Digital Marketing Specialist

Job Description

Job Description

Octagon Talent Solutions is a forward-thinking talent acquisition and workforce development company that specializes in connecting exceptional professionals with innovative organizations across technology, cybersecurity, and emerging industries. We pride ourselves on leveraging cutting-edge technology and AI-driven solutions to transform how businesses attract, engage, and retain top talent.

Position Overview

We are seeking a technically savvy Digital Marketing Analyst who combines creative marketing expertise with hands-on AI capabilities to drive our digital marketing initiatives from our Fort Lauderdale, FL office. This role requires a strategic thinker who can seamlessly blend social media management, email marketing, workflow automation, and graphic design to create compelling campaigns that resonate with our target audience of technology professionals and enterprise clients.

Key Responsibilities

Digital Marketing Strategy & Execution

• Develop and implement comprehensive digital marketing strategies across multiple channels
• Analyze marketing performance metrics and provide actionable insights for campaign optimization
• Create and manage content calendars aligned with business objectives and industry trends
• Collaborate with leadership to align marketing initiatives with business goals

Social Media Management

• Manage and grow social media presence across LinkedIn, Twitter, and other professional platforms
• Create engaging content that showcases our expertise in talent acquisition and technology
• Monitor social media trends and engage with industry conversations
• Develop social media campaigns to promote events, thought leadership, and company culture

Email Marketing & Automation

• Design and execute email marketing campaigns for lead nurturing and client engagement
• Build and optimize automated email workflows and drip campaigns
• Segment audiences and personalize messaging for different stakeholder groups
• A/B test email campaigns to improve open rates, click-through rates, and conversions

Workflow Automation & MarTech

• Implement and optimize marketing automation tools and workflows
• Integrate various marketing platforms and ensure seamless data flow
• Create automated lead scoring and qualification processes
• Streamline repetitive marketing tasks through intelligent automation

Graphic Design & Creative Content

• Design compelling visual content for social media, email campaigns, and digital ads
• Create branded materials including infographics, presentations, and marketing collateral
• Maintain brand consistency across all marketing materials and channels
• Develop visual assets for events, webinars, and thought leadership content

AI Integration & Innovation

• Leverage AI tools for content creation, personalization, and campaign optimization
• Implement AI-powered chatbots and customer engagement solutions
• Use machine learning for predictive analytics and audience segmentation
• Stay current with AI marketing trends and identify opportunities for implementation
• Experiment with emerging AI technologies to enhance marketing effectiveness

Required Qualifications

Education & Experience

• Bachelor's degree in Marketing, Communications, Digital Media, or related field
• 3-5 years of experience in digital marketing with a focus on B2B marketing
• Proven track record of managing successful multi-channel marketing campaigns

Technical Skills

• Social Media: Experience with LinkedIn, Twitter, Facebook, Instagram
• Email Marketing: Proficiency with platforms like HubSpot, Mailchimp, Pardot, or similar
• Marketing Automation: Experience with workflow automation tools (Zapier, N8N, HubSpot Workflows, etc.)
• Graphic Design: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva
• Analytics: Strong experience with Google Analytics, social media analytics, and marketing attribution
• CRM Systems: Experience with Salesforce, HubSpot, or similar platforms

AI & Technology Skills

• Hands-on experience with AI tools for marketing (ChatGPT, Claude, Jasper, etc.)
• Understanding of machine learning applications in marketing
• Experience with AI-powered design tools and content creation platforms
• Knowledge of predictive analytics and data-driven decision making
• Familiarity with marketing AI platforms and automation tools

Core Competencies

• Strong analytical mindset with ability to interpret data and provide actionable insights
• Excellent written and verbal communication skills
• Creative problem-solving abilities and innovative thinking
• Project management skills with ability to handle multiple campaigns simultaneously
• Detail-oriented with strong organizational skills
• Adaptability and willingness to learn emerging technologies

Preferred Qualifications

• Experience in talent acquisition, HR technology, or B2B services marketing
• Knowledge of cybersecurity, technology, or professional services industries
• Certification in Google Analytics, HubSpot, or other relevant marketing platforms
• Experience with video editing and multimedia content creation
• Background in conversion rate optimization and landing page design
• Familiarity with SEO/SEM and content marketing best practices

What We Offer

• Competitive compensation with performance-based bonuses
• Professional development opportunities and conference attendance
• Flexible work arrangements with remote/hybrid options
• Access to cutting-edge marketing tools and AI technologies
• Collaborative, innovation-focused work environment
• Opportunity to work with leading technology companies and professionals

Application Process

To apply, please submit your resume, portfolio showcasing your design work and campaign results, and a cover letter highlighting your experience with AI tools in marketing. Include specific examples of successful campaigns you've managed and how you've used automation to improve marketing efficiency.

Octagon Talent Solutions is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified candidates regardless of race