Audience Engagement Manager

Driving channel engagement campaigns, the full-time Audience Engagement Manager will focus on paid subscription growth and member acquisitions through segmentation and personalized communications while managing HubSpot and Recurly platforms. Key responsibilities Manage HubSpot for engagement and lifecycle management, designing touchpoint strategies aligned with business goals Develop and implement campaigns to grow paid subscribers, enhance retention, and reduce churn while monitoring key performance indicators Collaborate with cross-functional teams to ensure brand consistency and generate engaging content that drives user actions Required qualifications At least three years of experience in engagement marketing, particularly with marketing automation platforms like HubSpot Proven experience managing a paid subscription program, specifically using Recurly Strong understanding of audience metrics and retention strategies across multiple systems Ability to develop data-driven plans and effectively communicate insights to management Experience in B2B marketing and audience development trends