Marketing Liaison

POSITION TITLE : Marketing Liaison

DEPARTMENT: Admissions/Marketing

EMPLOYEE REPORTS TO: Director of Marketing

SUPERVISES: N/A

FLSA STATUS: Exempt

EMPLOYMENT STATUS: Full-time

DESCRIPTION OF POSITION

This job description is a record of the essential functions of the listed job. The job description

provides the employee, CEO, Human Resources, applicants, and other agencies with a clear

understanding of the job, where it fits into the organization, and the skill and work requirements in

relation to other jobs. Jobs are always changing to some degree and the existence of the approved

job description is not intended to limit normal change and growth. The facility will make reasonable

accommodations to otherwise qualified individuals who are capable of performing the essential

functions of the job with or without reasonable accommodation.

POPULATION SERVED

The position does not involve direct patient care for a population of patients ages 18 and

older. Age specific experience and/or special training and/or expertise is not required to

serve this population.

POSITION SUMMARY

The Marketing Liaison is responsible for developing census as defined through targeted

goals of the corporation's plan and developing referral relationships with the geographic

territory with an emphasis of face to face contacts. The Marketing Liaison will also assist

with coordination of referral to admission conversion process and represent Central Valley

Specialty Hospital in community-related activities.

Requirements

POSITION QUALIFICATIONS

Bachelor's Degree preferred or equivalent job experience. Minimum 2 years' experience

as clinician or tech in healthcare environment preferred. Minimum 1 year successful sales

experience in healthcare environment. Previous experience with acute hospital, rehab

hospitals, or long term care marketing preferred.

DUTIES AND RESPONSIBILITIES COMPLETES REPORTS REQUIRED BY CENTRAL VALLEY SPECIALTY

HOSPITAL

A. Maintains database collection in appropriate software programs and follows

established processes.

B. Maintains weekly and monthly logs and reports involving activities as

requested to corporate office.

C. Submits appropriate development materials as requested for approval.

COMPLETES PATIENTS REFERRED FOR ADMISSION

A. Performs initial pre-admissions assessment and review chart.

B. Obtains financial information as necessary from chart.

C. Assesses patient's stability for hospitalization.

D. Interviews patient, family, physician and discharge planners to gather

information and determine special needs.

E. Communicates special needs to appropriate staff

F. Adheres to admission needs regarding patient transfer and coordination.

G. Communicates with payer sources as required

COORDINATES BUSINESS AND MEDICAL INFORMATION WITH HOSPITAL

DEPARTMENTS PRIOR TO PATIENT ADMISSION

A. Coordinates pertinent data with admitting personnel as appropriate.

B. Interprets relevant facility policies to patient and family; example, financial

information, patient information and hospital collateral materials.

SERVES AS REPRESENTATIVE AND MEMBER OF MARKETING/ADMISSIONS

TEAM

A. Participates in community activities and educational in services/seminars.

B. Educates hospital based or other health care professionals and physicians

as well as patients and families regarding services and programs.

C. Attends meetings as required.

D. Manages territory and achieves assigned duties including volume

expectations.

E. Participates in education presentations to health professionals and the

public.

F. Participate in program development as requested.

MAINTAINS ACCOUNTABILITY FOR ACTIVITES

A. Maintains documentation on contacts and activities.

B. Completed required database entry collection in a timely manner.

C. Works continually to maintain relationships with physicians and other entities.

D. Participates in other activities and special events.

E. Maintains documentation which is in compliance with regulatory agencies.

F. Maintains confidentiality of all medical and department records.

CORPORATION WIDE/WORKPLACE BEHAVIORS

A. Displays a customer service attitude toward patients, visitors, staff members

and referral sources of all ages at all times.

B. Communicates with all customers at their level of ages:

1. Communicates with customers at their level of understanding
2. Explains marketing policies
3. Supplements explanations with reasons "why"
4. Realizes there may be some resistance
5. Allows customer to maintain control

C. Demonstrates flexibility and responsibility in accepting assignments

D. Works well with others and is supportive of team efforts.

E. Responds positively to changing circumstances.

IMPLEMENTS MARKETING PROGRAMS FOR THE CORPORATION

A. Supports annual business development initiatives.

B. Implements Plan of Week/Plan of Day marketing strategies for

admissions/marketing team.

C. Provides as-needed coverage for act on referrals 24/7 including weekends

and holiday

D. Assures all printed collaterals and purchased marketing items are through

corporate vendors only-NO HOME MADE COLLATERALS OR

PROMOTIONAL ITEMS.

DEVELOPS AND IMPROVES CONTRACTING RELATIONSHIPS

A. Directs managed care contracting and relationship building activities at the

corporate level.

B. Works closely with the Director of Marketing to move contracts to

execution/implementation.

Salary Description


$75,000 -$110,000