Sr. Manager, Creative Consumer and Brand Awareness (Auto)

Sr. Manager, Creative Consumer and Brand Awareness (Auto)

Capital One Auto is looking for an experienced Group Creative Director to help direct the strategy, development, innovation, execution, and production of creative assets across the consumer's auto buying journey. You'll build partnerships across the organization to enable your teams to develop and execute world-class, effective creative strategies for a range of social media, experiential, and digital channels, including email, web, direct mail, display, and video. You'll use your deep marketing & creative knowledge to influence and shape the direction of breakthrough creative that drives results and makes the Capital One Brand easy to remember and easy to choose.

What you'll do

Enable creative leaders and teams to do their best work

• Lead and inspire the team in the initial strategy development of insight-driven creative.
• Review and approve new creative proposals. Work with Brand Managers and Creatives to effectively scope and resource work, and lead team creative reviews.
• Manage creative talent (Art Directors, Graphic Designers and Copywriters) including a mix of full-time associates, contractors, and agencies.
• Empower and inspire full-time associates through coaching and help them develop in their careers.
• Build and maintain relationships with a network of partner groups (business, process, legal, governance, etc.) to anticipate and proactively address obstacles and establish Brand Creative as a strategic thought partner.
• Work with our internal teams, content creators, and agencies to define, guide, craft content creation on key platforms such as YouTube, Meta, TikTok and more.

Be an industry expert

• Partner with and influence marketing and internal business leaders to understand consumer needs, positively influencing marketing strategy and the customer experience.
• Use expert knowledge of advertising and marketing trends and translate business intent into creative strategies and executions that market products effectively.
• Understand the intended audience; interpret market research and test results, and use findings to focus targeted marketing messages.
• An entrepreneurial spirit, initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results
• A love for creating content, following trends and helping brands connect with their audience in social-first ways
• Knowledge of social media marketing, with high-level understanding of best practices and guidelines and willingness to challenge the status quo
• Bonus if you have direct experience across any or all of the major social platforms (Facebook, Instagram, TikTok, Reddit, YouTube, etc.)
• Big picture thinking, connecting the dots between multiple experiences to create one seamless customer-focused brand.
• Experience leading and managing creative processes, working with creative teams or external agencies
• Skilled relationship-builder with strong aptitude for client relationship management

Take our work to the next level

• Consistently evaluate the industry and beyond to ensure the delivery of leading edge, relevant and impactful brand elements and creative approaches.
• Keep the creative team ahead of the curve and develop emerging creative talent and leaders.
• Anticipate the future needs of the brand and proactively evolve our look and feel to meet the needs of our business partners and customers.
• Open the door for new business and partnerships for both your team and the department using influence, subject matter expertise, and inspiring continuous improvement of our creative approach across all marketing channels.

Who you are

As an INDIVIDUAL:

• You're a storyteller. You simplify the complex and compel your audience to act.
• You care-about the work, your team and the customers you serve.
• Your curiosity is endless. There's always something else to learn.
• You're flexible and not afraid of change-in fact you welcome the challenge.
• You share your point of view, but seek out what might be missing and listen.
• You have big ideas and know the best ones are driven by proof, persistence and patience.
• You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.

As a LEADER:

• You value authenticity and lead with empathy, vulnerability and honesty.
• You deeply invest in understanding the humans around you.
• You say what needs to be said and work hard to find the right words.
• You're an expert. You also know when you're not and need to find one.
• You use all this - to make things happen, create amazing work and inspire others.

Basic Qualifications

• Bachelor's degree or military experience
• At least 5 years of experience leading creative teams

Preferred Qualifications

• Creative portfolio that includes produced work for large, integrated marketing campaigns.
• 6+ years of experience as a Creative Director
• 6+ years of experience directly managing a creative team
• 2+ years experience at a large in-house creative team
• 2+ years experience working with a Fortune 100 brand

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Plano, TX: $161,500 - $184,300 for Sr. Manager, Creative

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).