Territory Sales Manager

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you. 

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re ALANI NU® — confident, colorful, and bringing main-character energy to every moment. 

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re ROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise. 

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Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team. 

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere. 

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement. 

This is the future of modern energy. This is Celsius.

Ready to take your career to the next level? Join our team and redefine what it means to be energized. 

We promptly review all applications. Highly qualified candidates will be contacted for interviews.

Field-Based: Role requires presence in assigned markets:

• Richmond, VA
• Norfolk, VA

This is a driving position. A valid U.S. Driver’s License required; applicants must pass an MVR (Motor Vehicle Record) screening.

Role Type: Full-Time

Salary Range: $58,000 - $65,000, plus incentives

Position Overview

As the Territory Sales Manager, you’ll be at the forefront of regional retail sales execution, representing the CELSIUS® brand across Grocery, Convenience, and Food Service channels. This is your opportunity to drive sales performance, cultivate strong distributor partnerships, and amplify brand presence in a high-energy, field-based role. You’ll bring a results-driven mindset, a passion for customer engagement, and a deep understanding of CPG sales execution to every store visit—typically 12 to 15 per day.

• Drive Celsius “perfect store” execution, expanding SKU distribution, shelf space, displays, and promotional activity
• Execute brand strategy across retail locations within assigned territory
• Conduct account audits, track opportunities, and deliver insights via CRM application
• Collaborate with distributor partners through route rides, blitzes, and key account calls
• Support regional sales initiatives as directed by District or Regional Sales Manager
• Participate in weekly sales calls to review performance and outline goals
• Achieve and report on daily, weekly, and quarterly KPIs

Requirements

• Experience: 1+ years in consumer goods sales, preferably in beverage, distributor sales, or related industries
• Education: High school diploma or equivalent required
• Valid U.S. Driver’s License and ability to pass an MVR screening
• Strong business acumen with an entrepreneurial mindset
• Comfortable with daily face-to-face customer interaction
• Excellent verbal and written communication skills
• Ability to deliver presentations and engage large peer groups
• Familiarity with CRM tools and field sales reporting systems

Benefits

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

Salary range for this position is $55,000 - $65,000, plus incentives

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to View email address on click.appcast.io.

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.