Sales Community Manager

Job Description

Job Description

Job Description - Community Manager (Manufactured Homes)

Location: Hickory, NC 28602

About Us:

At WGP Property Management , a Three Pillar Company, we’re passionate about creating communities people are proud to call home. From great manufactured housing neighborhoods to welcoming RV parks and apartment communities, we make sure every resident feels valued and cared for.

Headquartered in Spring, Texas, we proudly manage 80 communities across 18 states, representing more than 7,400 homes — and growing!

At WGP Property Management, we live by our VALUES: Take action. Be thoughtful and thorough. Obligation to speak up. Strive to be better. One team. These values shape how we work, lead, and collaborate, driving our decisions, teamwork, and commitment to excellence. Our MISSION is clear and meaningful: To provide safe, reliable housing for our residents and safe, reliable returns for our investors . Guided by this mission and our core values, we work together to create communities where people feel at home and proud to belong.

Position Overview:

As a Community Sales Manager , you’ll play a key role in the overall success of the community by driving home sales, building strong relationships, and creating a safe, welcoming, and well-maintained environment for residents. You’ll take ownership of the community’s performance while balancing sales growth, resident satisfaction, and day-to-day community operations.

You’ll be responsible for generating and converting leads, conducting home and community tours, building relationships with prospective buyers, following up throughout the sales process, and guiding customers from initial interest through closing. At the same time, you’ll serve as a primary point of contact for residents, vendors, and team members, helping ensure the community runs smoothly, looks great, and feels like home.

This is a highly relationship-driven role for someone who is motivated by sales, leadership, and achieving results , while also taking pride in the community they manage. You will be managing 2 (two) communities for this role.

Key Responsibilities:

Duties may include all duties reasonably associated with managing and driving sales within a manufactured housing community, including, but not limited to:

Your role focuses on five (5) key performance areas ( KPIs ) that drive success:

• Drive Sales & Lead Generation – Generate new sales opportunities through prospecting, referrals, outreach, community events, and other sales activities while consistently working toward home sales and revenue goals.
• Manage the Sales Process – Own the sales process from initial inquiry through closing, including responding to leads, conducting home and community tours, presenting available homes, maintaining an active sales pipeline, and providing consistent follow-up.
• Build Customer Relationships & Close Sales – Develop strong relationships with prospective buyers, understand their needs and budget, communicate the value of available homes and the community, address concerns, overcome objections, and confidently move prospects toward a purchase decision.
• Maximize Profit & Community Performance – Support financial performance, home sales, occupancy, and revenue goals while managing expenses responsibly and identifying opportunities to maximize the community’s overall performance.
• Ensure a Positive Community Experience – Maintain a safe, compliant, clean, and welcoming community; build strong resident relationships, address concerns appropriately, and take pride in the community’s appearance and overall presentation.

Ensure Safety and Compliance

• Maintain a safe, compliant environment for residents and team members.
• Understand and follow Federal Fair Housing laws and OSHA safety standards.
• Accurately record work hours and ensure all activities align with company policies.

Maximize Profit and Home Sales

• Oversee all community revenue, including rent collection, home sales, and utility billing.
• Market available homes and lots through effective advertising and outreach.
• Manage the application process—issuing, reviewing, and approving applications in line with company and Fair Housing guidelines.
• Welcome new residents and ensure they understand community rules and expectations.
• Collect and deposit rents, and follow up on late payments with professionalism and persistence, keeping detailed notes in Rent Manager.
• Read and record utility meters monthly (as applicable).
• Identify and grow additional revenue streams, such as parking, storage units, and other community amenities.
• Track homes for sale by owners within the community per WGP Property Management procedures.
• Manage spending responsibly—think like an owner by evaluating every purchase: Do we need it? Can we buy smarter or spend less?
• Obtain at least three bids for any job over $1,500 and regularly look for ways to reduce recurring costs without sacrificing quality.
• Create, post, and maintain accurate home listings on Facebook Marketplace and other approved online platforms, including updating listings, responding to inquiries promptly, and removing listings as homes become unavailable. 

Manage resident relations

• Build strong relationships with residents by promoting a positive, respectful community atmosphere.
• Plan and coordinate community events such as BBQs, clean-up days, and other engagement activities.
• Write and distribute community newsletters to keep residents informed.
• Enforce rules fairly and consistently to maintain a safe, pleasant environment.

Optimize Physical Assets

• Take ownership of your community’s appearance — its reputation starts with how it looks.
• Supervise landscaping, maintenance, and contractors to ensure high standards of upkeep.
• Lead by example: if something is dirty, clean it; if it’s broken, fix it; if it’s messy, tidy it up.
• Ensure all work is completed safely and that proper protective equipment is used.

What We’re Looking For:

Success in this role comes down to five key mindsets:

1. Own the Job – Take initiative, stay accountable, and follow through.

2. Be Humble – No task is too small or beneath you; lead by example.

3. Think and Act Like a Business Owner – Protect revenue, control costs, and make smart decisions.

4. Serve Your Customers – Treat residents with respect and care while enforcing rules fairly.

5. Show Pride Through Appearance – Keep your community clean, orderly, and welcoming at all times.

Your performance will be evaluated on how well you demonstrate these mindsets in your daily work.

Qualifications:

• Prior experience in property management, hospitality, customer service, or related fields preferred
• Strong background in sales and customer service; 2+ years of experience in sales, real estate, new home sales, retail sales, or a related customer-facing role preferred. 
• Proven ability to generate leads, build relationships, and convert prospects into customers. 
• Strong communication and leadership skills with the ability to foster positive resident and team relationships
• Highly motivated by sales goals, performance metrics, and achieving results
• Strong closing, negotiation, and objection-handling skills 
• Confident and comfortable making outbound calls and proactively following up with prospects
• Excellent problem-solving and organizational skills with attention to detail
• Basic understanding of budgeting, financial management, and cost control
• Familiarity with Fair Housing laws and general property management practices (training provided if needed)
• Proficiency in computer software and comfort learning new systems (Rent Manager experience a plus)
• Self-motivated, proactive, and capable of working independently while managing multiple priorities
• Demonstrated commitment to professionalism, integrity, and creating positive community experiences

Requirements

• Ability to use company-provided computers, property management software, and related technology tools
• Comfortable using CRM systems, email, phone, and other technology to manage sales activity
• Ability to work weekends or attend occasional community events as needed.
• Valid driver's license with a clear driving record and reliable transportation, if travel between communities is required. 
• Reliable personal transportation with the ability to respond quickly to community needs or emergencies
• Physically able to navigate throughout the community on paved and unpaved roads
• Able to access various areas of the property, including the sides and rear of homes, to read utility meters
• Comfortable walking the community multiple times per week to perform inspections and ensure property standards
• Capable of performing light physical tasks such as painting, cleaning, and basic upkeep when needed
• Willingness to complete random drug testing as required, in compliance with all applicable Local, State, and Federal regulations
• Employment is contingent upon the successful completion of any lawfully permitted background check conducted after a conditional job offer, consistent with Local, State, Federal, and other applicable laws
• Must meet company standards for reliability and trust appropriate for a position of responsibility within a residential community

WGP Property Management is proud to be an Equal Opportunity Employer . We do not discriminate based on age, color, sex, disability, national origin, race, religion, veteran status, or any other protected characteristic, and we fully comply with all Local, State, and Federal employment laws, including “ban the box” and fair hiring requirements.

Benefits:

At WGP Property Management, we believe in taking care of our team just as we care for our communities. When you join us, you’ll enjoy:

• A positive, team-oriented work environment that reflects our Company Values
• Opportunities for career growth and advancement within the organization
• Paid holidays, paid time off (PTO), and paid sick leave to support work-life balance
• Health insurance options, including medical, dental, vision
• Voluntary benefits available, including life insurance, Short-Term Disability (STD), Long-Term Disability (LTD), Legal Care Plan, Flexible Spending Account (FSA)
• 401(k) plan with company match to help you plan for the future