Director - Artistree B2B and Commercial Framing

Artistree-DFW Airport

The Director - Artistree B2B & Commercial Framing is responsible for leading the end-to-end sales strategy and execution across B2B and B2B2C channels. This role owns the full sales cycle-from pipeline development through deal closure and account growth-while establishing clear performance expectations and KPIs for the sales team. The Director will drive revenue growth, expand strategic partnerships, and ensure a consistent, high-performing sales discipline across the organization.

Major Activities

Sales Strategy & Leadership

• Develop and execute a comprehensive sales strategy to drive revenue growth across B2B and B2B2C segments
• Lead, coach, and develop a team of Enterprise Account Managers to achieve and exceed sales targets
• Define market entry, account prioritization, and channel strategies to expand reach and profitability
• Partner with executive leadership to align sales objectives with broader business goals

End-to-End Sales Cycle Ownership

• Oversee the full sales lifecycle including prospecting, qualification, solution development, negotiation, and closing
• Establish scalable sales processes, tools, and best practices to improve efficiency and win rates
• Ensure consistent pipeline management, forecasting accuracy, and deal progression discipline
• Remove barriers and provide support for complex or strategic deals

KPI Development & Performance Management

• Define and implement KPIs for Enterprise Account Managers, including pipeline health, conversion rates, deal size, sales cycle length, and revenue attainment
• Monitor performance through dashboards and reporting; take action to address gaps and optimize outcomes
• Drive a high-performance culture with clear accountability, incentives, and continuous feedback

Enterprise Account Growth & Relationship Management

• Support the team in managing and growing key enterprise accounts and strategic partnerships
• Identify opportunities for upsell, cross-sell, and expansion within existing accounts
• Build and maintain executive-level relationships with key customers and stakeholders

Cross-Functional Collaboration

• Partner with Marketing, Product, Operations, and Customer Success to align go-to-market strategies
• Provide customer insights to inform product development and service offerings
• Ensure seamless handoffs and strong post-sale engagement for long-term customer success

Other duties as assigned

Preferred Education

• Bachelor's degree in Business, Marketing, or related field

Minimum Type of Experience Required

• 8+ years of progressive sales experience, with a strong focus on B2B, B2B2C and/or hospitality environments
• 3+ years of leadership experience managing enterprise or strategic sales teams
• Proven track record of driving revenue growth and closing complex, high-value deals
• Experience building and scaling sales processes, KPIs, and performance management systems
• Strong analytical, communication, and negotiation skills

Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

At The Michaels Companies Inc., our purpose is to fuel the joy of creativity and celebration. As the leading destination for creating and celebrating in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit

At Michaels, we prioritize the wellbeing of our teams by providing robust benefits for both full-time and part-time Team Members. Our benefits include health insurance (medical, dental, and vision), paid time off, tuition assistance, generous employee discounts, and much more. For more information, visit


Michaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together.

Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).

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