Marketing Coordinator - New Mexico Institute of Mining and Technology

The Marketing & Graphic Design Coordinator is responsible for assisting management with administrative tasks including, but not limited to, ordering, data entry, filing, etc. The Marketing & Graphic Design Coordinator will be required to work well with customers, visitors, and employees in a professional and cheerful manner. Essential functions and responsibilities of the position may vary by Aramark location based on client requirements and business needs

Job Responsibilities

Graphic Design & Creative Production

• Design branded marketing materials including social media graphics, flyers, brochures, email templates, and digital ads
• Create and maintain visual assets aligned with brand guidelines (logos, color palettes, typography)
• Edit photos and videos for marketing use, including short-form content for social platforms
• Collaborate with leadership to conceptualize and execute creative campaigns 

Content Creation & Management

• Develop engaging written and visual content tailored to target audiences 
• Maintain a content calendar and ensure consistent posting cadence
• Monitor engagement (comments, messages, reviews) and escalate or respond as appropriate
• Capture and curate content (photos/videos) for real-time and scheduled use

Administrative Support (Marketing-Focused)

• Coordinate meetings, campaigns, and marketing events including logistics and materials preparation 
• Maintain organized digital asset libraries (graphics, templates, brand files)
• Assist with vendor coordination (printing, advertising, promotional materials)
• Prepare reports, presentations, and internal communications related to marketing initiatives 

Analytics & Reporting

• Track KPIs such as engagement rates, reach, conversions, and campaign ROI
• Generate weekly/monthly perormance reports with insights and improvement strategies
• monitor trends and competitor activity to inform marketing direction 

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

Qualifications

• Basic knowledge of SEO and keyword optimization
• Experience with paid ads (Meta Ads Manager, Google Ads)
• Familiarity with video editing tools (CapCut, Adobe Premiere Pro)
• Photography or branding experience
• Demonstrates interpersonal and communication skills, both verbal and written
• Demonstrates strong interpersonal skills, accuracy, and attention to detail
• Requires frequent performance of repetitive motions with hands and/or arms
• Prior administrative experience preferred
• The ideal candidate will have a solid understanding of Microsoft applications, including but not limited to: Outlook, Word, PowerPoint, and Excel 

Minimum / Required

• High school diploma or equivalent
• 1–3 years of experience in marketing, graphic design, administrative coordination, or related field
• Proficiency in design and marketing tools such as Canva, Adobe Photoshop, and Adobe Illustrator
• Experience managing content on platforms like Instagram and Facebook
• Strong organizational and administrative skills with the ability to manage multiple priorities
• Portfolio demonstrating graphic design and/or social media work
• Experience with short-form video editing (Reels, TikTok)
• Basic photography or content capture skills
• Ability to maintain brand consistency across multiple platforms

Highly Valued 

• Portfolio demonstrating graphic design and/or social media work
• Experience with short-form video editing (Reels, TikTok)
• Basic photography or content capture skills
• Ability to maintain brand consistency across multiple platforms
• Certifications in Adobe Creative Suite, digital marketing, or social media management

Education