Product Marketing Manager

About FrankieOne

We help regulated businesses onboard customers, manage identity, reduce fraud and meet compliance obligations through one platform and one integration. FrankieOne connects customers to 350+ identity and fraud providers and data sources across more than 180 countries, giving them the flexibility to design, optimise and evolve their customer journeys without rebuilding their technology stack each time.

We operate across KYC, KYB, AML screening, identity verification, fraud, transaction monitoring and orchestration. Our customers range from high-growth technology companies to major financial institutions, and the market opportunity is global and substantial.

We are also becoming a genuinely AI-enabled organisation. AI is changing how we research markets, create content, equip sales teams, analyse customers, test messaging and execute go-to-market programs. We are not looking for someone who simply uses AI tools occasionally. We want someone who can redesign product marketing workflows around the latest capabilities and materially increase the quality, speed and leverage of the function.

The role

As FrankieOne's Product Marketing Manager, you will own how our platform and products are positioned, messaged and taken to market. You will create a common language that aligns Product, Sales, Customer Success and Marketing, then translate that language into launches, campaigns, sales enablement and a website that clearly explains what FrankieOne does, who it is for and why it is different.

This is a highly visible and pivotal role. You will work closely with senior leaders, product managers, sales teams and customers. You will need to understand the platform deeply, form a clear point of view and be willing to simplify complexity without losing substance.

This is not a maintenance role . It is a category-defining opportunity to build FrankieOne's product marketing capability, shape how the market understands us and create the commercial narrative for our next stage of global growth.

What you will own

Positioning, messaging and category narrative

• Define and continually sharpen FrankieOne's company, platform and product positioning.
• Build a clear narrative around FrankieOne as the aggregation and orchestration layer for identity and fraud.
• Translate complex capabilities across KYC, KYB, AML, identity verification, fraud, transaction monitoring and orchestration into differentiated customer value.
• Create messaging frameworks by buyer, use case, vertical and market, ensuring the story remains consistent while being relevant to each audience.
• Develop crisp proof points, customer stories and value propositions that stand up with sophisticated enterprise buyers.

Go-to-market and product launches

• Lead go-to-market strategy for new products, capabilities and major releases, from audience and narrative through to launch assets, internal readiness and measurement.
• Partner with Product early, bringing market, customer and buyer insight into roadmap and packaging conversations.
• Create launch plans that define the target customer, commercial proposition, story, channels, enablement and measures of success.
• Ensure launches create sustained market and sales impact, rather than becoming one-off announcements.

Sales and customer enablement

• Equip Sales and Customer Success with practical, high-quality materials that help them articulate value at every stage of the customer journey.
• Develop pitch narratives, solution briefs, use-case materials, objection handling, competitive guidance, proof points and customer-facing presentations.
• Work directly with commercial teams to understand what resonates, where deals stall and which messages create confidence with buyers.
• Create a feedback loop from the field into Product and Marketing so messaging and product priorities continue to improve.

Website and digital product experience

• Own the FrankieOne website as a product, including its information architecture, product pages, solution pages, use cases and core conversion journeys.
• Make the website the clearest and most persuasive explanation of FrankieOne in the market.
• Work with the Head of Marketing on content priorities, conversion optimisation, campaign integration and ongoing site performance.
• Use evidence, customer insight and experimentation to improve how prospects understand and engage with FrankieOne.

Market, buyer and competitive intelligence

• Build a structured view of the identity, fraud and compliance landscape without turning external competitor names into our public story.
• Track category evolution, regulatory change, customer priorities, technology shifts and emerging buying behaviour.
• Conduct customer and prospect research to understand buying motivations, decision criteria, objections and unmet needs.
• Use these insights to influence positioning, product priorities, campaigns and commercial strategy.

AI-enabled product marketing

• Use leading AI platforms, including tools such as Claude as a core part of how the function operates.
• Redesign workflows for research, segmentation, content development, sales enablement, message testing, customer insight and campaign execution.
• Build repeatable systems that improve speed and quality, rather than relying on ad hoc prompting or isolated productivity gains.
• Apply strong judgement to accuracy, confidentiality, brand quality and human accountability.

What success looks like

• FrankieOne has a clear, distinctive and consistently used market narrative.
• Sales can explain our value simply, credibly and differently across industries and buyer groups.
• Product launches are disciplined, commercially focused and measurably effective.
• The website becomes a high-performing product that converts complex capability into clear customer value.
• Customer and market insight is systematically fed into Product, Sales and Marketing decisions.
• AI-enabled workflows materially improve the quality, speed and leverage of product marketing.

In a previous life, you have:

• At least five years of product marketing experience in B2B SaaS, ideally within fintech, regtech, identity, fraud, compliance, payments or another complex regulated category.
• A strong track record developing positioning, messaging, category narratives and go-to-market strategies for technical products.
• Experience marketing a platform or multi-product suite to multiple buyer groups, verticals or geographies.
• The ability to understand technical products deeply and translate them into simple, commercially compelling customer value.
• Evidence of building sales enablement that commercial teams actively use and trust.
• Strong writing and editorial judgement. You can produce both a sharp executive narrative and a clear product page.
• Confidence working cross-functionally with Product, Sales, Customer Success and senior leadership.
• Hands-on experience with website content, information architecture and conversion-focused digital journeys.
• Fluency with modern AI tools and clear examples of using them to redesign workflows or materially improve outcomes.
• A builder mindset, strong commercial judgement and comfort operating in a fast-moving environment where not everything is already defined.

Department Sales Locations Sydney , Melbourne Remote status Hybrid