Social Media Coordinator

Pay Range: Salary commensurate based on experience


Benefits Eligible: Yes


Work Schedule: Monday - Friday, 8:00am to 5:00pm, with some occasional nights and weekends hours


Travel: May be required


Position Introduction:


The OU Enrollment Management Communications and Marketing (EMCOMM) team supports enrollment, recruitment, and student success by creating and coordinating marketing and communications for the Division of Enrollment Management. Based in Norman and working statewide, nationally, and globally, we send communication and marketing materials to students, supporters, and stakeholders throughout the application, decision, orientation, enrollment, and graduation process. Our goal is to build a vibrant and dynamic campus community. We seek individuals who exhibit integrity, care, intentionality, and innovation.


Scope of Position/Essential Duties : Responsible for creating and crafting strategic content and engaging target audiences on multiple university social media channels. Leads the photography services within the Division of Enrollment Management for Norman, Health Campus, and OU-Tulsa to support marketing, branding, events, and communications needs for the university.

• Lead photographer for the division, covering university events, shooting headshots, and setting up photo shoots for marketing.
• Edits photos, ensuring marketing photos are well prepped and showcase the university.
• Manage the daily operations of key social media platforms, including Facebook, X (Twitter), Instagram, and YouTube for both @go2ou and @OUFinancialHelp.
• Monitor trends, tools, and emerging platforms to keep the university's digital presence current and competitive.
• Plan and execute paid and organic social media campaigns in collaboration with the strategic marketing team to drive engagement, reach, and conversions.
• Create, curate, and manage original, high-quality content (including images, videos, written and audio content) tailored to each social media platform.
• Develop and maintain editorial calendars to ensure consistent and timely posting across all managed accounts.
• Collaborate with internal departments and university stakeholders to source and generate relevant content.
• Ensure all social media content and campaigns adheres to the university's brand standards, style guidelines, and tone of voice.
• Initiate and participate in online conversations to build and maintain a strong community presence by responding to comments, questions, or messages in a timely and professional manner.
• Resolve issues or inquiries raised through social media channels in collaboration with appropriate departments when necessary.
• Analyze and report on performance metrics across all social media platforms to evaluate engagement, reach, and overall campaign effectiveness.
• Use data insights to inform content optimization and strategic adjustments aimed at improving outcomes.
• Prepare and present regular reports on key performance indicators (KPIs), including audience growth, campaign performance, and return on investment (ROI).

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Required Education and Experience:

• Bachelor's Degree in Marketing, Communications, Public Relations, or a related field.
• 3 years of experience in a social media management.

Hiring Contingent Upon a Background Check: Yes

Norman Campus: If you are selected as a finalist for a position that supports the Norman Campus, you will be subject to The University of Oklahoma Norman Campus Tuberculosis Testing policy .


Why You Belong at the University of Oklahoma: The University of Oklahoma values our community's unique talents, perspectives, and experiences. At OU, we aspire to harness our innovation, creativity, and collaboration for the advancement of people everywhere. You Belong Here!

Equal Employment Opportunity Statement: The University, in compliance with all applicable federal and state laws and regulations, does not discriminate on the basis of race, color, national origin, sex, sexual orientation, marital status, genetic information, gender identity/expression (consistent with applicable law), age (40 or older), religion, disability, political beliefs, or status as a veteran in any of its policies, practices, or procedures. This includes but is not limited to admissions, employment, housing, financial aid, and educational services.