Manager Digital Analytics

Manager, Digital Analytics

Location: New York, New York (hybrid)

Employment Type: Permanent

Role Overview

The Manager, Digital Analytics is responsible for owning the analytics roadmap and helping the ecommerce organization make data-driven business decisions. The successful candidate will translate data into clear, actionable recommendations to optimize the end-to-end customer journey, improve conversion, and drive revenue. This role requires a strategic thinker who can define what to analyze and why, lead experimentation, and influence strategy across merchandising, product, and marketing teams.

Key Responsibilities

• Own and drive the ecommerce analytics and optimization roadmap, defining priorities based on business objectives.
• Serve as a subject matter expert in digital analytics spanning web, mobile, social, email, and media.
• Analyze end-to-end ecommerce funnel performance to identify drop-off points and opportunities for optimization.
• Lead the A/B testing and experimentation strategy, from hypothesis development to performance analysis.
• Translate data into clear business narratives that explain performance changes and tie data to customer experience.
• Collaborate with cross-functional teams, including ecommerce, merchandising, and marketing, to influence digital strategy.
• Provide proactive, insight-driven storytelling to stakeholders and senior leadership.
• Mentor team members and manage one direct report, fostering a foundation of data-driven decision-making.
• Utilize analytics tools to understand data structures, customer journeys, and deliver insights.
• Use analytical SQL to explore data, join tables, and create necessary datasets for analysis.

Required Qualifications

• 5+ years of hands-on experience in ecommerce or transaction-based digital analytics.
• Proven experience with Adobe Analytics or Google Analytics, including a strong understanding of data structures and tracking.
• Demonstrated ability to deliver insight-driven recommendations that impact revenue or conversion.
• Experience leading an A/B testing and experimentation strategy.
• Working knowledge of analytical SQL for building datasets (e.g., JOINs, filters).
• At least 3 years of experience leading a digital analytics team or mentoring direct reports.
• Excellent communication and presentation skills, with the ability to convey complex concepts to non-technical audiences.
• Bachelor's degree in a quantitative field such as Statistics, Analytics, Computer Science, Economics, Marketing, Engineering, or Finance.

Preferred Qualifications

• Master's degree in a relevant field.
• Experience working across multiple ecommerce brands or in a Center of Excellence (COE) model.
• Experience collaborating with offshore or global analytics teams.
• Exposure to Customer Journey Analytics (CJA) or cloud data platforms like Snowflake.
• Experience with BI visualization tools such as Tableau or Power BI.

Compensation & Benefits

The anticipated compensation for this position is between USD $81,000.00 and USD $120,000.00 per year, plus a potential 10% bonus.

We are an equal opportunity employer and welcome applications from all qualified candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.