Family Ambassador Lead - Oakland

Family Ambassador Lead

Department - Student Recruitment & Enrollment - Reports to - Associate Director, Student Recruitment & Enrollment

Location - Oakland - Type - Full Time

FLSA Status - Non-Exempt - Schedule - Full Year

About KIPP NorCal

We are a thriving nonprofit network of 23 free, public charter schools open to all students. At KIPP, we believe all children should grow up free to create the future they want for themselves and that schools can and should be a critical factor in making that vision a reality. Together with families and communities, we create joyful, academically excellent schools that prepare students with the skills and confidence to pursue the paths they choosecollege, career, and beyondso they can lead fulfilling lives and build a more just world. Our student community consists of nearly 7,000 elementary, middle, and high school students in East Palo Alto, Oakland, San Francisco, San Lorenzo, San Jos, Redwood City, and Stockton. 81% qualify for free or reduced price lunch, 34% are multilingual learners, and 12% have special needs. We strive to cultivate a representative team of teachers and leaders that reflect our students' diversity.

Role Overview

The Family Ambassador Lead serves as a primary community-facing representative for KIPP schools in San Francisco and Oakland, supporting the execution of regional student recruitment efforts through field outreach, family engagement, and enrollment support. Reporting to the Associate Director of Student Recruitment and Enrollment, this individual contributor role executes community-based recruitment activities, maintains prospective family engagement, and supports enrollment processes with quality, timeliness, and strong customer service. In this role, you execute assigned tasks with quality and timeliness while independently managing day-to-day outreach logistics and escalating non-routine concerns or barriers that require additional support or decision-making.

Core Responsibilities

Strategic Recruitment Execution

• Execute field-based outreach plans, including canvassing, tabling, and phone banking to ensure high visibility and a consistent pipeline of prospective families in San Francisco and Oakland.
• Identify and secure high-traffic community locations and large-scale events for recruitment activities so that KIPP maintains a constant and welcoming presence where families live and work.
• Manage and track prospective student leads in HubSpot to ensure all recruitment inputs are documented, and follow-up communication is executed with quality and timeliness.

Family Relationship Management & Enrollment Support

• Persuade and inspire prospective families by effectively communicating KIPP's mission and value proposition to ensure they choose to apply and remain engaged through the registration and enrollment process.
• Deliver exceptional, high-touch customer service and bilingual communication to prospective families to ensure they feel supported and valued, resulting in high conversion rates from lead to enrolled student.
• Guide families through the multi-step application and registration process in SchoolMint, providing the necessary technical support and persistent follow-up to ensure all requirements are completed accurately and on time.
• Identify and escalate non-routine family concerns or enrollment barriers to team leadership to ensure timely resolution and a seamless onboarding experience for new students.

Community Partnership & Network Advocacy

• Partner with school-based operations teams to lead school tours and support campus events, ensuring a welcoming and persuasive experience for families that aligns with individual school needs and regional recruitment goals.
• Partner with the Student Recruitment and Enrollment team and other RSO departments to ensure all field activities remain aligned with regional growth goals and organizational strategy.
• Identify and maintain functional relationships with community-based organizations to amplify KIPP's mission through their local networks and communication channels.
• Deliver compelling presentations and information sessions to CBO partners and groups of prospective families to clearly articulate KIPP's mission and educational model, resulting in increased brand awareness and application intent.

Outreach Coordination & Quality Control

• Plan and organize the weekly logistics for field-based activities using Asana to ensure all tasks, materials, and deadlines are met for successful community engagement.
• Execute marketing and flyering campaigns across target neighborhoods to raise brand awareness and ensure all potential families are aware of enrollment deadlines.
• Monitor SchoolMint data and HubSpot activity to maintain data integrity and provide leadership with real-time visibility into the health of the enrollment funnel.

Other duties as assigned.

KIPP Leadership Competencies

These competencies describe the core leadership behaviors expected at this level they guide how we hire, develop, and grow our people at KIPP NorCal.

• Lead Self: You seek feedback, reflect on your strengths and growth areas, and build the job-specific skills needed to do your work well.
• Lead People: You lead with integrity, follow through on commitments, and collaborate openly contributing to team purpose and bringing others along.
• Lead Results: You manage your workload, meet deadlines, solve routine problems, and escalate thoughtfully when something is beyond your scope.

Knowledge & Skills

Required Qualifications

Experience - 1-2 years of professional experience in community outreach, student recruitment, or field-based organizing, with a proven track record of independently executing outreach plans and achieving engagement targets. Direct experience with K-12 public educationas a parent, student, or staff memberincluding a demonstrated ability to serve as a credible "connector" and build trust within the diverse communities of San Francisco or Oakland.

Education - High School Diploma or equivalent; a Bachelor's degree is not required, provided the candidate possesses an equivalent combination of professional experience and community expertise.

Knowledge/skills - Recruitment & Outreach Tactics: Working knowledge of community organizing methodsincluding canvassing, phone banking, and tablingwith the ability to adapt messaging for different neighborhood contexts in San Francisco and Oakland. Community Cultural Competency: Familiarity with local geographic and cultural landscapes and a "connector mindset" capable of building authentic, credible relationships with families and community-based organizations. Effective Communication & Professionalism: Strong interpersonal, presentation, and persuasion skills with the ability to provide helpful customer service and navigate enrollment questions with empathy, clarity, and a focus on solutions.

Language - Professional proficiency in Spanish or Cantonese is required for direct family communication, community engagement, and supporting families through the enrollment process.

Preferred Qualifications

• Proficiency in Recruitment Tech & Tools: Prior experience using HubSpot (or equivalent CRM) for lead management, SchoolMint for application processing, and Asana for project and task tracking.

Role Details

The following details describe how this role is structured and what to expect day-to-day.

Work Setting - Field-Based: This role is primarily field-based, requiring a consistent presence within the San Francisco and Oakland communities and at various school sites. This is a full-time position requiring 40 hours per week, with a schedule that includes evenings and weekends.

Travel Expectation - Frequent School and Community Travel Frequent travel is a core requirement of this role. Regular, recurring visits to school campuses, community-based organizations, and field-based outreach locations across San Francisco and Oakland are a core part of how the work gets done.

Driver's License - Must have a valid CA driver's license and access to a reliable vehicle for work-related travel.

Physical Demands - Ability to navigate office and school campuses, use technology, and occasionally lift or carry materials up to 20 lbs. Much of the day may involve walking. Physical agility to move self in various positions in order to execute duties effectively, which may include kneeling, walking, pushing/pulling, squatting, twisting, turning, bending, stooping and reaching overhead.

Mental Demands - Ability to manage competing priorities, concentrate for sustained periods, analyze complex information, and make decisions under normal work pressures.

Environmental - Combination of office and school campus environments, with regular travel between sites

KIPP Northern California is committed to providing reasonable accommodations for qualified individuals with disabilities to perform the essential functions of this position.

Compensation

KIPP Northern California is dedicated to you and your family's well-being! We offer a competitive salary as well as a comprehensive benefits package. Benefits include medical, dental, vision coverage, paid time off, retirement plan with employer contribution and commuter benefits. We benchmark annually against comparably-sized non-profit organizations in the regions where we operate, to offer competitive salaries. The hourly rate for this position is between $30.77 and $36.06. Most candidates will be compensated at $32.69

How to Apply

Please submit a cover letter and