Senior Director, Product & Integrated Brand Marketing (Champaign)

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

About Us

Yahoo is one of the internet's most iconic consumer brands, reaching hundreds of millions of people around the world through products they use every day. As we continue to evolve our products, strengthen our brand, and deepen customer engagement, we're building a marketing organization that combines strong storytelling, customer insight, and modern tools to create meaningful connections with consumers.

As Senior Director, Product & Integrated Brand Marketing, you'll lead marketing for Yahoo consumer products while helping shape how Yahoo shows up in the market more broadly. You'll be responsible for everything from positioning and go-to-market strategy to integrated campaigns that build awareness, engagement, and growth. Working closely with Product, Creative, Communications, Research, and business leaders, you'll help turn product priorities into compelling customer stories and marketing programs. We're looking for a leader who combines strong product marketing fundamentals, integrated marketing expertise, and the ability to build a high‑performing team, drive cross‑functional alignment, and deliver work that moves both the brand and the business.

What You'll Do

Lead Product Marketing Strategy

• Develop positioning, messaging, and value proposition frameworks that clearly communicate customer benefits and market differentiation.
• Translate complex product capabilities into simple, compelling stories that resonate with consumers.
• Partner closely with Product and business leaders to develop go‑to‑market strategies and launch plans for new products, features, and experiences.
• Leverage customer research, competitive intelligence, and emerging analytical tools to strengthen product storytelling and uncover new growth opportunities.
• Serve as the voice of the customer, ensuring marketing strategies are rooted in real consumer needs and behaviors.
• Help strengthen Yahoo's customer insights capabilities and translate those insights into more effective marketing and product decisions.

Drive Integrated Marketing & Brand Growth

• Lead integrated marketing programs that connect product value to Yahoo's broader brand narrative.
• Develop and execute full‑funnel campaigns across owned, earned, and paid channels.
• Partner with Creative and Communications teams to bring breakthrough ideas to life and deliver cohesive customer experiences.
• Identify and elevate the product stories that strengthen Yahoo's brand and drive engagement.
• Own campaign planning and cross‑functional execution, ensuring programs are delivered with excellence and measurable impact.
• Measure performance and translate results into actionable recommendations for stakeholders and leadership.

Build Team Effectiveness

• Lead, coach, and develop a growing team while fostering a culture of collaboration, accountability, and continuous growth.
• Establish scalable planning processes, operating rhythms, and ways of working that improve execution and marketing effectiveness.
• Identify opportunities to leverage AI, automation, and emerging technologies to streamline workflows and improve team effectiveness.
• Use data, experimentation, and performance insights to continuously optimize programs and improve business outcomes.
• Build strong partnerships across Product, Creative, Communications, Research, and business leadership to align priorities and drive results.
• Create clarity in complex environments, helping teams focus on the work that matters most and execute with excellence.

What We're Looking For

• 12+ years of experience across product marketing, integrated marketing, brand marketing, or related disciplines.
• Proven experience developing positioning, messaging, and go‑to‑market strategies for consumer‑facing products.
• Strong product marketing foundation with the ability to translate complex product value into clear, compelling customer narratives.
• Experience developing and leading integrated marketing programs that build brand affinity and drive measurable business outcomes.
• Experience partnering closely with Product organizations, General Managers, and cross‑functional stakeholders to drive business outcomes.
• Experience leading highly cross‑functional initiatives across Product, Creative, Communications, Research, and business stakeholders.
• Deep customer curiosity and a demonstrated ability to turn insights into strategy and action.
• Experience leading, mentoring, and developing high‑performing teams.
• Exceptional communication, storytelling, and executive influence skills.
• Strong analytical mindset with experience using data and performance metrics to inform decisions and measure success.
• Experience adopting new technologies and ways of working to improve team effectiveness and marketing outcomes.
• Comfortable operating in evolving environments, leading through change, and continuously improving how teams work.
• Ability to thrive in a fast‑paced, highly collaborative environment.

Why This Role Matters

You will play a critical part in defining how Yahoo's product and brand stories are brought to market. In this role, you will shape product narratives, influence major brand initiatives, and lead programs that drive awareness, engagement, and long‑term growth. This is a rare opportunity to help reintroduce an iconic brand to a new generation of consumers while helping build the marketing team, capabilities, and customer experiences that will shape Yahoo's next chapter.

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don't require regular office attendance, you may occasionally be asked to attend in‑person events or team sessions. You'll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal‑opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( ) or call View phone number on apply.placed-app.com. Requests and calls received for non‑disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $150,015.00 - $326,390.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.