Head of Marketing

Head of Marketing About Plutus Health Inc. is a leading provider of Revenue Cycle Management (RCM) services, certified in SOC2 compliance and recognized among the Inc. 5000 fastest-growing private companies. We specialize in revenue cycle optimization for hospitals, physician groups, and healthcare organizations across various specialties. Our commitment to innovation and excellence has earned us recognition as a 2024 EY Entrepreneur Of The Year finalist and one of the top 100 fastest-growing companies in Dallas. Life at Plutus Health Plutus Health offers a unique work environment that is both thrilling and enriching, fostering personal and professional growth. Our company is a hub of innovation, collaboration, and continuous learning, where we encourage our employees to adopt a positive mindset and strive for excellence. At Plutus Health, you'll be part of a vibrant team that thrives on creativity and problem‑solving. You'll have the opportunity to work on cutting‑edge projects, leveraging the latest technologies and methodologies to deliver intelligent solutions that make a tangible difference for our clients. Plutus Health prioritizes the well‑being of its employees and fosters a supportive and inclusive culture that promotes work‑life balance. If you are enthusiastic about joining a vibrant organization that values your input, Plutus Health is the ideal place to pursue your career goals. Job Title: Head of Marketing Experience: 10+ years of B2B marketing leadership targeting healthcare enterprises Qualification: Bachelor’s degree in Marketing, Business, or Communications (required); MBA or healthcare‑related advanced degree (preferred) Location: Dallas, Texas Terms: Full‑time Job Summary Enterprise B2B marketing leader driving an aggressive growth strategy. Reports directly to the CEO. Own the complete marketing function for both RCM services and SaaS software. Builds a scalable marketing engine that accelerates pipeline growth, drives enterprise client acquisition, and positions Plutus Health as a market leader in tech‑enabled RCM. Recognition & Growth Inc. 5000 honoree – 2 consecutive years, recognized for rapid revenue growth SMU Cox 100 – 3 consecutive years (fastest‑growing Dallas companies) Proven scalability: Built on proprietary technology and dedicated global teams Dual‑Brand Portfolio Plutus Health (Primary Brand): Tech‑enabled RCM outsourcing serving multi‑specialty practices, behavioral health, and specialty providers across medical billing, coding, denial management, and AR optimization Artemis ABA: Practice management SaaS platform for ABA therapy providers What Makes Us Different Technology‑first approach: Proprietary workflows, AI‑powered automation, real‑time analytics Vertical expertise: Deep specialization in behavioral health, ABA therapy, and ASC billing Global delivery advantage: Round‑the‑clock support with cost savings KPI‑driven pricing model Rapid growth trajectory: Expanding its client base, geographic footprint, and service capabilities CRITICAL REQUIREMENTS (Must Have) Enterprise ABM Experience 10+ years of B2B marketing leadership targeting healthcare enterprises Proven ABM program success with measurable pipeline impact Experience building and executing multi‑touch ABM campaigns targeting C‑suite and clinical decision‑makers Experience with 12‑month enterprise sales cycles involving 5–10 stakeholders Track record of achieving 30%+ improvement in sales cycle velocity through ABM Healthcare Industry Expertise RCM outsourcing services marketing (medical billing, coding, denial management) Healthcare SaaS go‑to‑market experience (EMR/EHR, practice management, billing software) Deep understanding of healthcare buyer personas: CFOs, CEOs, and PE‑backed boards Experience marketing to CFOs and PE‑backed healthcare organizations, with the ability to create ROI‑focused messaging aligned to EBITDA improvement, operational efficiency, and portfolio optimization Knowledge of HIPAA compliance in marketing operations Experience marketing to multi‑specialty practices, ABA therapy providers, behavioral health clinics, and PE portfolio companies Digital Marketing Mastery HubSpot expert: Deep experience with workflows, lead scoring, attribution reporting, and marketing automation Full‑funnel digital strategy: SEO, SEM, LinkedIn, programmatic display, and retargeting Marketing automation platforms (HubSpot, Marketo, Pardot) Intent data platforms (6sense, ZoomInfo, Bombora) Account‑based advertising and personalization tools (Demandbase, Terminus, Mutiny) AI‑Powered Marketing Innovation Experience leveraging AI for scale and efficiency, including generative AI for content creation, personalization, and campaign optimization AI‑driven marketing automation: Predictive lead scoring, email optimization, chatbots, and dynamic website personalization Proven track record of reducing content creation time by 40%+ while maintaining quality through AI tools Brand & Market Leadership Trade show and event strategy (HFMA, CASP, BHB, ASCA): Booth design, sponsorships, and ROI tracking Brand positioning and messaging against market leaders Thought leadership programs: Whitepapers, industry reports, research studies, executive briefings Customer engagement initiatives: User conferences, advisory boards, reference programs, success stories Analyst relations: Engaging KLAS, Black Book, and Gartner to build market credibility Execution Excellence Experience building a marketing function from scratch in a growth‑stage company ($50M–$100M revenue) Managed marketing budgets of $3M+ with strong ROI discipline Led teams of 5–10+ members (internal and agencies) Built a scalable content engine: Case studies, whitepapers, video, webinars STRONG PLUS (Differentiators) Industry Experience Global delivery model marketing experience ABA, behavioral health, or ASC market knowledge Experience in PE‑backed healthcare companies Marketing engagement with CFOs, COOs, and PE portfolio company boards Competitive intelligence expertise Technical Capabilities HubSpot certifications (Marketing Software, Inbound, Revenue Operations) AI marketing tools: ChatGPT, Claude, Jasper, Copy.ai, Drift AI, 6sense AI Predictive analytics and propensity modeling Marketing data warehouse architecture API integrations and martech stack optimization Strategic Skills Market research and analyst relations (KLAS, Black Book, Gartner) Key Opinion Leader (KOL) development programs Partner/channel marketing experience PE firm relationship building and portfolio company targeting KEY RESPONSIBILITIES Strategic Planning (25%) Own revenue contribution targets through marketing‑sourced pipeline Develop integrated marketing strategy across services (Plutus) and software (Artemis) Build ICP definitions and account selection criteria for ABM programs Create competitive positioning Design and execute tiered ABM programs targeting named enterprise accounts Develop CFO‑focused value propositions, including ROI calculators and EBITDA impact models Brand, Events & Market Presence (25%) Plan and execute major healthcare conferences annually Target PE firm events and healthcare investment conferences Launch annual customer conference and advisory board programs Produce annual thought leadership content on RCM trends, ABA outcomes, and financial optimization Engage KLAS, Black Book, and Gartner for evaluations and rankings Build PR strategy and media presence in healthcare publications Demand Generation (35%) Generate marketing‑qualified accounts (MQAs) Drive pipeline growth from marketing channels Execute LinkedIn ABM campaigns Build SEM strategy to capture high‑intent search traffic Create vertical‑specific content across target segments Develop board‑ready materials (executive summaries, ROI models, implementation roadmaps) Optimize conversion funnels Implement AI‑powered lead scoring, email optimization, and personalization Sales Enablement & Team (15%) Develop personalized landing pages and account‑specific microsites Create competitive battlecards and sales decks Build CFO‑focused tools (ROI models, TCO analyses, payback calculators) Conduct weekly pipeline reviews with sales leadership Recruit and manage a 3–5 member marketing team Build real‑time dashboards tracking engagement, pipeline, and revenue QUALIFICATIONS Education & Experience Bachelor’s degree in Marketing, Business, or Communications (required) MBA or healthcare‑related advanced degree (preferred) 10+ years of B2B healthcare marketing leadership 5+ years of enterprise ABM experience 3+ years in RCM or healthcare SaaS marketing Experience selling to CFOs and PE‑backed healthcare organizations Technical Skills HubSpot Marketing Hub (advanced proficiency) AI tools for content, analytics, and automation LinkedIn Campaign Manager and Sales Navigator Google Analytics 4, Google Ads, Tag Manager ABM platforms (Demandbase, 6sense, Terminus) Intent data tools (ZoomInfo, Bombora, Clearbit) Analytics tools (Tableau, Looker, Power BI) Financial modeling tools for ROI/TCO analysis Leadership Competencies Data‑driven decision‑making with strong analytical rigor Financial acumen: Ability to communicate in CFO metrics (EBITDA, ROI, cash flow, payback) Cross‑functional collaboration across marketing, sales, product, and operations Strong understanding of RCM workflows, HIPAA, and healthcare buying committees Executive presence: Comfortable engaging with C‑suite and boards Bias for action with comfort in ambiguity Ability to balance strategic vision with hands‑on execution WORKING STYLE & CULTURE FIT You’ll thrive here if you: Move fast in a high‑growth environment Make data‑driven decisions and operate through dashboards Prefer direct communication and fast decision‑making Can translate marketing into financial outcomes Entrepreneurial and comfortable building from scratch Results‑oriented and measured on revenue impact Hands‑on and execution‑focused Why join Plutus Health? Momentum: Inc. 5000 + SMU Cox 100 (3 years) = proven growth trajectory Impact: Build the marketing function from the ground up at a critical inflection point Growth Market: Healthcare RCM and ABA SaaS are rapidly expanding Target‑Rich Environment: PE firms managing healthcare portfolio companies Competitive Advantage: Global delivery model + proprietary technology Leadership: Experienced operators with a decisive and empowering CEO #J-18808-Ljbffr Healthpay Inc