Digital Product Manager, Direct-to-Consumer

Job Description

Cinch Home Services is seeking a customer-focused Digital Product Manager to support and grow our Direct-to-Consumer (DTC) digital product portfolio. In this role, you will collaborate with cross-functional teams to drive product enhancements, optimize the customer journey, and deliver business value. This is a hands-on position ideal for someone with a strong foundation in digital product management who is eager to make an impact in a fast-paced environment.

Key Responsibilities

Product Ownership

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• Own and manage the DTC product backlog, ensuring alignment with customer needs, market trends, and business priorities.
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• Collaborate with stakeholders to refine requirements and prioritize features that deliver the greatest impact.
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• Define clear user stories, acceptance criteria, and work with engineering to deliver high-quality solutions.
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• Partner with the Product team to configure and launch new discount and product codes, ensuring accurate implementation across the DTC digital experience.
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Customer and Market Focus

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• Conduct research to understand customer behavior, pain points, and market opportunities.
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• Translate data insights into actionable product initiatives to improve customer satisfaction and retention.
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• Partner with marketing to optimize the performance of key landing pages and conversion funnels.
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Execution and Delivery

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• Partner with UX/UI designers to deliver user-friendly and visually appealing experiences.
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• Collaborate with engineering and QA teams to ensure timely and high-quality delivery of product releases.
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• Maintain a testing roadmap, supporting and implementing A/B experiments to validate hypotheses and inform decisions.
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Cross-Functional Collaboration

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• Serve as the primary point of contact for product updates, release plans, and new initiatives.
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• Communicate progress, outcomes, and key learnings with stakeholders at all levels.
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• Work closely with analytics teams to measure performance and identify areas for improvement.
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• Partner with the SEO team to identify and act on site performance opportunities, ensuring product decisions support organic visibility and technical SEO best practices.
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• Perform other duties as assigned.
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Qualifications and Experience

Required:

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• 3+ years of experience as a Digital Product Manager/Product Owner, with exposure to B2C digital products.
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• Experience working across a multi-platform digital environment, managing product initiatives that span multiple systems and tools.
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• Bachelor’s degree in Marketing, Business, Computer Science, or a related field (or equivalent experience).
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• Strong analytical skills, with experience using tools like Google Analytics or similar platforms.
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• Familiarity with marketing funnels, customer journey mapping, and landing page optimization.
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• Basic knowledge of UX design principles and consumer behavior.
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• Experience working in an agile environment and using tools like JIRA or Trello.
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• Excellent communication skills and a proactive, problem-solving mindset.
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Preferred:

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• Experience running A/B or multivariate tests and analyzing results.
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• Exposure to creating product roadmaps and defining OKRs.
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• Understanding of web usability and user-centric design best practices.
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• Familiarity with analytics and session intelligence tools including Google Analytics, Clarity, and Nexus/Momentum.
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What We Offer

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• The opportunity to collaborate with a team of experienced professionals in a growing company.
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• A supportive environment for professional development and learning.
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• Competitive compensation and benefits.
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About Cinch Home Services

Cinch Home Services is a leading provider of home service solutions, empowering homeowners to live with confidence and peace of mind. We are committed to delivering exceptional customer experiences through innovative technology and industry-leading expertise.

Join us and help shape the future of how we serve and delight our customers.