Social Media Marketing Specialist

Social Media & Community Marketing Specialist Job Category : Marketing Requisition Number : SOCIA001525 Posted : August 18, 2026 Full-Time Locations Showing 1 location Good Foods Group 10100 88th Ave Pleasant Prarie, WI 53158, USA Description Cultivate and actively engage online communities across social platforms, serving as the voice of the brand while fostering authentic consumer relationships and positive brand sentiment. Manage day-to-day community engagement by monitoring and responding to comments, messages, reviews, and consumer inquiries in a timely and professional manner. Develop, maintain, and execute integrated social media content and calendar aligned with brand priorities, marketing campaigns, product launches, seasonal moments, and cultural trends. Monitor emerging social media trends, platform updates, competitive activity, and consumer conversations to identify opportunities for engagement and content innovation. Support development and optimization of short-form video, social-first content, and user-generated content programs to increase engagement and reach. Oversee the Influencer Program, including partnership identification, contracting, content review and approval, performance tracking, relationship management, and budget stewardship. Manage branded social partnerships and collaborations from planning through execution, including timelines, asset coordination, deliverables, and performance recap reporting. Support paid social initiatives by collaborating with agency partners on content development, campaign execution, and performance evaluation. Track and communicate social and influencer program results. Assist with public relations initiatives and media opportunities by coordinating messaging, timelines, approvals, and content distribution. Manage social media, influencer, and community marketing budgets including invoice processing, coding, and expense tracking. Collaborate across Corporate Communications to support employee communications, company announcements, LinkedIn content, etc.. Comply with all Company rules, regulations, and policies. Perform other duties as assigned. Qualifications Must be at least 18 years old. Bachelor’s degree in Marketing, Communications, Business, or a related field preferred. 2–3 years of relevant experience in social media, community management, or brand communications. Experience managing social media platforms and supporting communication initiatives. Valid driver’s license required; must be insurable under Good Foods Group’s insurance policy. Additional Skills Experience managing business accounts across Meta (Facebook & Instagram), TikTok, Pinterest, LinkedIn, YouTube, and emerging social platforms. Experience with social media management and scheduling platforms such as Sprout Social, Hootsuite, or similar tools Experience developing and editing photo and video content, ideally through Canva, CapCut, etc. Demonstrate strong collaboration skills with internal and external teams Ability to manage several projects at once while working with cross-functional teams Strong attention to detail in a highly dynamic and changing environment Effective time management and organizational skills Willingness and ability to work in a team environment Travel This position will require minimal travel Work Environment Hybrid role based in Pleasant Prairie, WI, with work performed both remotely and in a professional office environment. Office environment may include frequent interruptions and collaboration with cross-functional teams. Occasional time may be spent in production or plant areas to support business needs. When entering production or plant areas, the team member must follow all safety, personal protective equipment (PPE), and Good Manufacturing Practices (GMPs) requirements. Physical Requirements Able to sit or stand for extended periods of time Able to type and dial a phone Able to Speak and/or hear Have vision abilities to include proximate vision, color vision and the ability to adjust focus as well as be able to effectively see and process computer generated images on a screen Able to lift 20 pounds occasionally Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr