Senior Content Creator (Tik Tok)

Pay: $85,000+/yr Position Overview We are seeking a highly creative, trend-savvy, and strategic Senior Content Creator to lead content creation and strategy for Edikted's TikTok channel. This role is ideal for someone who lives and breathes TikTok, understands Gen Z culture, and knows how to create engaging, authentic, and culturally relevant content that resonates with our audience. You will be responsible for developing and executing TikTok-first content strategies, from ideation and filming to editing and publishing. We're looking for someone who can identify emerging trends, create original concepts, and bring fresh ideas to life that drive engagement, audience growth, and brand awareness. The ideal candidate is a hands‑on creator with a strong creative point of view who understands that great TikTok content should feel organic, entertaining, and native to the platform rather than overly produced or traditional advertising. Key Responsibilities TikTok Content Creation & Production Conceptualize, film, edit, and produce engaging, TikTok-first content that reflects Edikted's brand identity and connects with our Gen Z audience. Create a mix of trend-driven, original, fashion-focused, behind-the-scenes, and personality-led content that feels authentic and native to the platform. Independently execute content from initial concept through final delivery, including filming, editing, and publishing. Work with internal team members, creators, influencers, and talent to develop compelling and engaging social content. Continuously experiment with new formats, storytelling techniques, and creative approaches to drive performance. Develop and execute a TikTok-specific content strategy focused on increasing engagement, reach, audience growth, and brand relevance. Identify opportunities for recurring content series, viral moments, and original concepts that differentiate Edikted within the fashion and social landscape. Own TikTok content planning and scheduling, ensuring a consistent flow of engaging, high-quality content. Translate brand campaigns, product launches, and promotional moments into creative, platform-native TikTok concepts. Balance reactive, trend-driven content with proactive planning and original storytelling. Trend Monitoring & Cultural Relevance Stay deeply immersed in TikTok trends, emerging creators, viral formats, music, and Gen Z culture. Quickly identify and execute relevant trends while ensuring content feels authentic to the Edikted brand. Monitor competitor activity and emerging social behaviors to identify creative opportunities and keep content fresh. Bring forward new ideas, creative references, and recommendations to continuously evolve the brand's TikTok presence. Analytics & Performance Monitor TikTok performance, including views, reach, engagement, follower growth, and overall content effectiveness. Use performance insights to identify successful formats, optimize creative approaches, and inform future content planning. Regularly share creative learnings, content recommendations, and opportunities for growth. Test different formats, hooks, editing styles, and storytelling approaches to improve performance. Collaboration & Brand Integration Collaborate closely with the broader social, brand marketing, creative, and influencer teams to support key initiatives and campaigns. Partner with the social team to ensure TikTok content complements the broader social strategy while maintaining a distinct, platform‑specific creative approach. Work with internal and external creators to capture authentic, engaging content across shoots, activations, and everyday brand moments. Contribute creative ideas for influencer collaborations, brand experiences, and other TikTok‑first opportunities. Event & On‑Site Content Capture and produce engaging TikTok content at brand events, store openings, influencer activations, and other key moments. Identify opportunities to turn real‑world experiences into entertaining, culturally relevant TikTok content. Occasionally travel or work weekends as needed for key events, activations, and live content opportunities. Qualifications 3+ years of experience creating social‑first video content, ideally with a focus on TikTok for a fashion, lifestyle, beauty, or consumer‑facing brand. Strong portfolio demonstrating successful, engaging TikTok content, including original concepts, trend‑driven videos, and organic storytelling. Deep understanding of TikTok culture, trends, algorithms, audience behavior, and best practices. Proven ability to independently conceptualize, shoot, edit, and deliver high‑performing short‑form video content. Proficiency in TikTok's native editing tools, CapCut, and other relevant video editing platforms. Strong creative instincts with the ability to identify what makes content entertaining, relatable, and shareable. Ability to translate brand messaging and marketing initiatives into engaging content that doesn't feel overly promotional. Comfortable directing talent, collaborating with creators, and appearing on camera when needed. Strong understanding of Gen Z fashion, internet culture, and emerging social trends. Self‑starter with excellent organizational skills and the ability to balance planned content with fast‑moving trends and opportunities. Experience using TikTok analytics to evaluate content performance and inform creative decisions. Flexibility to travel and work occasional weekends for brand activations and content opportunities. Additional Information This job description provides a general overview of the role and is not an exhaustive list of responsibilities or requirements. Duties and expectations may evolve based on business needs. #J-18808-Ljbffr Edikted