Marketing Communications Specialist, Consultant

Marketing Communications Consultant

The Communication Governance team is responsible for developing and deploying member-facing and B2B communications that are regulated and/or operational. This team also works cross-functionally to ensure all member-facing communications are compliant, on-brand, and support a quality member experience. The Marketing Communications Consultant will report to the Sr Manager - Marketing, Communication Governance. In this role you will collaborate with a team of communicators dedicated to driving key client satisfaction and retention of Blue Shield members located throughout California.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Responsibilities

In this role, you will:

• Develop and oversee member-facing content and materials that supports an Event Responsive Communication strategy
• Manage print production for Event Responsive Communications large member mailings, overseeing processes, production calendars, identifying dependencies, risks, and solutions
• Collaborate with sales, operations, compliance, legal, product, digital teams, and print vendors to ensure accurate, timely, and compliant communications
• Maintain and manage a centralized dashboard of regulations, tracking impacts to member communications, and project deliverables
• Support and track sales teams' inquiries related to the impact of regulations for specific customer segments
• Distill regulatory and business requirements quickly and convert them into actionable communication strategies
• Develop and maintain standardized templates, workflows, and documentation to drive consistency across lines of business
• Proactively identify compliance, reputational, and member abrasion risks and implement mitigation strategies
• Monitor communications' performance metrics (timeliness, accuracy, complaints, etc.) and drive continuous improvement

Qualifications

In this role, you will need:

• A bachelor's degree in a related field such as communications or business and/or equivalent combination of education and experience
• At least 7 years of prior relevant experience in communications including within a highly regulated industry
• Experience with project management and organizational skills with attention to details and deadlines
• Demonstrated experience managing vendors and complex cross-functional workflows
• Exceptional written communication with the ability to synthesize technical, legal, and operational information quickly and accurately and adapt tone for diverse audiences
• Experience navigating ambiguity and responding effectively to complex operational issues
• Strong analytical skills and use of data to drive decisions
• Able to apply critical thinking with a customer-vantage point, optimizing business processes while meeting regulatory, legal and legislative requirements
• Able to use advanced features of Excel, PowerPoint, and Word
• Jira, Workfront, and SharePoint experience preferred
• Health plan experience strongly preferred

Hybrid This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week. Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

About Us

About Blue Shield of California

As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.

At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.

Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!

Our Values:

• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Our Workplace Model

We believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility - providing clear expectations while respecting the diverse needs of our workforce. Our workplace model is designed around intentional in-person interaction, collaboration, connection, creativity and flexibility:

• For most teams, this means coming into the office two days per week.
• Employees living more than 50 miles from an office location, out of state employees, and employees in certain member-facing roles should work with their manager to determine in-office time based on business need.
• For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.

The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

Equal Employment Opportunity:

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.

Job Info

• Job Identification 20260939
• Job Category Marketing and Product Management
• Locations San Diego, CA, United States Long Beach, CA, United States El Dorado Hills, CA, United States Lodi, CA, United States Oakland, CA, United States Rancho Cordova, CA, United States Redding, CA, United States Woodland Hills, CA, United States
• Pay Range for California $111540.00 to $167420.00
• Pay Range for Bay Area $125736.00 to $188728.00
• Note Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate experience, location (California, Bay Area, or outside California), and current employee salaries for similar roles.