Marketing Specialist

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone. Location and Working Conditions This is an On Site role that will work in our offices daily M-F (with the exception of Event Travel). This role can be based in our Englewood Cliffs, NJ office (first choice) or our Lincolnshire, IL office. This is not a remote role. About the Opportunity We are seeking a creative, proactive, experience-first Events & Experiences Marketing Specialist to support the strategy, planning, and end-to-end execution of LG Media Entertainment B2B’s tradeshows and strategic micro-events across the U.S. This role is responsible for delivering customer-obsessed experiences that bring LG’s B2B innovations to life, and help our customers and partners understand the value, see solutions in action, and feel confident moving forward with LG. About the Team Our Experiential Marketing team brings LG Media Entertainment B2B to life through high-impact, “high-touch” customer moments, especially Tier 1 tradeshows and strategic micro-events that drive awareness, pipeline, and partner engagement. We support an expansive portfolio of B2B solutions and create experiences that elevate the LG brand through premium storytelling, strong execution, and high-quality engagement. This role is highly visible and cross-functional, partnering closely with sales, product marketing, agencies, vendors, and internal stakeholders. Responsibilities Lead end-to-end execution of select tradeshows and micro-events; helping with strategy and planning through on-site delivery and post-event wrap. Execute a range of micro-events including: Business Innovation Center (BIC) events Partner-focused events (ecosystem/alliances/channel) Pop-up style activations and smaller sales-driven moments that require fast, polished execution. Own show management: timelines, project plans, checklists, run-of-show, on-site coordination, setup/tear-down, and real-time troubleshooting. Help manage agency and vendor partners to deliver strong creative, flawless production, and consistent brand execution. Partner cross-functionally with internal stakeholders (e.g., sales teams, product marketing, SMEs) to translate business objectives into compelling experiences, demos, and customer engagement plans. Elevate and maintain LG’s brand presence by delivering engaging, high-touch customer experiences and confident event storytelling. Build scalable event tools and systems (e.g., modular assets, “tradeshow-in-a-box,” reusable processes) to help improve speed, consistency, and quality across multiple events. Define and track performance (KPIs such as leads, meeting outcomes, funnel acceleration, and experience quality) and report results with clear recommendations. Help coordinate budgets and operational processes (procurement/finance collaboration, contracts, and internal systems) to ensure smooth execution. Translate ABM strategies, account insights, and persona‑specific messaging into tailored event concepts, content, and experiences. Design and execute executive‑level engagements (CIO salons, leadership dinners, vertical‑focused roundtables) that deepen relationships with priority accounts. Partner with ABM, Sales, and Product Marketing to ensure each experience aligns with account needs, industry trends, and buying‑stage signals. Build event narratives, run‑of‑show, and content frameworks that reflect vertical pain points and executive priorities. Develop post‑event follow‑through strategies that integrate into ABM plays and pipeline acceleration expectations. Measure event impact using ABM‑aligned KPIs (account engagement, influence on deal velocity, executive participation, next‑step progression). Qualifications 4-8 years of experience in event/experiential marketing with proven ownership of tradeshows and/or large customer experiences. Demonstrated ability to lead events from start to finish and confidently run point on-site. Strong project management and organizational skills; ability to manage multiple workstreams, deadlines, and stakeholders. Experience managing agencies, vendors, venues, and production partners with high attention to detail and accountability. Creative, experience-first mindset with strong instincts for “wow,” storytelling, and how customers feel in the space. Customer‑obsessed approach with a high standard for quality and outcomes. Excellent written and verbal communication skills; collaborative, proactive working style. Ability to work in‑office (Lincolnshire, IL or Englewood Cliffs, NJ) and travel 25‑30% as needed for event execution. Proven track record designing high‑touch B2B experiences for senior decision makers. Ability to craft tailored messaging and experience flows for specific verticals (e.g., financial services, healthcare, retail, public sector). Strong collaboration with Sales teams. Comfort operating in fast‑moving, strategic environments where personalization is non‑negotiable. Background supporting B2B technology or related categories (digital signage, displays, AV, etc.). Experience building repeatable event playbooks/processes and improving how a team scales execution across many events. Familiarity with event tools (lead capture, registration, scheduling, reporting). Compensation This is a Contract role that pays an hourly pay rate of $36.00 - $46.00 Per Hour. Benefits for Contractors Eligible for the relevant benefit programs offered through our partner agencies. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied. #J-18808-Ljbffr