Vice President, Marketing, CoStar

Vice President, Marketing, CoStar

Job Description

Company Overview CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. With leading brands across commercial and residential real estate - including CoStar, LoopNet, Apartments.com, Homes.com, STR, Matterport and other global online marketplaces - CoStar Group delivers trusted data, powerful analytics, and high-traffic online marketplaces that shape the future of the industry.

Role Overview

The Vice President of Marketing for the CoStar product will define and execute the global B2B marketing strategy for CoStar’s flagship commercial real estate intelligence platform. This executive leader will own product positioning, go-to-market strategy, and integrated marketing execution—ensuring CoStar is consistently recognized as the essential intelligence platform for commercial real estate professionals worldwide. This role requires a strategic, commercially minded marketing leader with deep experience operating on a global scale within complex, data-driven organizations. The VP will partner closely with senior leaders across Sales and Product to translate product innovation into clear market leadership, drive customer adoption, and deliver measurable revenue impact. This position offers a unique opportunity to shape how the global commercial real estate industry understands, values, and relies on data—at an unmatched scale, influence, and competitive intensity. The role is based in Arlington, Virginia and requires five days per week in the office.

Marketing Scope & Core Lanes of Ownership

• Awareness & Market Leadership Build and sustain CoStar’s position as the definitive, authoritative global source for real estate data and insights. Drive global brand leadership through research and product led storytelling, thought leadership and industry presence. Strengthen awareness, preference, and trust among real estate decision-makers.
• Demand Generation & Customer Conversion Lead disciplined go-to-market strategy that drives qualified enterprise demand, pipeline growth, and customer acquisition. Own product positioning, messaging, and integrated campaigns that convert awareness into adoption and revenue. Partner closely with Sales and product leadership to ensure marketing meaningfully improves sales efficiency, win rates, and deal size.
• Retention, Renewal & Customer Expansion Ensure marketing plays an active role beyond acquisition—supporting onboarding, adoption, renewal, and product expansion. Collaborate with Product and customer-facing teams to reinforce value realization and long-term client engagement. Support enterprise retention and growth through targeted lifecycle programs and customer insights.

Key Responsibilities

• Strategy & Global Leadership Define the global marketing vision and long‑term strategy for the CoStar product line in alignment with CoStar Group’s corporate objectives. Position CoStar as the global leader in real estate intelligence, analytics, and market transparency. Partner with Product, Sales, and Research to develop go‑to‑market strategies that prioritize target audiences, sharpen value propositions, and accelerate customer adoption and expansion.
• Data & Performance Management Establish and manage KPIs, dashboards, and reporting frameworks to measure marketing’s impact on pipeline, revenue, and client engagement. Leverage data driven insights to optimize marketing investment, ROI, and execution effectiveness. Ensure customer and market feedback informs product marketing, sales enablement, and ongoing GTM strategy.
• Commercial Impact Material contribution to revenue growth by increasing qualified pipeline, expansion revenue, and multi‑product adoption across core CoStar customer segments. Improved sales efficiency, demonstrated by higher marketing sourced and marketing influenced pipeline contribution, reduced CAC, and improved win rates on CoStar led deals. Stronger enterprise penetration, with marketing programs that measurably support larger deal sizes, longer‑term contracts, and cross sell/upsell motion.
• Go‑to‑Market & Product Adoption Clear, differentiated product positioning that is consistently adopted by Sales, Research, and Customer Success and reflected across all GTM materials. Successful execution of major product launches and enhancements, with defined adoption targets, time‑to‑value improvements, and measurable post‑launch performance. Tight alignment with Product and Sales, evidenced by faster GTM readiness, stronger sales enablement usage, and improved field confidence in messaging.
• Brand & Market Leadership Increased brand awareness and authority among real estate decisionmakers, supported by improved awareness, consideration, and trust metrics. Expanded thought leadership footprint, with CoStar consistently cited as the definitive source for real estate insights across media, industry forums, and executive audiences. Clear narrative leadership in priority sectors and asset classes, reinforcing CoStar’s role as the industry standard. Champion thought leadership through research led content, industry events, executive visibility, and strategic partnerships.
• Team & Organizational Impact High performing, scalable marketing organization with strong bench strength, clear accountability, and low-regretted attrition. Effective collaboration within a matrixed environment, earning trust and influence across Product, Sales, Research, and centralized Marketing Services. Elevated role of marketing as a strategic growth driver within the CoStar leadership team. Recruit, develop, and retain a high performing, global marketing organization.

Required Experience

15+ years of progressive B2B marketing experience, ideally in SaaS, data, analytics, or enterprise technology. Must have a deep understanding and experience in commercial real estate. Proven success leading largescale, global marketing strategies for complex, data driven products. Deep expertise in go‑to‑market planning, product marketing, demand generation, and enterprise sales enablement. Strong business acumen with demonstrated ability to drive measurable commercial outcomes. Exceptional communication, presentation, and executive level stakeholder management skills. Experience operating effectively within a highly matrixed, $1B+ organization. Track record of long‑term commitment and impact at prior organizations.

Core Competencies

• Strategic Vision: Ability to define and execute long‑term strategies that balance innovation with commercial results.
• Leadership & People Management: Proven ability to build, inspire, and scale high performing teams.
• Market Insight: Skilled at leveraging qualitative and quantitative data to anticipate market shifts.
• Execution Excellence: Consistent record of delivering results through integrated, scalable programs.
• Collaboration: Strong cross functional leadership in complex environments.

Preferred Experience

• Experience marketing data, analytics, or intelligence platforms to professional services or enterprise audiences.
• Passion for technology, data, and innovation.
• Experience working closely with CEO/Founder and Executive Leadership in a founder-led or high-performance culture.

Education

Bachelor’s degree from an accredited not‑for‑profit in person University or College, required; advanced degree (MBA) preferred but not required.

Salary

Base Compensation: $230,000.00 - $386,000.00 Annually #LI-CH1

CoStar Group Equal Employment Opportunity Employer

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing. Founded in 1987, CoStar Group, Inc. (Nasdaq:CSGP) is the leading provider of commercial real estate information, analytics and online marketplaces. CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information. CoStar data powers the $17 trillion world of real estate – delivering the sale, lease, property, tenant, contact, reporting and industry information that makes connections happen. We help our clients make smart investments and decisions. Eighty‑three percent of the nation’s commercial real estate transactions involve a CoStar subscriber, and the top 95% of the leading 1,000 brokerage firms use CoStar to inform their decisions. We also help create lasting experiences through our family of marketplaces. In addition to CoStar, CoStar Group brands and marketplaces include LoopNet, Apartments.com, BizBuySell, and Lands of America – collectively attracting more than 25 million monthly unique visitors. The Apartments.com Network is the nation’s #1 most visited apartment listing network, with 45 million monthly visits, allowing renters to find their perfect homes. LAND.com connects landowners to their perfect properties, spots and open spaces. BizBuySell allows small business owners to bring their dreams to life. And LoopNet connects investors, sellers and brokers with clients who fall in love with their properties. Headquartered in Washington, DC, CoStar maintains offices throughout the U.S. and in Europe and Toronto, Canada with a staff of approximately 3,700 worldwide, including the industry's largest professional research organization. CoStar is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling View phone number on click.appcast.io or by sending an email to View email address on click.appcast.io.

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