Senior Sales and Marketing Manager

Job Description

Job Description

Senior Sales & Marketing Manager

Lead growth. Shape the brand. Build community.

You're a strategic marketer who also loves the thrill of closing the loop-from first impression to lifelong member. You know how to grow revenue without losing soul, and you're excited to help more people discover climbing, connection, and community.

About The Front

The Front Climbing Club creates innovative spaces that inspire movement, creativity, and meaningful human connection. More than gyms, our facilities are gathering places for climbers, artists, families, and the broader outdoor community. We value thoughtful growth, operational excellence, and people who care deeply about the experience we create together.

About the Role

As Senior Sales & Marketing Manager , you'll own the strategy and execution that drives membership growth and revenue for The Front and Vertical Solutions . This is a full‑time, exempt, in‑person role based at our South Main location, with collaboration across teams and locations.

Pay:

• $80,000–$85,000 salary OR
• $70,000 base + annual commission (OTE ~$100,000)

You'll lead demand generation, guide the sales funnel, safeguard our brand voice, and turn insights into action-all while mentoring a junior designer and partnering closely with leadership.

What You'll Do

• Plan and execute an annual calendar of membership promotions, owning sales targets and reporting
• Drive membership growth, retention, and program participation through smart sales strategy
• Bring in new leads across digital, grassroots, partnerships, and referral channels-and move them through the pipeline
• Build and optimize data‑driven marketing strategies across paid and organic channels
• Create compelling content across video, photo, web, social, newsletters, and the Pebble app
• Support marketing and content needs for Vertical Solutions and Proxy Climbing
• Own paid advertising end‑to‑end (Meta, Google, geo‑targeted local campaigns)
• Manage lifecycle and email marketing in Customer.io, including automation, testing, and reporting
• Track performance metrics like conversion rate, CPA, growth, and churn to guide decisions
• Maintain brand consistency and quality across every touchpoint
• Mentor and develop a junior designer while improving workflows and processes
• Use AI tools thoughtfully to accelerate work while keeping human judgment at the center

What You Bring

You might be a great fit if you:

• Have 10–15 years of experience in sales and marketing for a membership or subscription business
• Have a track record of hitting growth and revenue targets
• Are fluent in multi‑channel marketing (paid + organic) and campaign optimization
• Have hands‑on experience with Customer.io or similar platforms (Iterable, Braze, HubSpot)
• Are comfortable using AI tools to enhance creative and analytical workflows
• Know your way around Adobe Creative Suite, Microsoft Office, and SEO fundamentals
• Enjoy leading, mentoring, and growing creative teammates
• Communicate clearly, prioritize well, and stay solutions‑focused
• Care deeply about customer experience and cross‑functional collaboration
• Have climbing experience or a genuine interest in the climbing community (strongly preferred)

Perks & Benefits

• Full‑time, salaried position
• PTO
• Medical, dental, vision, life, STD, LTD, and accident insurance
• 401(k) retirement plan
• Free gym membership
• Discounts on food and merchandise
• A collaborative, mission‑driven workplace where your work truly matters

Join Us!

If you're excited to grow a brand with heart, use data to make smart decisions, and help more people find their place in the climbing community, we'd love to hear from you. Apply and help shape what's next at The Front.

We're an equal opportunity employer that celebrates diversity and strives to create an inclusive environment for all.

• Tighten this for a specific job board (Indeed, LinkedIn, internal posting)
• Adjust tone (more sales‑driven, more community‑focused, more leadership‑heavy)
• Create a shorter "quick post" version for socials or referrals