Sr. Product Manager

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

Generac is hiring for a Sr. Product Manager with a strong background in accessories or after-market products. In this newly created role within the Home Standby Generator market, you will be responsible for the entire lifecycle of an accessory portfolio, from initial market opportunity sizing to product sunset.

Role will be located on site in Waukesha WI.

Responsibilities:

• Own the Accessories & Aftermarket Products category for Home Standby generators under the newly restructured organization.

• Lead SKU rationalization across a large portfolio (100+ SKUs), including decisions to retain, discontinue, refresh, or reposition products.

• Define and execute category strategy to drive profitable growth, pricing optimization, and market competitiveness.

• Partner closely with Strategic Sourcing to evaluate third‑party suppliers, consolidate vendors, and improve economies of scale.

• Conduct competitive market scans to identify gaps and opportunities for new accessory and aftermarket offerings.

• Act as the clear owner of the category with limited need for day‑to‑day oversight.

• Phase 1: Clean‑up and rationalization of existing accessories and aftermarket SKUs (portfolio optimization).

• Phase 2: Growth and expansion of the category through new accessory development, sourcing strategies, and gap analysis versus competitors.

• Establishing a long‑term prioritization-based category roadmap with finite resources.

• Potential future team build‑out under this role as the category scales.

Minimum Requirements:

• Bachelor’s Degree, and equivalent experience in Business, Engineering, or related field.

• 5+ years of product management experience, specifically in consumer product development

• Minimum 3 years of experience managing a portfolio of high-volume SKU’s

• Proven track record of managing products at all stages from concept through commercialization

Knowledge / Skills / Abilities

• Proficiency in product strategy development and execution.

• Excellent stakeholder communication and management skills.

• Strong technical acumen and problem-solving abilities.

• Self-starter that focuses on managing larger scopes of work within a product portfolio while leveraging customer and market insights to influence tactical decisions

Work Experience

• Experience with data-driven decision-making and analytics.

• Familiarity with customer-focused product development methodologies.

At this time the role is not approved for either OPT or H1B transfer.

No 3rd parties or agencies please

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.