Retail Marketing Specialist

Overview We are seeking a high-energy Retail Marketing Specialist to lead and execute local marketing initiatives across six cannabis dispensary locations in New Orleans and the surrounding Louisiana areas. This role is ideal for a growth-oriented professional who thrives in the field and is eager to take hands-on ownership of regional brand success. You will serve as a key brand ambassador in the market, bringing campaigns to life, cultivating local relationships, and driving measurable results at the store level. Responsibilities Execute local marketing initiatives designed to drive foot traffic, brand awareness, and patient growth across all locations. Serve as the boots-on-the-ground brand representative, overseeing event setups, supporting activations, and ensuring seamless execution. Coordinate street team efforts, pop-up events, and community partnerships from conception through completion. Build and maintain strong relationships with local businesses, vendors, and community stakeholders. Support store openings, seasonal promotions, and day-to-day in-market marketing needs. Collaborate closely with internal teams to ensure all regional campaigns are executed accurately and effectively. Identify and propose out-of-home (OOH) advertising opportunities to the regional brand and marketing leadership. Monitor performance trends, sharing insights and proactive ideas to continuously improve results. Ensure all marketing activities remain fully compliant with state and local cannabis regulations. Who You Are 1–3 years of marketing experience (backgrounds in retail, hospitality, or events are a plus). A proactive self-starter who takes initiative and thrives with autonomy. Comfortable working frequently in the field and traveling between locations. Highly organized and adaptable in a fast-paced, evolving environment. An excellent communicator capable of building rapport quickly and representing the brand with professionalism. Motivated by tangible results and dynamic, high-energy work settings. Flexible and willing to work evenings and weekends as required for events or activations. Proficient in social media platforms and digital engagement. Market Presence: This role requires a regular on-site presence in the New Orleans metro area. Candidates must reside locally or be willing to relocate to the market. What Success Looks Like Consistently driving increased traffic and engagement at the store level. Executing events and activations that are seamless, professional, and on-brand. Establishing a strong, positive presence within the local community. Proactively contributing innovative ideas to enhance marketing performance. Becoming the primary point of contact and subject matter expert for in-market execution. Compensation & Benefits Competitive salary commensurate with experience Comprehensive benefits package including health, dental, and vision Paid time off and observed company holidays Opportunities for professional development and career growth Equal Opportunity Statement We are committed to building a diverse team and an inclusive environment for all. We are an Equal Opportunity Employer; all hiring decisions are based on qualifications, merit, and business needs. If you require a reasonable accommodation to participate in the application or interview process, please notify us by replying to your application confirmation email or contacting your recruiter directly. #J-18808-Ljbffr Good Day Farm