Product Manager

Digital Product Manager, Direct-to-Consumer (DTC)

Duration

Contract to hire

Location

Hybrid Schedule in Boca Raton, FL (3 days onsite per week)

Pay Rate: $55/hr- $85/hr W2

Role Overview

Our client is seeking a customer-focused Digital Product Manager to support and grow our Direct-to-Consumer (DTC) digital product portfolio. In this role, you will collaborate with cross-functional teams to drive product enhancements, optimize the customer journey, and deliver business value. This is a hands-on position ideal for someone with a strong foundation in digital product management who is eager to make an impact in a fast-paced environment.

The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.

Key Responsibilities

Product Ownership

• Own and manage the DTC product backlog, ensuring alignment with customer needs, market trends, and business priorities.
• Collaborate with stakeholders to refine requirements and prioritize features that deliver the greatest impact.
• Define clear user stories, acceptance criteria, and work with engineering to deliver high-quality solutions.
• Partner with the Product team to configure and launch new discount and product codes, ensuring accurate implementation across the DTC digital experience.

Customer and Market Focus

• Conduct research to understand customer behavior, pain points, and market opportunities.
• Translate data insights into actionable product initiatives to improve customer satisfaction and retention.
• Partner with marketing to optimize the performance of key landing pages and conversion funnels.

Execution and Delivery

• Partner with UX/UI designers to deliver user-friendly and visually appealing experiences.
• Collaborate with engineering and QA teams to ensure timely and high-quality delivery of product releases.
• Maintain a testing roadmap, supporting and implementing A/B experiments to validate hypotheses and inform decisions.

Cross-Functional Collaboration

• Serve as the primary point of contact for product updates, release plans, and new initiatives.
• Communicate progress, outcomes, and key learnings with stakeholders at all levels.
• Work closely with analytics teams to measure performance and identify areas for improvement.
• Partner with the SEO team to identify and act on site performance opportunities, ensuring product decisions support organic visibility and technical SEO best practices.

Qualifications and Experience

Required:

• 3+ years of experience as a Digital Product Manager/Product Owner, with exposure to B2C digital products.
• Experience working across a multi-platform digital environment, managing product initiatives that span multiple systems and tools.
• Bachelor's degree in Marketing, Business, Computer Science, or a related field (or equivalent experience).
• Strong analytical skills, with experience using tools like Google Analytics or similar platforms.
• Familiarity with marketing funnels, customer journey mapping, and landing page optimization.
• Basic knowledge of UX design principles and consumer behavior.
• Experience working in an agile environment and using tools like JIRA or Trello.
• Excellent communication skills and a proactive, problem-solving mindset.

Preferred:

• Experience running A/B or multivariate tests and analyzing results.
• Exposure to creating product roadmaps and defining OKRs.
• Understanding of web usability and user-centric design best practices. xhyhwjd
• Familiarity with analytics and session intelligence tools including Google Analytics, Clarity, and Nexus/Momentum.