Sr. Specialist, CTV Paid Media

SRI Resources has an immediate job opportunity for a Sr. Specialist, CTV Paid Media with a major corporation in New York City. 2-3 days per week on-site, remainder Remote. 12+ month contract Pay Rate: $44 - $47.92/hr DOE Ideal candidate Strong paid media background. Experience can come from CTV, programmatic, paid social, display, or adjacent digital media channels. Able to independently plan and execute campaigns. Comfortable communicating directly with media/device partners. Capable of helping drive strategy rather than only providing operational support. Traditional linear/broadcast TV experience by itself is not the strongest fit. Digital/programmatic paid media experience is more relevant. Sports knowledge or interest would be beneficial because the role is likely to have a larger Sports focus. Familiarity with DSPs, Meta/paid social platforms, Google Analytics, Excel, or similar media tools is helpful, but there is no single mandatory platform. Description The Growth Marketing team is a division within marketing tasked with driving new subscriber growth for our streaming properties globally. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns to grow the subscriber base for Streaming & Sports. Focus for this role will center around Sports marketing, with Streaming tying in via the various bundle products. The Sr. Specialist, CTV Paid Media will play a critical role in planning, negotiating, buying, and optimizing our over-the-top/connected TV (OTT/CTV) paid media strategy across our device partner platforms (Roku, Fire TV, Samsung, LG, Vizio, etc.). The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel. Knowledge and enjoyment of sports will be a huge plus for this role as well! This is a great opportunity for a candidate who wants to be at the forefront of a developing media channel and someone who can help spur innovation and better measurability with our device partners. This is a highly collaborative role which will work with various brand and sports stakeholders, with our device partner marketing team, and with high profile external partners. Responsibilities Assist the CTV team in paid media execution across several major device partner platforms (Amazon Fire TV, Roku, Samsung, etc) to drive subscriber acquisition and retention. Own various essential tasks including budget management and reconciliation, tracking media plan changes, and sharing out campaign reports accurately and with attention to detail. Work closely with marketing leads across both Streaming and Sports TV to align campaigns with business goals and best practices. Ensure all campaigns are set up with proper tracking to enable full campaign attribution and launch with flawless execution with no delays. Track partner performance of paid media campaigns daily, reporting on performance trends using granular insights and holding partners accountable for achieving KPIs. Own budget management and reconciliation, track media plan changes, and share out campaign reports accurately and with attention to detail. Report weekly on trends and granular insights by partner to internal stakeholders. Collaborate with cross-functional teams (testing, programmatic paid media, strategy, creative design) to develop campaign and creative recommendations. Stay up to date on emerging trends, technologies, and best practices – particularly within the OTT/CTV paid media and measurement space. Basic Qualifications 3+ years of digital media planning and performance media buying experience. Hands-on performance marketing experience optimizing toward lower-funnel objectives (e.g., conversion) against KPIs such as CPA or ROAS. Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance. Mastery of media planning concepts and digital media terminology. Experience with OTT/CTV buying landscape highly preferred, but not required. Knowledge of sports & ESPN highly preferred, but not required. Experience with conversion tracking and mobile marketing attribution partners (such as Kochava) and also digital reporting tools (such as Google Analytics, Adobe) is preferred. Experience with and understanding of MMM attribution models is a plus. Familiarity with implementing paid media tests (e.g., A/B tests with holdouts, ghost ads, lift measurement). Understanding of paid digital streaming and subscription ecosystem is a plus. Self-starter, highly motivated, positive demeanor, excellent communicator, and able to thrive in a fast-paced environment. Polished professional with excellent interpersonal communication skills. Strong analytics and superior data manipulation (Excel) skills are preferred. Required Education College degree OR equivalent years of applicable experience required. About SRI Resources SRI Resources, founded more than 3 decades ago, is a trusted staffing partner specializing in Technology (IT, Creative, & Marketing), Finance, & Accounting placements. We work with companies nationwide that need skilled professionals and connect them with candidates like you looking for the right opportunity. We are always looking for professionals at all experience levels and in various specialties to meet our clients' hiring needs. As a member of our team, you will have access to benefits including medical, dental, and vision coverage, a 401(k) with company match, short-term disability, life insurance with AD&D. #J-18808-Ljbffr SRI Resources