SUN DAY RED - Senior Financial Analyst, E-Commerce

As a Senior Financial Analyst, E-Commerce, you will serve as a trusted finance business partner to assigned business unit leaders, proactively identifying risks, opportunities, and actionable insights that influence strategic decisions at Sun Day Red. You will play a key role in monthly forecasting and annual budgets for SDR's E-Commerce business.

While at SDR you will have the opportunity to develop your skill set, think strategically about complex challenges and drive success for a fast-paced, high-growth business. The individual will be essential in financial analysis, modeling and evaluation across departments to keep the business on track to meet its financial goals. This is a perfect opportunity for an individual who is detail-oriented, technically capable and efficiently delivers a quality work product in a rapidly growing and dynamic environment. This role will report into the Senior Manager, Finance.

Essential Functions and Key Responsibilities:

• Develop and present financial analyses, scenario models, and variance insights to business unit leaders, connecting the numbers to operational drivers and recommending specific actions - while partnering with Finance leadership on higher-level strategic recommendations.
• Build effective working relationships with cross-functional stakeholders at the manager and director level, proactively surfacing trends, risks, and opportunities through regular business reviews rather than waiting for ad hoc requests.
• Analyze and maintain the monthly E-Commerce model to capture the rapidly growing and changing E-Commerce business.
• Build and maintain driver-based models that decompose Net Sales into traffic, conversion rate, AOV, units per transaction, and return rate, and tie marketing spend to ROAS, CAC, and contribution margin after marketing.
• Play a key role in monthly variance analysis for E-Commerce Sales and Margin, reporting findings for Monthly Business Reviews.
• Prepare and present weekly and monthly reporting to the SDR team on DTC sales and margin performance.
• Lead monthly reforecasts for E-Commerce Operating Expenses, working with SDR leadership to deliver accurate forecasts understanding risks and opportunities.
• Work actively with business partners through the month-end close process, conducting accurate and informative variance analysis.
• Contribute analysis and commentary to Monthly Business Reviews for both SDR and TaylorMade executives.
• Participate in ad hoc financial projects and initiatives as required, providing analytical support and guidance to achieve desired outcomes.
• Stay informed about industry trends, regulatory changes, and best practices in financial analysis, incorporating relevant insights into business strategies.
• Utilize reporting tools (Domo, Excel, Business Objects, etc) to create meaningful and actionable reports and visuals of the E-Commerce business.
• Performs other related duties and assignments as required.

Knowledge and Skills Requirements:

• Advanced Excel and PowerPoint skills. History developing Excel reporting and modeling with the ability to summarize findings in effective presentations. Power Query and VBA editing a plus.
• Exhibited fluency in DTC unit economics, including traffic, conversion, AOV, contribution margin, CAC, LTV, retention, and return rate.
• Demonstrated expertise leveraging financial systems to plan and monitor financial performance across a multi-entity organization. Experience with Oracle EBS, PBCS/Hyperion, and Domo a plus.
• Comfort using AI tools (Claude, ChatGPT, Microsoft Copilot, or similar) to support day-to-day work, including drafting analysis and commentary, accelerating model builds, and creating first-draft presentations. Hands-on experience is preferred over general awareness.
• Familiarity with the modern DTC technology stack, including Shopify, Google Analytics, paid media platforms and an enterprise ERP (Oracle EBS, SAP, or similar). Experience with Shopify Plus migrations is a meaningful plus.
• Passion to continuously provide exceptional service to all internal business partners.
• Must be a proactive self-starter with the ability to thrive in a fast-paced environment, prioritizing and handling multiple projects and stakeholders simultaneously.
• Results-oriented with a strong attention to detail.
• Experience in Apparel or CPG a plus but not required.

Education, Work Experience, and Professional Certifications:

• Bachelor's degree in Finance, Accounting, Data Analysis, or a related field.
• A minimum of 4-8 years relevant experience operating in a highly analytical FP&A role (E-Commerce, Apparel, investment banking, private equity, and/or startup preferred).

Work Environment / Physical Requirements:

• Normal office conditions with extensive computer and phone usage.
• This role is based at the Sun Day Red Headquarters in San Clemente, CA, 100% in the office.
• Ability to work extended hours as necessary.
• Able to work efficiently and accurately in an atmosphere of frequent interruption.
• Light physical effort equal to frequent lifting or moving of lightweight materials.
• Occasional travel may be required.

TaylorMade/ SUN DAY RED is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $98,000 - $114,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.


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TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.