• Celebrate human. Humans are at the heart of everything we do: every product decision, every Hero we choose to hire, every person we bring onto the team. For us, empathy is fuel to move with urgency because we know every single day matters for those we serve. We look for missionaries not mercenaries.

• Enjoy the uphill. Wrestling problems this hard, in an industry this broken, is a privilege most people never get. We’re excited for the summit but the joy is in the climb: figuring out how to take down the beast, one foot in front of the other. If the hard part isn't what's pulling you, this might be the wrong climb.

• Attack. Nothing is created in this world without an extraordinary amount of effort. In order to will the change we want to see in the world, we attack problems and play offense. We’re here to win to ensure our customers get the world they deserve.

If this excites you and these values speak to you, let’s talk: View email address on jobs.ashbyhq.com .