Senior Product Manager, Web Experiences San Francisco, CA

What Product Management is like at Gusto Our Product team is lean, giving you a high degree of impact and ownership. We believe in smaller, empowered teams that move quickly with less overhead. You’ll move fast by pairing sharp product judgment with fluency in AI tools — automating what slows teams down and amplifying what makes them creative and high‑performing. We’re boundaryless builders. Lines between roles are intentionally blurred, and our PMs do whatever it takes to deliver outcomes. You’ll prototype, automate, design, and ship — using AI as your co‑builder to turn problems into durable solutions that deliver customer value with urgency and care. We’re here to serve small and medium businesses. Gusto has a strong mission‑driven culture, and we care deeply about lifting up these business owners — building technology for an AI‑first world that gives them the superpowers to run and grow their businesses with confidence. We’re comfortable with change. Our environment moves fast, and PMs here thrive in ambiguity — blending curiosity, experimentation, and AI‑native craft to shape how products (and work itself) are built at Gusto. About the Team The Growth & Commerce team is responsible for the shared surfaces and platforms that power Gusto’s growth & primary revenue‑generating experiences. This includes acquisition flows, cross‑sell & pricing experiences, as well as the infrastructure that powers pricing, invoicing and revenue communications. The team has central, shared responsibility for driving traffic to Gusto’s wide range of small business products. Role Summary We are seeking a seasoned Product Manager with a creative mindset to join our New Customer Experience product team to manage the product experience and scalability for Gusto.com. This role will own the website roadmap, balancing improvements of the new customer experience on our signed‑out surfaces, and ensuring the website platform has long‑term scalability and ecosystem health. Day‑to‑day Responsibilities Ownership: Own Gusto.com signed‑out product experience, ensuring potential new customers can quickly get the information they need to understand the relevant product offering. Uphold quality, performance, and accessibility standards across the ecosystem. North Star: Increase marketing experiment and campaign success with the Gusto GTM team, and ensure health core web vitals across the Gusto.com stack. Collaborate: Tight collaboration with the Gusto GTM team and other growth teams. Partner with Growth to translate experiments into reusable system patterns. Partner with GTM to ship new campaigns for Gusto.com. Create scalable page patterns that balance brand, usability, and performance. Define and evolve the website’s foundational design system (templates, layouts, components). Ensure visual and UX consistency across all web surfaces. Uphold accessibility, quality, and performance standards across the ecosystem. Identify and reduce design debt while enabling faster GTM execution. Qualifications 5+ years of Product Management experience with a proven track record of shipping successful products. Experience with using AI and automation in developing product solutions. Understanding of small business challenges, with the ability to identify, frame, and articulate SMB pain points effectively. Proven ability to work effectively across cross‑functional teams including engineering, design, marketing, and sales. Strong design partnership skills with the ability to collaborate with designers to push creative boundaries. Excellent analytical and problem‑solving capabilities with a data‑informed approach to decision‑making. Compensation Cash compensation amount for this role is $184,000/yr to $230,000/yr for San Francisco. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above. Work Location We have offices in Denver, San Francisco, and New York and have remote team members across the US and Canada. This role is actively hiring for San Francisco. Employees who are based in Orange County will be expected to work from the office on designated days approximately 2‑3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto’s subsidiary, whose physical office is in Scottsdale. EEO Statement Gusto is proud to be an equal‑opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you. #J-18808-Ljbffr Gusto