Brand Director

Brand Director

Are you a brand builder who knows how to turn products into the most trusted name in the category? If you instinctively see the gap between what a brand says and what customers actually feel, obsess over trust signals and storytelling systems, and know how to turn a brand into measurable conversion, loyalty, and long-term enterprise value, this role is for you.

At Organics Ocean, we're looking for a Brand Director who will build and scale the strategic brand function from the ground up inside a fast-growing DTC consumables business.

This role sits at the intersection of brand strategy, revenue-driving storytelling, customer trust, authority systems, creative guardrails, organic social evolution, and conversion-focused messaging.

You will define how the market experiences our brand across every customer touchpoint, from hero product positioning, launch narratives, organic social, and trust-building authority systems.

This is a high-ownership builder role, responsible for creating the frameworks, systems, rhythms, and cross-functional guardrails that allow brands to become a measurable lever for:

• conversion
• retention
• audience loyalty
• repeat purchase
• long-term trust

You will own the strategy, architecture, and rollout of the brand operating system, partnering closely with Growth, Creative, Lifecycle, and Performance teams to ensure every customer-facing message reinforces who we are and why customers should trust us.

This is a hands-on, outcomes-driven leadership role. If you're looking for a brand stewardship role inside a mature system—or a purely advisory, consultant-style position—this will not be the right fit.

This is a rare opportunity to build the brand function, systems, operating rhythms, and 12-month roadmap from zero inside a scaling company.

We are specifically looking for a proven DTC operator who has built a brand function from zero inside a fast-scaling consumables company.

Organics Ocean is a premium direct-to-consumer supplement brand helping people take control of their health through science-backed, clean, and highly effective products.

We are building more than a supplement company—we are building a trusted wellness brand rooted in education, transparency, and long-term customer trust.

This is a high-growth environment where things do not stay static. We test, optimize, iterate, and innovate quickly, and we are looking for people who thrive in a culture built on ownership, accountability, and continuous improvement.

Our team is made up of high-performing operators who care deeply about their craft, move with urgency, and take pride in building something bigger than themselves. Roles and expectations are clear, feedback is direct, and strong ideas are encouraged regardless of title. The environment is collaborative and low ego, but the standards are high.

We move fast, hold a high bar, and believe this next stage of growth will only be achieved by A-players who are energized by building in ambiguity and raising the standard every day.

High-growth eCommerce brand: Driven by innovation and fast execution, Organics Ocean has seen 350% year over year growth.

Ownership & Accountability: We trust our team members to take full ownership of their responsibilities. You are empowered to lead, execute, and improve without micromanagement. We value individuals who take initiative, hold themselves accountable, and drive meaningful results.

A team of high performers: We push boundaries, move fast, and get things done. The company is in a hockey stick growth phase. This is not a good fit for those who don't want to grow.

What You'll Own

Brand Strategy & Architecture

• Build the 12-month brand roadmap
• Define voice, positioning, trust signals, and messaging hierarchy
• Create scalable brand systems and creative guardrails
• Translate brand strategy into executable frameworks
• Establish brand rituals, planning cadences, and ideation workshops

Revenue-Driving Storytelling

• Partner with Growth, Lifecycle, and Performance teams
• Improve trust-based messaging that supports CVR, AOV, subscription retention, and repeat purchase
• Guide launch storytelling for hero SKUs, bundles, and subscriptions
• Ensure messaging frameworks improve customer education and confidence

Creative & Copy Guardrails

• Partner closely with copywriters and creative teams
• Establish messaging frameworks and freedom within guardrails
• Ensure consistency across landing pages, PDPs, ads, email, SMS, advertorials, and education funnels
• Create clear strategic direction while enabling creative autonomy

Brand-Led Organic Social Ecosystem

• Define the organic social brand persona and authority system
• Build educational, trust-building, and fan-generating content strategy
• Partner with creative and growth teams to turn social into a top-of-funnel trust engine
• Create platform-native storytelling systems that reinforce brand identity
• Grow newsletter and audience ecosystem entry points through social storytelling

Trust & Authority Systems

• Develop authority-led brand initiatives that improve trust and conversion
• Build frameworks around expert voices, educational proof points, credibility assets, and customer reassurance
• Translate trust signals into scalable messaging systems across paid, lifecycle, PDP, retention, and social
• Partner with doctors, athletes, experts, or authority figures as trust multipliers where relevant

Cross-Functional Leadership

Partner closely with:

• Growth
• Performance Marketing
• Creative
• Copy
• Subscription & Retention
• Product Education
• Founder voice / executive storytelling
• Future VP Marketing & E-commerce

What success looks like First 90 days:

• Audit the current brand presence across all channels
• Identify messaging inconsistencies and trust gaps
• Build messaging guardrails for cross-functional deployment
• Present the organic social brand expansion strategy
• Identify quick wins that improve customer trust and conversion
• Lead the first in-person brand ideation workshop
• Create a realistic execution roadmap with risks, dependencies, and opportunities

In 12 months:

• Brand framework adopted across Growth, Lifecycle, and Creative
• Organic social aligned to a clear brand persona
• Stronger trust signals embedded into paid and PDP systems
• Launch storytelling systemized across hero SKUs
• Measurable lift in CVR, LTV, repeat purchase, and retention messaging consistency
• Brand offsites and ideation rituals operationalized
• Cross-functional teams using standardized messaging guardrails
• Brand recognized as a measurable growth and trust lever across the business

Must-Haves

• 7+ years in DTC eCommerce brand leadership
• Strong experience in consumables, wellness, food/beverage, beauty, or subscription-heavy brands
• Proven ability to build a brand function from zero inside early-stage ambiguity
• Strong cross-functional influence with Growth and Performance teams
• Strong data fluency tied to CVR, LTV, retention, and trust metrics
• Experience turning brand into measurable business outcomes
• Experience building trust systems that influence conversion

Ideal Candidate

• Experience in consumables-adjacent verticals such as wellness, beverage, beauty, food, or subscription brands
• Experience leading in-person ideation workshops or brand offsites
• Experience building a beloved social brand persona
• You are a builder-operator, not a slide-deck consultant
• You thrive in