BDC Manager

Job Description

Job Description

Arnie Bauer Buick GMC Cadillac has been in business for over 80 years. We are committed to meeting the needs of our customers and community with our full selection of new and used cars, trucks, and SUVs, as well as our parts and service center. Our Chicagoland customers in search of better prices from a regional Chicago GMC, Buick or Cadillac dealership will find the best deals around at Arnie Bauer.

 

Benefits

• Competitive Benefits Package for full-time employees 

• Additional Coverage Options – including accident, cancer, and disability insurance

• 401(k) after 1 year of employment

• GM Employee Pricing on new car

• Closed on Sundays

Responsibilities:

• The Sales BDC Manager is a high-level "Revenue Architect" responsible for leading a multi-site team of multiple agents. This role is tasked with defining lead processes, innovating through technology (Matador AI, Cognitgo), and ensuring that monthly store goals are met through aggressive opportunity mining and creative offer positioning. Drive traffic, client retention and consistent effective communication. 

  I. Strategic Planning & Market Responsiveness

  • Incentive Integration: Immediately upon the release of new factory incentives, translate complex rebates and programs into "Best Quote" templates for the BDC team.
  • Monthly Specials: Partner with leadership at the start of each month to create "Hero Deals" and outreach specials that align with inventory aging and store volume goals.
  • Deal Engineering: Create the "Best Quote" framework for newest models/deals to ensure agents are leading with the strongest possible value proposition during initial contact.

  II. Opportunity Mining & Lead Process Definition

  • Goal-Driven Mining: Proactively "mine" the CRM and database for specific opportunities (lease pull-aheads, high-equity trades, aged inventory leads) to bridge gaps in monthly store goals.
  • Process Architecture: Define, document, and enforce the "Standard Operating Procedure" (SOP) for every lead type (Fresh Leads, Manifest, AI-Hand-offs, Service-to-Sales).
  • Manifest & Marketing Collaboration: Coordinate with the Marketing Director to ensure manifest lists are not just downloaded, but actively "conquered" by the agents with scripts that match the marketing creative.

  III. Accountability & Daily Operations

  • The "Daily Rigor" Checklist: Establish and audit a mandatory daily task list for agents at both locations, including:
  • Zeroing out daily tasks/follow-ups.
  • Real-time monitoring of Matador AI engagements.
  • Consistent "Service Drive" sweeps via Cognitgo.
  • Sales Alert "Post-Mortems": Review every sales alert for non-buys. Identify the "why" and implement immediate process adjustments or "save" attempts to ensure the next similar lead closes.
  • DART Reports -Where are we failing? How can we get better? Do we need to adjust processes?
  • Performance Accountability: Conduct weekly 1-on-1s with all 3 agents (2 in Matteson, 1 in Wilmington) to review D2E metrics and call quality.
  • End of Month Bonuses for everyone. 
  • End of Month NCM Reporting. 

  IV. Advanced Tool Management

  • Matador AI: Manage the engagement flow; refine the AI's "voice" to match dealership branding and ensure a 100% "warm hand-off" rate to live agents.
  • Cognitgo: Take full ownership of the Service Drive sales funnel, ensuring no high-probability prospect leaves the service department without a BDC touchpoint or appraisal offer.

  D2E (Data-to-Execution) Performance Objectives

  The success of this role is measured by the ability to turn data into sold units across Buick, GMC, Cadillac, and CPO categories:

  Objective

  Focus Area

  Process Adherence

  100% completion of defined daily tasks and lead workflows. Video must be used!

  Incentive Speed

  New "Best Quote" templates live within 24 hours of new incentives.

  Recovery Rate

  Percentage of "showroom visits" lost leads turned back into active appointments.

  Market Share

  Hitting specific brand-level goals (e.g., Cadillac vs. CPO) through targeted mining.

  Internet Close Ratio 10% or above. 

  Multi-Site Scope

  • Hub (Matteson): Primary base of operations; direct management of 2 agents and centralized strategy.
  • Satellite (Wilmington): Weekly on-site or high-touch remote management of 1 agent to ensure total process alignment with the main store.

  The Ideal Profile

  "We are looking for a process-driven innovator who views the CRM as a gold mine. You aren't just waiting for the phone to ring; you are creating the reasons for the customer to call by engineering the best deals and holding your team accountable to the highest standards of execution."

Arnie Bauer is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.